Behind-The-Award - Ruffles PepsiCo Mexico x BBD Perfect Storm “The judges were wowed over by this bold campaign and were surprised and delighted to see a crisp brand demonstrate commitment around a societal issue that deeply resonated with the Mexican audience.” Tina Aird, Microsoft Advertising. Discover the campaign behind the award, from the team behind the production. #BreakTheCycle, Best International Campaign @ the Alliance of Independent Agencies Awards // MAD//FEST. Ana Karen Esteban Missael Arias Diego Gonzalez Laura Torres Altamirano Cory Eisentraut Robyn Bowman Lauren Ogilvie Fernando Desouches Bernardo Trujillo Jade Zoel #TVC #BTS #Creative #Advertising #Ruffles #Mexico #SocialChange #SocialImpact
BBD Perfect Storm | a B-Corporation
Advertising Services
The Brand and Cultural Transformation Company
About us
Technology has changed the world. And while this has been happening, consumers have been growing-up, learning from five decades of ‘modern marketing’. And they get it. They know what we do. They know how we do it. Today people spend much of their waking hours searching for and finding information and content; generating and sharing opinion, writing their own narratives, creating their own stories. And they have no intention of being dictated to by brands. Today business has access to more data and more processing power than at any other time in history. But at the same time, traditional marketing methods have far less influence over consumers than ever they had. So today is an explosively fragmented, rapidly changeable, big-data, always-on, always accessible, converging, real-time, omnichannel connected world in which consumers will no longer pay a premium for something they know to be made-up and unreal, and are in charge like never before. IT DEMANDS A NEW KIND OF APPROACH. AND A NEW KIND OF AGENCY.
- Website
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http://www.bbdperfectstorm.com
External link for BBD Perfect Storm | a B-Corporation
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Brand & Marketing Consultancy, Social Media Strategy and Management, Web Design and Development, Digital Engagement Strategy and Applications, Advertising, CRM Consultancy and Relationship Marketing, Loyalty Programme Development, and Data Strategy and Analytics
Locations
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Primary
5-23 Old Street
London, EC1V 9HL, GB
Employees at BBD Perfect Storm | a B-Corporation
Updates
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BBD Perfect Storm | a B-Corporation reposted this
📝 Mock Interview Days 📝 Last week, we visited four schools across London along with some of our dedicated volunteers to interview Year 12 students 🤝 Volunteers from BBD Perfect Storm | a B-Corporation, HSBC, ABN AMRO Bank N.V. and The Insolvency Service offered interview tips and feedback to hundreds of students to support them in their future job searches. We’d like to give a huge thank you to all our volunteers for their time, collaboration and advice to equip young people with the skills and confidence to succeed in their journey 📚 Angus Hamilton Nicholas Geelen Kelly Perry Joe Sullivan Anne Weist Jahanara Ullah Arif Karim Holly Reynolds Libby Houghton Isobel Dry Kelly Perry Johurul Islam Jonathon Griggs Laura Redman Lauren Ogilvie Karl Gilbert Nick Dutnall Tony Quinn Fernando Desouches Leah Coughlan Deni Paterson Hannah Hadzhalie Lily Clarke Lili Stebbings Gareth Pryce Felece J. Robyn Johnson Daniel Edwards Reema Kibreab
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BBD Perfect Storm | a B-Corporation reposted this
What's on adland's wishlist for the new culture secretary Lisa Nandy? "This is where the DCMS needs to understand the new digital space brands and businesses operate within, and deliver in partnership on issues such as staying culturally relevant and protecting creativity." - Laura Redman With insights from Jake Dubbins of the Conscious Advertising Network, Laura Redman of BBD Perfect Storm | a B-Corporation and Lisa Hayley-Jones of the Advertising Association Full story here 👉 https://lnkd.in/e8VnrYt8 Image credit: Lauren Hurley, No. 10 Downing Street
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BBD Perfect Storm | a B-Corporation reposted this
Mishcon de Reya's Marketing team has been recognised at the Alliance of Independent Agency awards, where it received Best Professional Services Campaign 2024 for the Law of Tomorrow campaign. Working in partnership with BBD Perfect Storm | a B-Corporation, the campaign “flew in the face of the generic legal marketing landscape and truly positioned Mishcon de Reya as the maverick trailblazers they are.” Well done to Elliot Moss, Frank Morris, Kim Lansdown, Quynhnhu N., Matthew Palmer and Patrycja Hill for their work on the campaign. Learn more about Law of Tomorrow: https://lnkd.in/ewDW_bfj
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Only 16.2% of people in the creative industries are from working-class backgrounds. In today’s Campaign UK article, our Chief Strategy Officer Tony Quinn and Junior Copywriter Leah Coughlan get into their experiences of social mobility and classism within the creative industries, and how even though time has passed and we recognise the need for #diversity, much more needs to be done to level the playing field. https://lnkd.in/ewUyR6ZA Making The Leap #DEI #Culture #Diversity #Representation #SocialMobility #Advertising #Marketing #CreativeAgency
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All that campaigning is finally over. So naturally, our Chief Strategy Officer, Tony Quinn, has already been discussing what a Labour landslide means for our industry and creativity with Marketing Beat. Take a read of the full thought piece via the link below. https://lnkd.in/eyb6R-CB #ThoughtLeadership #Marketing #Advertising #Election #Creativity #CreativeIndustry #Advertising
What does Labour's landslide mean for the marketing sector?
marketing-beat.co.uk
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The news of our new launch, CO/LABS is travelling fast. 🏃🏃♀️ People are really taking notice of our new social first division. Take a deep dive into the research in LBBonline - Little Black Book via the link below. https://lnkd.in/exzAPnuM #COLABS #Innovation #Digital #Advertising #Marketing #SocialFirst #Technology
Two Thirds of UK Business Leaders Say They Are Scared to Admit When They Don’t Understand Technology | LBBOnline
lbbonline.com
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About last night! We were named Agency of the Year at the Independent Agency Awards! We also won Best International Campaign with our PepsiCo Mexico Ruffles Break The Cycle campaign, and Best Professional Services with Law of Tomorrow for Mishcon de Reya LLP. A massive thank you to the judges, our passionate clients, and all the people who have supported Perfect Storm over the years. And a very special thank you to all the wonderful folk that make us who we are – without our people, we would never have reached this brilliant milestone. Alliance of Independent Agencies Elliot Moss, Frank Morris, Quynhnhu N. Matthew Palmer Adam Kennedy Hernán Tantardini Clara Contreras #Awards #IndependentAgency #Winners #MADFest #GotOurWings2024 #Advertising #CreativeAgency #Independent
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💥 Big news just dropped 💥 A new era is here as we launch our specialist social & digital innovation division, BBD Perfect Storm CO/LABS. Headed by newly appointed Laura Redman, CO/LABS will ensure brands aren’t left out of culture. As human behaviours and demands evolve faster than ever before, we’re helping brands confidently embrace digital culture, unlocking new opportunities for growth through distinctive, multi-channel campaigns that live in and beyond the feed. If you want to cut through the hype cycles and carve your own path with social-first creativity, get in touch with Laura at laura.redman@bbdperfectstorm.com https://lnkd.in/eaTrYvBd #colabs #trends #advertising #launch #newlaunch #news #viral #trending
BBD Perfect Storm hires managing partner to launch social and digital division
campaignlive.co.uk
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She’s our labrador-loving, mango-eating, creative powerhouse of a Senior Copywriter, Robyn Bowman, and she’s up for Next Gen Talent of the Year at the Creativepool awards. ✨ If you’ve had the pleasure of working with Robyn, you’ll know how very much she deserves to be recognised. Not only for her insightful creativity and out-of-the-box ideas, but her positive, inspiring nature that seeps into everything she does. Go on, give her a wee vote through the link below. You know you want to. https://lnkd.in/evYW533S #Awards #Creativepool #talent #Advertising #Creativity #Announce
Creativepool 2024 Annual
creativepool.com