EssenceMediacomX

Our brilliant Media Planning Lead, Anna Martorana represented EMX at the IPA (Institute of Practitioners in Advertising) Touchpoints data launch last week, sharing some best practices from the EE for planning in the new communications economy. 🎇Visit the IPA Touchpoints site for more info and helpful planning insights from across the UK. https://lnkd.in/eUBYTBTn

One week to go until Cannes on the Big Screen! If you're interested in attending, email events@essencemediacom.com. But be quick! Seats are filling up fast... 🍿🍿🍿

Rob Meldrum, our Head of Creative Futures, recently spoke to Creative Salon Worldwide about the evolution of short-form ad storytelling and the need for it to be "all killer and no filler". Read Rob's comments in full in Conor Nichols's great Creative Salon piece here: https://lnkd.in/eGxa49ab #CannesLions #Creativity #CreativeAdvertising

We loved helping this Pixel Men's EUROs 2024 partnership with Google, The Football Association, COPA90 and Michael Dapaah come to life. The 6 part mockumentary series follows Dapaah's role as England's Social Media Intern (Manager😂). The series kicks off with an interview from England legends Steve Pearce and Wayne Bridge, followed by instructions from England gaffa, Gareth Southgate himself when Dapaah lands the job. Let's hope Pixel 8 Pro's magic eraser is on standby in the quarter-finals 😬💪🤞 🤝 Jez Clark David Woolfe Harriet Cameron Little Benjamin Cummings Matthew Breen Stephanie Watson Anne Marie Lowry-Marie McShane Emily Harris Sophia Amico Christopher Travis Jamie Saberi Brown #England #Euros2024 #sportsmarketing #socialseries #humouradvertising

🌈✨ Happy #PrideMonth! We've loved our celebrations and look forward to more this weekend! 🎉⁣ ⁣ Highlights include:⁣ ⁣ 🌟 Being joined by Trans activist, DJ, and producer, Kate Meyher (she/her), Drag Race UK Season 4's, Le Fil (he/they), and EssenceMediacom's Timothy Martini (he/they), Claire McAlpine (she/her) and Matthew Chew (he/him) who discussed how media can support LGBTQIA+ all year round. EssenceMediacom UK🌟⁣ ⁣ 🎤 A fun-filled Drag Bingo afternoon at our offices with the amazing Crayola the Queen (they/them). 🌈⁣ ⁣ 💃 And dancing the night away with Gaydio's very own Kriss Herbert (he/him) as the sun set! 🎶⁣ ⁣ Thank you to our Unite ECG, everyone who joined us, shared their stories, and celebrated love and diversity. Let's keep the spirit of #Pride alive all year long! ❤️⁣ ⁣ #LGBTQIASupport #InclusiveMedia #Pride

7 things you need to know about a cookieless world. 🍪 EssenceMediacom's Global Head of Programmatic, Matthew McIntyre joined a fireside chat at Campaign Media 360, with Google’s Barb Smith from the Privacy Sandbox partnerships team, to discuss the impact that third-party cookie loss is going to have on the web as a whole - not just advertising. With cookie deprecation set for early 2025, GroupM has been working with advertisers to learn, prepare and succeed in advance of the big event. Read the article with Campaign UK below. 👇 https://lnkd.in/eT6PgEzi #BreakthroughForBrands #NewCommunicationsEconomy

Woah! An unexpected honour to be included in the PMW 100 Powerlist - thank you so much Performance Marketing World 😃 The list includes so many brilliant people I've had the pleasure of working alongside and in partnership with. Reading it reminds me how very lucky I've been to have such awesome people to learn from, lean on and laugh with, not least the three fabulous clients of EssenceMediacomX who feature this year: Katrina Broster, Pippa MacNeil and Jane Stiller 👏 👏 👏

Part 2 of 3 from our work with EE as part of their ‘Hate, not in my shirt’ campaign during the Euros this summer. Very proud of the work we’ve produced with the team at VERSUS who’ve created this amazing film about fan culture in football, shining a light on the brilliant fans who are building a brighter future for the beautiful game. With a full suite of cutdowns, editorial features & vox pops we’ve got fantastic content going live across VERSUS throughout the tournament. Thanks to Johnny Kay, Jamie Taylor and all the team at VERSUS for bringing this to life, Simon Reynolds & Oliver Phelan-whelan at EE for their support throughout this project and of course the amazing team at EMX Ardiana Sinani, Victoria Peake, Toni MacFarlane Adam Tully.

If you're missing Cannes Lions International Festival of Creativity or missed out on going, fear not - Cannes On The Big Screen is back in sunny London for its third year on 17th July. ☀ 📅 We're teaming up GroupM and our sister agencies to showcase the very best campaigns from Cannes from the comfort of the cinema! 🍿🎥 If you're interested in joining us, please email events@essencemediacom.com. But be quick, places are filling up fast 👀 #CannesOnTheBigScreen #BreakthroughForBrands

Wednesday in Cannes was another brilliant day. 🌊 🔹 We hosted an afternoon of networking for senior female leaders at the GroupM Rooftop with Frances Ralston-Good, our Global COO and guest speaker– Hollywood actress Gabrielle Union – as well as renowned American food blogger, social media influencer and founder of Half Baked Harvest, Tieghan Gerard, while taking in the breathtaking views across the bay of Cannes. 🏖 🔹There was a fascinating panel hosted by The New York Times 'The Daily' podcast Michael Barbaro, featuring our Executive Director, Client Leadership, Mark Weintraub, Zefr's Richard Raddon and Meta's Samantha Stetson. The panel discussed the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment. Revisit the session here 👉 https://lnkd.in/dPMqJr-X 🔹We then heard how the art of media management is being revolutionised through the science of attention. 📣 GroupM's Global Practices Lead, Sargi Mann, Adelaide Metrics founder and CEO Marc Guldimann, and Mars Senior Director, Global Media Ron Amram discussed the ways in which attention-based approaches to measurement are helping ensure ethical and effective media buying 👉https://lnkd.in/g6av7Zy8 🔹Another great session revolved around how brands can strike a balance between open web, social platforms, and premium publishers. Mars' Anja Spielmann and GroupM's Luke Bozeat shared their insights on navigating this complex advertising landscape with IAS ' Paul Nasse. Watch that session here 👉 https://lnkd.in/gGDHf3KB #BreakthroughForBrands #CannesLions2024 #NewCommunicationsEconomy #GroupMCannes