Lürzer's Archive

OOH Best of the week: 4creative, London for Channel 4 A mural created by artist Florence Burns, who is herself disabled, to go alongside the Channel 4 Paralympic Games OOH campaign.   Situated at Village Underground in Shoreditch, London, it echoes the sentiment of the poster campaign, showing a Paralympic athlete striking through the patronising section of a statement. The mural was created with experiential agency Fever and painted by Global Street Art.   Research commissioned by Channel 4, showed that 59% of people said they watch the Paralympic Games to “see athletes overcoming their disabilities” whereas just 37% say they watch the Paralympics for “exciting sporting competition”. See best of the week for Film and Classic: https://lnkd.in/gutPbg7 Credits 4creative Creative directors: Andy Vasey and Dan Warner Creatives (OOH): Stuart Gittings and Reuben Dangoor

OOH Best of the week: Åkestam Holst / NoA, Stockholm for IKEA Sweden The Swedish summer can be unpredictable and often quite cold, so IKEA aimed to maximise the available sun with this outdoor campaign. A specially-built, GPS-controlled, mirrored billboard reflected natural sunlight onto outdoor seating areas that would otherwise be in the shade. See best of the week for film and classic: https://lnkd.in/e2y9B6uV #lurzersarchive Credits Agency: Åkestam Holst NoA Art Director: Michal Sitkiewicz, Eva Wallmark Copywriter: Rickard Beskow Client Lead: Sophia Wattjersson, Linda Rosenberg Account Manager: Anna Nollendorfs, Frida Nilsson Creative Director: Daniel Vaccino Production: Havelle, Ocean Outdoor Director of Photography: Carlos Carrasco Producer: Joanna Nilsson

Lürzer's Archive x Good Ads Matter Here’s a weekend reminder for you to travel more before it’s a little too late! Flight Centre’s campaign to advertise their student flights gives the youth a glimpse into their future and encourages them to pack that bag and get on the road, or more precisely, air! The attention to detail is what makes this ad all the more fun and personal. It is, however, the same attention to detail that could raise many questions had it been launched today, right? Questions like “when did age become a restriction?” and “why is it only the woman that is carrying diapers?”– and perhaps rightfully so. Launched almost 10 years ago, this campaign was targeted solely at students, and what do you know, it seems to have worked quite in their favour! What do you think about this ad? • Lürzer's Archive commemorates a momentous milestone by curating the 40 greatest ads of the past 40 years. In collaboration with Good Ads Matter, we are meticulously selecting from our illustrious archive. Join us in this celebration of creativity and influence. Share your suggestions for potential inclusion in the publication by submitting them here: https://lnkd.in/dTjVdtcn • • Country: South Africa Year: 2016 Brand: Students Flights Agency: TBWA\Hunt\Lascaris\Jhb, Johannesburg Creative Directors: Peter Khoury, Jenny Glover & Rui Alves Art Director: Greig Watt Copywriter: Jenny Glover Photographer: Clive S., Johannesburg

Featured in Issue 226: Jung von Matt SPREE, Berlin for Hyundai with 'Trained by the Unexpected'. Hyundai's driverless robotaxi navigates the wild streets of Las Vegas, learning from real-world traffic situations. This playful campaign highlights the tech's adaptability and innovation, making complex autonomous driving technology easy to understand. Issue 226 now online: https://lnkd.in/gutPbg7 Credits: Ad Agency: Jung von Matt/Spree, Berlin Creative Directors: João Peixoto, Sarah Buggle Art Directors: Gonçalo Martinho, Alejandro Gabarda Copywriters: Harvey Wilks, Yashkumar Bhut Photographer: Jules Esick Digital Artist: recom hamburg GmbH & Co. KG #lurzersarchive #advertising #Advertising #LürzersArchive

The final deadline for 200best [digital artists], edition 7 is today.  If you're a digital artist or have commissioned digital art for advertising, now is the time to showcase your work. Don’t miss this opportunity to be part of the next edition! • Free to enter: No cost to submit. • Submit up to 25 images: Show off your best work. • AI-generated work accepted: Clearly label your entries. Selected pieces will be featured in a dedicated section. • Prestigious readership: Your work will be reviewed by top industry professionals. • Global exposure: Selected artists will be featured in our stunning biennial publication, distributed worldwide. • Boost your ranking: Selection confers points in the Lürzer’s Archive Rankings.   The final submission deadline is 28 June, submit now: https://lnkd.in/eQa5JKew #digitalart #advertising #digitalartist

Lürzer's Archive commemorates a momentous milestone by curating the 40 greatest ads of the past 40 years. In collaboration with Good Ads Matter, we are meticulously selecting from our illustrious archive. Join us in this celebration of creativity and influence. Share your suggestions for potential inclusion in the publication by submitting them here: https://lnkd.in/dTjVdtcn

Finalmente llegó, en estado físico y tangible, que bonito ver las ideas, el esfuerzo y el trabajo duro llegando a lugares que sirven de referencia para tantos al rededor del mundo, siempre es muy cool estar en Lürzer's Archive. Seguimos. Finally! physical and tangible, it's so beautiful to see our ideas, efforts, and hard work getting into places that serve as references for so many worldwide. It's always super cool to be portrayed at Lürzer's Archive. Let's go. Tony Waissmann Ivan Henao Josafat Padilla EDU W𝗔𝗟𝗟𝗔𝗖𝗘 ⚡NotNormal Republica Havas Havas Costa Rica KFC Costa Rica

Our Integrated Best of the Week: DDB Latina Puerto Rico, Guaynabo for L'Oréal Caribe Celebrating the legacy of braided hair for the Afro-descended Puerto Rican community, the L’Oréal Caribe Mizani campaign highlights the ongoing fight against hair discrimination. In the lead-up to a crucial vote on a bill to ban hair discrimination, the campaign features braided hairstyles inspired by traditional patterns depicting maps to freedom. Check out the best of the week for Film and Classic: https://lnkd.in/e2y9B6uV Credits Creative Director: Mauricio Cortés, Enrique (Kike) Renta, Juan Luis Fernández Toledo Art Director: Mauricio Cortés, Liliana Peña Parrales, Hernando Torres Copywriter: Enrique (Kike) Renta, Frances Guzman Lluberes Photographer: Owen Acevedo #LurzersArchive #Advertising 

Featured in Issue 226: The Newtons Laboratory brings us a slice of joy with their campaign for Domino's. 🍕 'Children's Birthday Parties: a dream for kids, a nightmare for parents. While the kids are on a sugar high and you're stuck in awkward conversations, Domino's Party Deals ensure there's a slice of happiness reserved for you too. Because no children's birthday party is complete without Domino's.' Issue 226 now online: https://lnkd.in/gutPbg7 Credits Creative Director: Giannis Sorotos, Dimitra Andrikopoulou   Art Director: Argiro Paschou #advertising #LürzersArchive

Our Film best of the week: Bear Meets Eagle On Fire for Telstra with ‘Better on a Better Network’. An animated, animal stop-motion campaign, featuring 26 takes on Australian places and characters. Directed by Jeff Low and Tobias Fouracre. See the best of the week for OOH and Classic: https://lnkd.in/gutPbg7 Credits Creative Director: Cass Jam, Mark Carbone Production Company: Revolver Films Director: Jeff Low, Tobias Fouracre #advertising #lurzersarchive #stopmotion