Some killer stats in here regarding the state of the nation: 45.9% of consumers are looking for money off vouchers. +10% YOY Over 50% consumers state they'll switch brands to use a coupon. +10% YOY Over a third of consumers check the comparative online price of a product they are looking at instore. +6% YOY https://lnkd.in/dX7fqfJS Courtesy of IPA (Institute of Practitioners in Advertising) Touchpoints Data #insights #planningandstrategy #promotions
Huge thanks to all of our speakers and everyone who watched our IPA TouchPoints 2024 Data launch this morning. For the full breakdown of the latest IPA TouchPoints data into the increasing cost-consciousness of British consumers and how purchasing decisions are impacted by financial constraints: https://lnkd.in/dX7fqfJS