Ingenuity

We’re super excited to announce the acquisition of award-winning marketing event MAD//FEST! Many of you will have attended and enjoyed the annual event last week and seen first-hand the amazing work that MAD//FEST co-founders Ian Houghton, Dan Brain and their team deliver. The acquisition paves the way for all businesses in our group to develop and scale together as part of a unified marketing ecosystem, it also gives us the unique ability to connect brands and agencies like never before. Following the successful acquisition of Future Factory in 2023 and of Reg&Co. earlier this year, MAD//FEST is the latest business to join The Ingenuity Group. Watch this space! 🚀 #TheIngenuityGroup #MADFEST #Marketing #Acquisition #Growth #Innovation #Ecosystem

What a MAD festival it’s been! A big thank you to each member of our team who contributed to the event’s success, and to the panelists who joined us, sharing their expertise and insights. Special thanks to MAD//FEST for hosting such an amazing gathering of industry leaders and innovators. The panels, workshops, and networking opportunities were invaluable. We can't wait to see what next year will bring! Future Factory Reg&Co. #TheIngenuityGroup #Innovation #Creativity

Last Wednesday marked the launch of our latest Community, Partnerships Connected! And what a success! A big shout out to the Brand Partnerships team for such a successful event at MAD//FEST LONDON and a thank you to Drew Barrand, CEO at Aquatics GB, and Sophie M., Chair at the European Sponsorship Association (ESA), for sharing their expertise. If you are curious to learn more about our brand communities and stay updated on future events find out more via the link below and reach out to the team to get involved! 👉 https://lnkd.in/gJGchuFJ

Day two is a wrap! We’re thrilled to have had Michael Brown, CEO at Asociat, Grace Charge, Director of Brand Experience & Partnerships Europe for Westfield Rise, and Nancy Cullen, Chief Executive Officer and Founder of SpaceandPeople Plc, sharing their expertise on #Shopper and #ExperientialMarketing. Additionally, Swagat Choudhury, Global Digital Commerce Director at Mars Wrigley, and Brian Ludwicki, #Data & #Technology Director at Assembly Global provided valuable insights on the impact of #AI in the creative industry during our morning session. Join us today as we conclude a successful MAD//FEST LONDON with our highly anticipated procurement matchmaking session. Don't miss this final opportunity to connect, collaborate, and gain insights that can drive your business forward. See you there! Future Factory Reg&Co. 

#AI is having a transformative impact on the #CreativeIndustries! This morning, we had the pleasure of kicking off the conversation with Swagat Choudhury, Global Digital Commerce Director at Mars Wrigley, and Brian Ludwicki, Data & Technology Director at Assembly Global. They shared their expertise on leveraging AI to enhance #Creativity and streamline workflows in the creative sector. Here are some key takeaways from their insightful discussion! See below 👇 Future Factory Reg&Co. The Ingenuity Group MAD//FEST LONDON

What an exciting and successful first day it was yesterday at MAD//FEST LONDON! A big thank you to the panelists, everyone who joined us at the Ingenuity Connect lounge, and the incredible team at The Ingenuity Group! 🙌 With day two already in full swing, we kicked off this morning with a fantastic panel discussion on the impact of #AI on the creative industry. Special thanks to Swagat Choudhury, Global Digital Commerce Director at Mars Wrigley, and Brian Ludwicki, Data & Technology Director at Assembly Global, for their insights. Join us after lunch for a captivating discussion on #Shopper & #ExperientialMarketing with Michael Brown, CEO at Asociat. And don't miss the launch of our Partnerships Connected Community at 5 PM, featuring a discussion with Drew Barrand, CEO at Aquatics GB, and Sophie M., Chair at the European Sponsorship Association (ESA), about this year’s much-anticipated #Olympics and #Paralympics. 🏅 See you there! Future Factory Reg&Co.

Influencer Marketing has an undeniable impact on shaping consumer behaviour. We sat down today with Dom Dwight, Strategy & Innovation Director at Bettys & Taylors of Harrogate, and Lindsay Turner, Director of Marketing & Communications at LADbible Group to delve into this dynamic topic. Here are some key takeaways from their insightful discussion! See below 👇 MAD//FEST LONDON Future Factory Reg&Co. The Ingenuity Group #InfluencerMarketing #ConsumerBehaviour #MarketingStrategy

This morning, we kicked off MAD//FEST LONDON in the Ingenuity Connect lounge with Matt Berry former Head of Brand from Channel 4, and Ben Ingle, Business Director at Stink Studios, who opened up about the importance of #ContentProduction. They shared valuable #MarketingInsights into the key challenges brands face in this area, how to manage #BrandActivation across different platforms and their recommendations. Look out for the panel discussion coming soon on our Insights Hub! Future Factory Reg&Co. The Ingenuity Group

We're at MAD//FEST LONDON! Come see us at the Ingenuity Connect lounge! Future Factory Reg&Co. The Ingenuity Group

On our third and final day at MAD//FEST, July 4th, the focus will shift to smart solutions and effective #Procurement strategies. The day will culminate in an epic after-party to celebrate the festival’s success. Find out more about Ingenuity’s event by reaching out to Charlie Dudgeon @ charlie.dudgeon@ingenuitylondon.com. Future Factory Reg&Co.