Found.

The biggest shift in search behaviour isn’t happening on traditional search engines anymore. More and more people are turning to social media for their queries. 💡In fact, 1 in 3 people now use social platforms to find answers. And this trend is only growing. Want to understand how this impacts PPC, stay on top of emerging trends, and implement winning strategies? Check out our latest blog: The Impact of Social Media on PPC: Trends and Tactics. https://lnkd.in/ehHarg4T #DigitalMarketing #PPCStrategies #MarketingStrategy #DigitalConsultancy #EverySearch #SearchIsEverywhere

🧠Did you know 29% of Gen Z use image search to find brands? Here are some tips to optimise your images for better performance in image searches: - Optimise your visuals: Ensure all your images have descriptive file names. - Add descriptive alt text: This helps search engines understand the context of your images. -High resolution and relevance: Use high-quality images that are relevant to your content. - Use original images: Whenever possible, choose original images over stock photos. The way we search is evolving, and our marketing strategies must adapt to stay ahead. Our team is at the forefront of these changes, building strategies that are ready for the future 🚀 Drop us a message to find out how we can do this for you. #MarketingStrategy #DigitalConsultancy #ImageSearch #FutureOfMarketing #GenZMarketing #SearchPerformance

 💰Should brands cut ad spend on TikTok amid potential US removal? Adweek reports a decline in ad spend on the platform in April and May 📉 Our Found social media experts say: Don’t pull back just yet. Here’s why: - High Performance: The right ads on TikTok are still delivering great results. Don't miss out on its vast audience and reach. - Diverse Strategy: Relying on a single platform is risky. Your audience is everywhere, and so should your strategy. What do you think the future holds for TikTok? Our team of social leaders are experts in creating targeted and impactful social media strategies across all channels. Get in touch to discuss how we can help you: https://lnkd.in/dE-u335J #MarketingStrategy #DigitalConsultancy #EverySearch #SearchIsEverywhere #TikTokAds

🔥 AI is a hot topic right now, but as a business owner or marketer, how does it really impact your business and marketing strategies? More importantly, how can you leverage its capabilities to enhance your plans? In this article, our Head of PPC, Kimara Saldanha, dives deep into how you can harness the power of AI in PPC and not get left behind. ⚠️ Spoiler alert: Data and flexibility play a big role 👀 Discover everything you need to know here: https://lnkd.in/enmqyGJJ #AI #DigitalMarketing #PPCstrategies #MarketingStrategy #DigitalConsultancy #EverySearch #SearchIsEverywhere

 💥 Building strong relationships is the key to success. At Found, we take pride in fostering long-lasting relationships with our clients. This enables us to: - Communicate with clarity - Understand real pain points - Be agile and flexible in our approach - Ultimately, deliver the best results Here's just one of the lovely things one of our valued clients has to say about working with our team... What do you value most from your agency partners? #MarketingStrategy #DigitalConsultancy #EverySearch #SearchIsEverywhere

We love what we are seeing highlighted in the latest Drapers report: Omnichannel shopping behaviour is evolving in the fashion retail world. Whilst this isn't news to us, these findings are crucial for retailers to consider when it comes to their digital strategy. So, what do retail brands need to do to succeed? 🔍Understand Your Audience: Identify which channels your audience uses to research, browse, compare, and make purchases.  🛍️Leverage Social Commerce: Utilise social commerce stores on relevant platforms to capitalise on shopper intent.  🤝Build Trust: Focus on fostering trust and confidence when selling on social media platforms. Our data experts utilise our unique Everysearch™ approach to gather unparalleled audience insights, working with our industry-leading team to deliver impactful digital marketing strategies in the retail space. If you want help navigating the changing audience landscape, get in touch, we'd love to talk. #Omnichannel #RetailStrategy #DigitalMarketing #FashionRetail #EverySearch #SearchIsEverywhere #MarketingStrategy

Breaking into a saturated market and capturing a new audience is challenging. Not sure where to begin with SEO? Consider these key elements: ✅ Leverage evergreen demand 📈 Identify and capitalise on emerging trends 🎯 Target your specific market Our SEO experts combined these tactics to create a ground-breaking campaign for one of our hospitality clients with a new hotel in London. The results? They speak for themselves💥 Read more about our market leading campaign here: https://lnkd.in/gPW7dVSi #Digitalmarketing #Marketingstrategy #hospitalitymarketing #DigitalConsultancy #EverySearch #SearchIsEverywhere

As a SaaS business, you've poured your heart and soul into producing a unique asset that has the potential to transform your industry. But how do you get noticed? How do you create lasting value in a landscape that's constantly evolving? Success in the SaaS industry is lucrative, with global revenues expected to soar past $344 million by 2027. Yet, relying on traditional B2B strategies alone won't cut it in today's dynamic digital world. In my latest post for Found., I explore digital marketing tactics that SaaS businesses can use to boost their brand visibility. I also introduce the Found Everysearch™ framework, which transforms this journey into an exciting and impactful experience. https://lnkd.in/eQmNkRs2

Want to know the best SaaS Digital Marketing Strategies to boost brand visibility? 📈 Our Business Director, Ben Wheatley has created a round-up of the top 10 SaaS Digital Marketing Strategies you need to know about in todays fast moving industry. Grab a coffee and have a read 👀 #Digitalmarketing #MarketingStrategy #SaasMarketing #DigitalConsultancy #EverySearch #SearchIsEverywhere

🎉 Celebrating one year of Threads, Meta’s Twitter-like network. Mark Zuckerberg recently announced that the platform now boasts over 175 million monthly active users. 🚀 Although still in its early stages compared to other platforms and without an ad offering (at the moment!),Threads has already established a robust global community. What are your thoughts on Threads? Where do you see the future of Meta's latest platform? #MetaThreads #DigitalConsultancy #EverySearch #SearchIsEverywhere Image credit: STEFANI REYNOLDS/AFP via Getty Images