Brave Bison

Last week, we brought the Brave Bison and SocialChain teams together to look back on a phenomenal first 6 months of the year and what a phenomenal first half it was... ⭐ 42 new people joined the business this year, growing the herd to over 200. 🦬 🎤 We hosted over 250 marketers at two major in-person conferences: our first ever Composable Commerce Summit plus SocialChain’s industry-leading SocialMinds Live London event 📱 🏆 We celebrated not one, but TWO wins for Performance Marketing World’s Powerlist 100: our managing director for Performance Hannah Kimuyu and our director of paid media Mark Byrne! Plus a 30 Under 30 nomination for SocialChain’s Jake Thompson. 👏  🎞️️ A whopping 2388 hours of YouTube videos were uploaded to our Media Network on behalf of some of the biggest creators and rights holders in sport and entertainment. Ace! 🎾  🤖 And we’ve created 33 custom audience GPTs with our game-changing proprietary tool AudienceGPT. Curious to know more? Read our research report in the comments 👇  ...All this plus some major performance campaigns, 5194 hours of site improvements via our Commerce team and some incredible new client partnerships. Catch all of this and more in our summer sizzle. What a wild ride 🙌 Onwards and upwards for H2! 💥🚀 

Couldn't make our webinar on the B2B and B2C blur in performance marketing? Don't worry, we've got you covered. 🤜 In our on-demand webinar, Eleanor Jones, Client Partner at Brave Bison, and Paul Aveyard, Head of UK Direct Marketing at Markel Direct, share insight into our successful partnership and discuss the emerging trends that will shape B2B marketing. So if you're interested in: 🛒 The differences and similarities between B2B and B2C performance marketing 👥 How to identify potential B2B customers within a target market Tips for navigating the challenges of targeting both B2B and B2C audiences simultaneously 🤖 The potential impact of AI and machine learning on B2B marketing tactics 🔮 Emerging trends shaping the future of B2B marketing Then you'll want to grab an iced cold drink (because we finally have sunshine!!) and hit play. Trust us: https://lnkd.in/eE8QUe7V

Agency-client value exchange. It’s time to change the game. 🤝 Hannah Kimuyu, Performance MD, sat down with The Media Leader to discuss why the current model doesn’t work for anyone. Moving away from cost-focused procurement processes and embracing performance-based models, brands and agencies can foster more meaningful collaborations. Leading to better work, stronger relationships and greater success for all parties. The dream! Read more about how we're transforming the industry and why it’s needed: https://lnkd.in/eKgxCVHn

Have you checked out our latest research report on leveraging AI for strategic planning? 📙  Our new report, AI-Insights: The New Strategic Frontier, delves into how AudienceGPT can transform your approach to understanding and engaging with your audience. 🤖✨ Keep swiping to find out how AudienceGPT can help you:  🔍 Gain deep audience insights   📊 Predict future demand   🚀 Scale your strategies effortlessly 📥 Curious? Download the full report here for free: https://lnkd.in/eP6_a6pq 

The race is on to keep up with shifts in both tech and consumer behaviour! So, how do you stay ahead? 🏁 Evi Sianna, senior content strategy director at Brave Bison, sits down with SheCanCode to share her essential strategies for staying competitive in an ultra competitive industry. Evi explores the integration of AI, continuous learning, and the power of networking to thrive amidst rapid technological changes. Dive in and get ready to thrive with Evi's top tips: https://lnkd.in/efpMid-2

🚨 Big tech giants are under scrutiny for breaching EU digital regulations. But what's actually going on behind the scenes? In Performance Marketing World's latest Hannah Kimuyu, Managing Director, Performance at Brave Bison, spills the tea on the skyrocketing costs of advertising on platforms like Apple, Google, and Meta. She reveals, “The cost of advertising on most social platforms has increased significantly in the last 12 to 18 months... Meta’s introduction of Conversion API (CAPI) has helped to justify this cost as this has provided greater transparency.” Hannah adds, “but Apple's 30% charge on ad purchases made on Facebook and Instagram will present new challenges.” So what does this *really* mean for advertisers and our clients? Dive into the full piece to find out: https://lnkd.in/edkWitAK

Did you know it takes around eight touchpoints to make a sale? 🛒 In today’s digital landscape, it’s never been more crucial to build a paid media strategy that engages customers across the funnel. 🛍️ So for the next instalment in our How To series, our Performance team’s director for growth Kit Bienias is sharing his tips on how you can do just that. Swipe to find out how to take your paid campaigns to the max in five easy steps. 👉

Have you downloaded our latest research report yet? 🤔📙   AI-Insights: The New Strategic Frontier is a deep dive into silicon data – what it is, how our proprietary AudienceGPT tool has helped our clients secure it, and the strategic use cases for brands. 🤖    If you’ve ever needed to...   🔎 Better understand your audiences without market research  💡 Get actionable insights from limited first-party data  🔢 Get actionable insights from multiple data sets  🤔 Understand which channels to prioritise across the digital ecosystem  🧪 Test and optimise creative, messaging or media plans ...This report is for you. And it’s free.   Debuted at our standing room only session at MAD//FEST, now delivered straight to your inbox. Enjoy!   ⬇️ https://lnkd.in/eP6_a6pq  

🐉 SocialChain x Brave Bison SUMMER PARTY 🐉 Last night we celebrated the Year of the Dragon (and the England win of course) in style @ Lucy Wong! ⚽️🥂🪭

It is absolutely NOT a Brave Bison | SocialChain party if it doesn’t start on the roof terrace. What an EPIC turn out for our H1 town hall and summer get-together, but more on that later… 🦬📸