Co-op Media Network

Game, set, match! 🎾 Wimbledon finals are almost here and to highlight Stella Artois' sponsorship of the tournament, CMN have worked with Budweiser Brewing Group UK&I to create 3 bespoke store takeovers around the Wimbledon area. This includes the first time we have used a lenticular window takeover to make this as engaging as possible for the vast number of people visiting Wimbledon. With 2,500+ stores in the Co-op estate there are a number of opportunities to activate hyper-local campaigns and capture the most relevant audiences. Get in touch with your CMN contact if this is something of interest! Charis Heim, Alice Crossan, Liv Hunt, Saniya Jawad, Matthew Price #RetailMedia #BrandPartnerships #Wimbledon2024

"A win for all physical retailers." 🏆 You've read the news, now hear it in more depth from our very own Dean Harris on The FMCG Guys 🎙 Watch the video on our new research with Circana now 📽

Hello Semi- Finals! ⚽️ A huge warm welcome to McCain Foods and Crosta & Mollica who treated our Co-op Colleagues to some delicious Pizza and Chips today to help celebrate a Summer of Sport and England playing in the Semi - Finals! The brands are also supporting online activations to help those watching the game tonight at home, order the same delicious food directly to their door! Easy win right? Best of luck to the England Team tonight and best of luck to you choosing what to have for tea after seeing this post.. we know what we’d be having! Megan Newman Julien Lacrampe Dan P. Sam Sutton Lydia Davies Saniya Jawad Sophia Louca #RetailMedia #BrandPartnerships #Euros2024

ICYMI 👀 😇 You could say that last week was pretty big for us, as we released exciting insights into the 'halo effect' advertising in Co-op stores creates.... Catch up below and read the full study on Circana's website here: https://lnkd.in/eHX4dzEv Dean Harris | Ellie Prendergast | Anthony Jackson | Rushana S. | April Cox #RetailMedia #Innovation #Brand

We have ambitious plans to scale our award-winning franchise stores to reach over 500 by 2030. As part of these plans we have signed a new franchise agreement with EG on the Move to trial seven convenience stores across the UK. Co-op’s Jerome Saint-Marc, Managing Director B2B and Growth, said: “As part of the Co-op’s overall growth plans, growing our franchise stores is a key priority for us and we have ambitious and exciting plans to significantly increase our footprint and become the partner of choice across a range of sectors. We’ve got an excellent market proposition. And whilst it’s highly competitive, we believe there’s huge potential to unlock growth with our trusted brand, and unique offer and expertise.”

Our 'Halo effect' 😇 research with Circana has been dubbed top news from MAD//FEST LONDON💥 Thank you to Performance Marketing World for featuring us as one of the biggest stories from the week alongside. 🌟 Catch up on the headlines in the comments below 👇🏼 Dean Harris | Ellie Prendergast | Anthony Jackson | April Cox | Mark Hurst 🗒 Robin Langford | Reem Makari #RetailMedia #Brand #Advertising

“Co-op has released research revealing how retail media is boosting sales ‘fourfold’” 💥💥 More coverage on our new research with Circana from Retail Week 🗞️ 📝Megan Robinson https://lnkd.in/eKbDuZxJ

💥Today we woke the sleeping giant of retail media …🌟 If you weren’t there for Dean Harris’ talk on the Digi Ads stage at MAD//FEST fear not we’ve captured the takeaways below. Dean kicked off by posing the question… If 85% of all grocery spend happens in physical stores…why isn’t it being used by brand advertisers more? 🤔 Breaking it down into 3 areas, our Head of Retail Media reflected… 😢 Perception: Store media has the potential to be a massive asset to your media strategy, but it’s been misunderstood and underappreciated. As retailers we’ve failed to communicate its potential effectively, often overshadowed by flashier advertising channels. 📺 Potential, the Hype: Despite its underinvestment compared to traditional media like TV, store media is gaining traction. With its unmatched reach and context-driven ad experience, it's poised to revolutionise how brands connect with consumers during their purchasing journey. But we’ve not hyped it enough. 😇 Proof: Through rigorous studies with Circana, and as announced today, we've proven that in-store advertising at Co-op not only drives immediate sales but also creates a halo effect, boosting sales of up to 4% in nearby stores. Read our full study on the halo effect with Circana here: https://lnkd.in/eHX4dzEv #RetailMedia #Brand #Instore

🗞📣 "Convenience store advertising boosts brand sales in nearby supermarkets" 📣 Thanks to The Grocer for today's feature. Here at Co-op Media Network, we're very excited about what this means for our brands advertising in Co-op stores 🤩 Read the article now: https://lnkd.in/dFKBVkjq 📝 George Nott Dean Harris | Mark Hurst | Ellie Prendergast | April Cox | Anthony Jackson | Rushana S. | Circana #RetailMedia #HaloEffect #Brand

🛒 Unlocking Retail Success: How Co-op and Circana are boosting sales beyond stores. Exciting news – we’re sharing a new study today from the work we’ve been carrying out with Co-op, the UK’s leading convenience retailer! The insights unveil how convenience retail media is not only boosting sales in Co-op, but also supercharging neighbouring grocery stores of up to fourfold the original sale! 🚀 🔍 The halo effect: Brand awareness amplified When brands advertise in Co-op shops, they create a positive halo effect. This not only drives immediate sales within Co-op stores but also triggers longer-term incremental sales uplifts in surrounding non-Co-op stores—up to four times the original sale. 📊 The science behind it: our Media Lift Solution Our complete market sales data was applied to evaluate the sales impact of in-store marketing activity in both Co-op’s own stores and surrounding non-Co-op stores. Using the site lists of the campaign activations, we built store catchment models based on store and purchase attributes. The catchment stores were then used with our proven matching algorithm to build statistically significant test and control panels of Co-op and halo stores. The analysis identified key brand sales metrics, such as percentage increase in sales value, incremental sales and return on ad spend. The unique part is that the full impact of the brand's retail media spend can be measured, from Co-op’s own stores and surrounding grocers. 🚀 Empowering retailers: Faster, smarter decision-making As the advertising landscape evolves, our agile measurement approaches empower retailers like Co-op. From Test & Learn to mid-campaign analysis, they demonstrate brand impact and drive incremental value. Check out our coverage of this story in The Grocer today: https://lnkd.in/dFKBVkjq Co-op Media Network | Mark Hurst | Paul Goodwin | Carl Carter | Dean Harris | Anthony Jackson