Morrisons Media Group

🌞💗This week at MMG, we've been celebrating a sunny Wellbeing Week! The theme has been ‘Wellbeing Your Way,’ and SMG has provided some great initiatives, including training bites on financial wellbeing and a focus on encouraging our teams to take advantage of our Headspace subscriptions, Employee Assistance Programme, and much more. We know how hard all of our colleagues work, and SMG continues to focus on making sure wellbeing is a priority for the business 🙌. Check out the MMG team spending time together away from the office and talking about what wellbeing means to them. Shout out to our MMG'er Abi Tearle for being our wellbeing rep this week, and organising some team bonding time😊 #WellbeingWeek #WellbeingYourWay #MMG #SMG #EmployeeWellbeing #Teambonding

🍴Morrisons Cafes, an icon in British supermarkets… Yesterday evening, alongside a number of suppliers and the Morrisons Cafe team, we celebrated the hard work that has gone into transforming Morrisons Cafes. During this special event held at Leeds Kirkstall Morrisons, we heard from Chris Strong Sean Gill and Matt Hinton who shared the latest updates; 💛 Market Leadership: Morrisons holds a 51% market share of all supermarket cafes in the UK. 💛 Customer Satisfaction: An impressive increase to 80%. 💛 Increased Engagement: More card swipe rates have risen by 30% weekly. 💛 High Footfall: The cafes see up to 450,000 customers weekly, offering brands a significant audience. 💛 Average Dwell Time: Customers spend an average of 30 minutes in the cafe. 💛 Pre-Shopping Visits: 65% of customers visit the cafe before shopping in the supermarket. 💛  New Media Opportunities: Over 20 media touchpoints available, including: Window vinyl panels Full-length floor stickers and Digital order points The evening couldn’t have gone ahead without the efforts of the Leeds Kirkstall colleagues and also April Clements Becky W. Jack Nicholls Amy Mosley Dan Jones Amanda Bessant and Tropicana Brands Group. This transformation of the Morrisons cafes not only enhances the customer experience but also provides a valuable platform for brands to connect with shoppers in a meaningful way. If you have specific questions about the media channels and opportunities available at Morrisons, please email hello@morrisonsmediagroup.co.uk. #MorrisonsCafe #Morrisons #MMG #Mediapartnerships #Retailmedia

That (another) wrap ! This week I start another journey, going back to my roots managing campaign execution in BWS and venturing to pastures new in the household / pet category. It’s been a pleasure to work on some best in class activations for our brands in fresh, and thanks to all involved along the way. I’ve really had the opportunity to explore some bespoke media campaigns, and really help to bring brands to life in Morrisons stores. Heres to another leg of the journey with more exciting things to come ! 🫶

“I talk to customers all of the time, they consistently tell me retail media helps them” Done well, this is exactly what retail media is all about 👏 Brilliant to hear from Rami Baitiéh & James Badger at their 2024 IGD (Institute of Grocery Distribution) trade briefing this afternoon in wonderful #Harrogate and to represent the excellent Morrisons Media Group team that are razor focused on creating the very best work possible for Morrisons, their shoppers and of course the brands. We still have plenty of opportunities ahead and of course ongoing improvements to make on compliance, which if you attended today, you’ll know is very much in focus. Finally, a massive well done to Warburtons for winning the inaugural best MMG Media Activation award. Thank you to everyone who popped over for a chat today, it was great to see so many of you 👍 Matt Hinton | Beth Hayes | Ailsa Jackland-Burrows | Jon Cornish | Emily Victoria Hume SMG

With the Euros fast approaching, we kicked off our in store activation with Morrisons two weeks ago.  It was important for us to celebrate Tennent’s partnership with SFA and showcase our limited edition on-pack promotion at point of purchase. Now that the Tennent's tankard is sold out, buying a pack and entering the promotion is the only way to get one for your home 🍺 Big thanks to the team at MMG & Morrisons retail on this activation. Sian Brumby Dekkel S. Ahmad Majidi Ben Slinger Dan Glaves Iain McCallum April Pollock We are looking forward to seeing the activity throughout June and July 🙌 🍻 🏴󠁧󠁢󠁳󠁣󠁴󠁿 👏 to the team behind it at C&C Group Carla Chalmers Graham Brogan Christopher Gray

📢 We're delighted to share that Morrisons Media Group will be attending Morrisons, IGD (Institute of Grocery Distribution) Trade Briefing next Tuesday! Head over to our MMG stand where you can find out the latest on new media opportunities and events, and catch up with some of our leadership team, including MMG's Partnership Director Matt Hinton, Commercial Lead Beth Hayes and SMG's CCO Lee LeFeuvre. We look forward to seeing you there! 💚 💛 #Retailmedia #Mediapartnerships #IGD #Morrisons #MMG

This week, we held the MMG and Morrisons Grow With Us Pitches for Q4 activations and witnessed some unique and exciting, collaborative campaign ideas from a range of suppliers 🤜 🤛 💪 Thank you to everyone who participated, and best of luck to the suppliers who pitched. Your Morrisons Media Group contact will be in touch soon to discuss the next steps. We can't wait to see these activations come to life in the coming months across Morrisons instore, online and digital. 💚 💛 Molson Coors Beverage Company Kimberly-Clark Warburtons Halewood Artisanal Spirits Müller UK & Ireland John West Foods #GrowWithUs #Retailmedia #Mediapartnerships #MMG #Morrisons #BiggerBetterBolder

Well this 𝐁𝐋𝐔𝐄 me away in Morrisons this weekend! 🤩💙 We tasked Morrisons Media Group to ensure that no shopper could pass down the aisle without seeing our NEW NITRO BLUE RASPBERRY MARTINI launch with our BIGGEST EVER Media Investment! 👀🔵 A big thanks to Jenna Martin, Beth Smith, Ahmad Majidi, Ben Keegan and the team for their support and collaboration with this. The video doesn't quite do it justice as it looks very impactful in store and has made an almighty blue splash! What do you think? 💦💥 The performance of this incredible piece of NPD is off the scale and I can't wait to see the results of how this campaign takes things to the next level for FUNKIN COCKTAILS | B Corp™ in Morrisons! ⚖️ 🚀 #ItsFunkinTime 🍹🍸 SMG

We ♥️ Bolton! Great to see the finished version of a project that has been worked on by MMG, Morrisons and Warburtons for the last month - and the Bakery and Cake aisle looks fantastic! MMG were approached by the team at Warburtons to dress the aisle in their local store alongside a reorganization of the product, that highlights the brand that has been based in the city since 1876 For MMG and the Bakery & Cakes team this represented a few firsts: 🍞 Full length floor sticker in aisle 🥪 Die-cut and 3D headers 🥙 The first full aisle takeover 🥯 Individual store work, including bespoke briefing with Morrisons (HQ and store level), supplier and third parties A huge thank you and well done to everyone involved - so delighted with the final product I know my colleagues have worked so hard on Dan Jones | Annabelle Woods | Hannah MacMahon | Chris Goddard | Beth Hayes | Matt Hinton | Claire Fryatt | Stefan Kaczmarczyk | Stef Marston | Aleem Z. | Leanne Jarrett | Faye Atkins SMG | Morrisons Media Group | Morrisons | Warburtons Available to view and shop now at Morrisons BL1!

🌸 🏡 Have you finished your spring clean? Morrisons cleaning event is now live, both in-store and online, offering customers the perfect opportunity to spruce up their homes. Morrisons Media Group has collaborated with 21 brands to bring this event to life! Adding a touch of theater with branded bays, gondola ends, and front-of-store takeovers, all to raise awareness among customers as they enter and navigate the store, making sure they don't miss out on the fantastic offerings available. We've got a calendar full of exciting events lined up, so don't hesitate to reach out to our dedicated events team to find out more via events@morrisonsmediagroup.com 💚 💛 #SpringCleaning #MorrisonsCleaningEvent #MMG #RetailMedia #Mediaparternships