Future Fashion Factory reposted this
Investor, Mentor and Board Adviser to material science and circularity innovators in the textile sector I UCL PHD candidate
🔥 Exciting news 🔥 🌿👜 Stella McCartney and Ponda Bio have joined forces to introduce #BioPuff® a revolutionary plant-based, feather-free insulation. 🔑 Key points: - #BioPuff® is made from bulrushes, contributing to wetland regeneration - Launching in Stella McCartney's iconic #Falabella bag (Autumn 2024 collection) - Lightweight, warm, puffy, and naturally water-repellent - Cruelty-free and fully traceable from bulrush-to-bag 🌾 The innovation: Ponda partners with farmers to cultivate #typhalatifolia (#bulrushes) on damaged wetlands, embracing #paludiculture - a sustainable form of marshfarming. 🌍 Environmental impact: - Reduces carbon emissions - Boosts biodiversity - Builds climate resilience against droughts and flooding This collaboration marks a significant step towards regenerative fashion, aligning with both brands' commitment to sustainability and animal welfare. Super proud of the whole Ponda Bio team Julian Ellis-Brown Antonia Jara-Contreras Neloufar (Nelly) Taheri Finlay Duncan and well done 👑 Inês Ribeiro as always! #SustainableFashion #BioPuff #StellaMcCartney #Ponda #RegenerativeMaterials #EcoInnovation #fashionreimagined