Live & Breathe

Benjamin here 👋 there's less than a week to go until our free online event: Shortcuts to Shopper Success 🛍 Don't miss your chance to hear from us on how to discover the secrets of effective shopper communications and start influencing consumer decision-making. You don't want to miss it, save your spot: https://lnkd.in/eTiHN6SX #ShopperMarketing #ECommerce #ShopperBehaviour #OnlineEvent

#Madfest 2024 is over! If you were there, you might have spotted Dudley Nevill-Spencer & Nick Gray – who described it as: “marketing’s Glasto, full of realness and proper innovation”. We could make 100 posts about our takeaways from the event, from coolest and most spectacular AI integration from Mark Davis of Studio of Art & Commerce on Day 1 to day 3 discussions on retail media as part of the full CX journey with Boots CMO Pete Markey and Head of Media Ollie Shayer. We asked Nick & Dudley to sum up their MAD 3 days in 3 words… 😇  Truth We are here in marketing to understand it, so find it, cherish it and don’t believe that its simple. Human needs are pretty simple, but their truths and values are mixed and messy and contradictory, you have to embrace the contradictions. AI can do help this process massively but a human needs to find a clear path and choose a way of expressing it – simply – but close enough isn’t good enough. Don’t be lazy. 🤲 Collaboration In our multi-threaded, ultra-fast, ultra-complicated world this is the only way to succeed – collaboration between internal divisions, agencies and with your consumer. 📈 Positive If your consumer brand isn’t helping in some way and is only chasing money, at some point it will become irrelevant. Thanks for having us MADFest, we already can't wait until the next one!

Today's the day! Here's a friendly reminder that you didn't need - enjoy this lovely animation by our Motion Designer, Toby Cook 🗳️

What's the secret to shopper success? Scroll for three questions you might not have considered. 🛍 👀 Find out more by joining our webinar with Benjamin Alalouff, Chief Strategy Director, and Ed Steele, Senior Strategist, on 17th July at 12:00-12:30pm BST. Don't let your brand get lost in the crowd. Save your spot today - https://lnkd.in/eTiHN6SX #ShopperMarketing #ECommerce #ShopperBehaviour #OnlineEvent

🤖 #AI wrote this song about my #ADHD for me. 💟 It captured how I feel about it, simply, but perfectly - I didn't change word. 🎶 The music algorithms of the near future won't just find songs you like—they'll create brand new songs, playlists of them, in a style you love, with lyrics that are deeply personal to you. 💥 I worked with @Suno to write this song, it explores the dual nature of ADHD. Despite its challenges, there are moments of beauty when newness, clarity, and disparate ideas converge to create something truly innovative, when complex problems are suddenly solved. These moments of joy and clarity, "the blaze”, as the song calls it, then give you the motivation and strength to ‘keep moving on’. 🤔 Its not perfect, and I would normally adapt the words and build it out to 3 minutes 10, but I wanted you to hear the pure AI form - and it still resonated deeply with me. 🙊 Its true you need understand how prompt the AI with clarity to get the results you want, but it just takes practice - and a lot of honesty. 🔊And AI-generated music does raise legal and rights issues, similarly to streaming, but these challenges will be addressed. What’s certain is that with careful prompting, AI can create meaningful music that moves the soul. 🗣 To hear more about this listen to David Brown podcast with Fernando Garibay  – he expresses the above far more eruditely than I have. https://lnkd.in/eBdGH_sr PS There are a phenomenal amount of marketing applications for this tech, if your brand uses #music as a pillar hit me up for some thinking. This has just got started.. PPS Thanks for the encouragement from my AI & Music group LJ Rich and Rich Wilson 😍 Live & Breathe #AIMusic #Innovation #FutureOfMusic #ADHDAwareness #marketing #innovation #PersonalizedMusic #MusicAlgorithms #TechInnovation #ArtificialIntelligence #MentalHealth #Creativity Mary Keane-Dawson Sebastian Oddo Kerry Williams Kerry Sheehan Kerry Elsdon Matthew Kershaw Phil D Hall FRSA Matthew Drinkwater Guy Parker Maria Cadbury Charles Cadbury Jason Anderson Tabitha Goldstaub Tom Ollerton Alex Green David Hearn Jeremy Basset Craig Twyford richard norton Virtual Influencer Agency Sarah Anderson Joshua Rose James Hoxley Gary Jacobs Nick Gray Benjamin Alalouff Francois van Deventer Giulia Messa Marcus Keith Valentina Ricciardi Melissa Nahra Avina Hunjan Javier Schiaffino Shauna Cook Lauren Darnell

Get to grips with how people really shop in our webinar from Benjamin Alalouff & Ed Steele on 17th July 12:00-12:30pm BST. By the end of the session, you'll have the tools to:   🤫 Discover the secrets of effective shopper communications 🤔 Start influencing consumer decision-making 👀 Connect your brand to a compelling reason to BUY NOW 🛍 Make it easier for shoppers to recognise your brand   Don't let your brand get lost in the crowd. Save your spot today - https://lnkd.in/eTiHN6SX

ONE MORE DAY 🏆 'Til we head to the Prolific North Creative Awards! Our Christmas 2023 campaign with Morrisons is shortlisted in the social category, after reaching an impressive 50.5mil users combined and smashing the engagement KPI by 124.55%. Can't really argue with those results, can you? Keep your fingers crossed for us tomorrow - we'll keep you posted! #ProlificNorth #IndependentAgency #SocialCampaign #ChristmasCampaign

Big news alert... we've rebranded. Say hello to Live & Breathe Studios, an independent full-service production studio crafting head-turning visual content in any style, in any channel, across any industry, at any time you need it. Offering end-to-end capabilities from strategy, creative and production, to post-production and delivery with our talented crew of creators. If you're looking to create impactful brand experiences, get in touch. We'd love to bring your brand story to life through a visual lens! 📸🎥🤳 #ProductionStudio #Strategy #Creative

At the Digital Marketing World Forum in London -heres my overview 😊 / overload 🤐 below. #dmwf Olaf lenzman of market logic showed how Al can inject consumer insights + market research into your daily workflows. We have been working on these ‘operational AI’ type AI models at Live & Breathe and they can be transformative for Research and Strategy divisions at agencies and for brands, but to do this right, you need to get all your research data into a taxonomy the machine can search - e.g structured data 😮 . This is no easy task and still needs a human in the loop 🕺 Ricky Chopra at Zenith and Jon Reilly at Akkio focussed on using AI to make complex data accessible to any team member through intuitive chat and driving action through data storytelling - Al transforming data into engaging narratives and visuals. We are about to trial Akkio at L&B it’s an impressive system, interrogating performance data and making recommendations in a conversational format 🤖 - a lot of global networks are white labelling this as their own product - because it’s ace. Our CRM and performance marketing team are keen to see how well this trial goes - we will report soon! And the best presentation of the day from Pulsar.  Pulsar introduced a new called  ‘Narratives’.  We have been Beta testing this for a while and it is a brilliant use of Machine Learning and AI. You can ask it analyse conversations from media sources - thousands of them - which they extract and absorb and aggregate the opinions of. It then cuts them into topics that are resonating and places them onto a timeline, and showing how these conversations move and what prior topics fed this and then…. uses #Genai to do a precis of every topic. This is like gold dust for us and we use it at Live & Breathe at the very beginning of our #DataKinetics research system. DK is a deep insight tool that enables brands to understand the category landscape and their Target Audience. Narratives is amazing for our ‘ground truth analysis’ - see image below. This helps us understand general perceptions of category and is used as a base line before we extract and enrich the Target Audience to figure out how to most effectively market to them. For us, narratives provides the dominant media story which the consumer is experiencing, this coupled with wide survey analysis gives us a solid base to start our Target Audience analysis from. Nice work Pulsar Live & Breathe #AudienceIntelligence  #DigitalMarketing #AIinMarketing  #DataDrivenMarketing #CustomerInsights a #AITrends #MarketingInnovation benfarrell @alicemadden @robparkin Francesco D'Orazio Alice Madden Sarah Anderson Joshua Rose James Hoxley Gary Jacobs Nick Gray Benjamin Alalouff Francois van Deventer Giulia Messa Marcus Keith Valentina Ricciardi Melissa Nahra Avina Hunjan Javier Schiaffino Josie Jenner Kelly Emerton Saskia Marsh Shauna Cook Lauren Darnell Caroline Gilmour

Can you guess what's coming? 👀 26.06.24