Have you tried our EGF serum yet?
Interim CEO Haeckels Brand advisor Omorovicza NED & Investor Moody Previously Byredo, Loewe, Microsoft, Sony BMG.
Today we dropped the price of our best selling EGF serum by 20%. Why? Because we can and it’s the right thing to do. Haeckels first launched EGF serum back in 2022 as a lab grown innovation - growing spirulina in vertical farms in the shop and fermenting them. What resulted was Heackels first LAB collection. Over the years the innovation and experimentation has become more efficient. The team in our lab, production and operations have found a way to make it for less - so we are passing on that saving to you. Why wouldn’t we just keep the higher margin? It’s a question we have faced and will continue to be asked I am sure! The truth is that we want more people to be part of our system. The more people who have access to what we are doing the more we can do across our other initiatives with local communities and environmental interventions. Yes we make great skin care but our purpose and our mission goes so much further beyond that. Holistic care, whole-system thinking, agile responsibility- all of which will become clearer as we continue to turn up the volume on what we are doing. We are currently reviewing our entire product line-up~ challenging our own approach, reviewing packaging, processes and output. Looking for more ways to make us a more effective business, ultimately bringing more innovation to our “citizens” across the board. dom bridges Charlie Vickery https://lnkd.in/e3n3NmpW