22 Ventures is a multifaceted management, marketing and investment agency dedicated to identifying and amplifying opportunities in sport. We cultivate long-term relationships based on trust, delivery, and execution. We are open-minded, multicultural, global-oriented citizens constantly adapting to changes in society. Our backgrounds allow us to understand world trends and develop meaningful collaborations in sport. We want to change how brands connect, engage and interact with their consumers. We want to shape the next-level version of athlete management in a new digital world. We genuinely believe in the power of athletes. They have the ability to change culture and society. Values: Fairness, respect, delivery and execution. Mission: To create meaningful partnerships in sport. Contact: info@22-ventures.com
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London, GB
Madrid, ES
Paris, FR
Our team had a fantastic time at the UEFA EURO 2024 in Germany. These are the moments that make the beautiful game so special, uniting fans and communities from all over the World. Special thank you to UEFA for the incredible organisation, execution, and hospitality.
We are proud to announce that our partners APEX have joined the investor group at Venezia FC as the Club makes its triumphant return to Lega Serie A. We look forward to joining them there next season.
🚨 Exciting News! 🚨 We are thrilled to announce that APEX has joined the new investor group in Italian football club Venezia FC! This marks our first investment in football and a significant milestone for APEX as we continue to further develop our Growth and Private Equity vertical. Football continues to be one of the most popular sports globally, with millions of fans all around the world. Investments from private equity players in top-tier clubs have accelerated in recent years with mixed results. Our involvement with Venezia, which recently secured a promotion back to Serie A, underscores our commitment to investing in top-tier sports IP, emerging leagues and sports where we can leverage our industry resources and active investment approach to drive operational success and enhance commercial strategies and sustainable financial growth. We had the incredible opportunity to attend the last play-off game of the season, which secured Venezia's promotion to Serie A! We look forward to working closely with management and the club to grow its success on and off the pitch. 🤝 Stay tuned for more updates as we embark on this exciting journey together with Venezia FC! 🟠🟢⚫ #APEX #ArancioNeroVerde
Fantastic week in London celebrating the beautiful game and the magic of the UEFA Champions League final. #FedEx #Makelele #Wembley #UEFA #JayZ
A day at the office 22 Ventures, Enjoying the final UEFA Champions League with an Absolute Legend of the Entertainment #JayZ and a Real Madrid Galactics #Makelele. #Wembley
Proud moment for our company to see the release of Erling Haaland’s limited edition PRIME bottle. This exclusive bottle features Erling’s signature and is the perfect summer refreshment in strawberry lemonade flavor! We look forward to seeing more content, new products, and innovative strategies out soon by our friends PRIME. #ErlingHaaland #SignatureProduct #DrinkPrime
An especially exciting week for 22 Ventures as proud shareholders and partners of APEX. Congratulations to APEX on the second close of its €50 million Elite Performance Venture Fund. With new athletes like Marcelo Vieira, Cody Gakpo, Maro Itoje, Demi Vollering, Tom George, Vincent Milou, and Mark Cavendish joining as investors, APEX also welcomed its first institutional capital. 22 Ventures is proud to support APEX's commitment to empowering sporting excellence and enabling athletes to carve out their own financial legacies.
From the NFL to Global Football! Great fun working on the European version of Mars owned brand Snickers 'Rookie Mistake' campaign featuring one of the beautiful game’s most decorated players and Ballon d’Or winner, Luka Modric, and one of it’s most prominent stars of both present and future, Bukayo Saka. A special thank you to our friends at Octagon, The&Partnership, Elite Project Group, and Real Madrid C.F. for their collaborative efforts. #OwnGoal… Maybe You Just Need a Snickers 🍫 More to come!
Delighted to unveil an extraordinary partnership between Rafael Leão and PRIME marking Rafael's debut as Prime's inaugural ambassador in Italy. 22V traveled to Milan for the campaign shoot, in association with Polaris Sports.
Exciting times as 22 Ventures helped Xiaohongshu bring Kaká to Shanghai! Always a pleasure to work with legends in cultivating authentic fan relationships worldwide! ⚽🇨🇳 All in collaboration with our friends Football Champions Tour!
Great night in Paris celebrating the National Basketball Association (NBA) Global Games.
A real love story between football and basketball. Paris, the city of light that always attracts so many stars.Thanks Mark Tatum ✨🏀⚽️ National Basketball Association (NBA) Brooklyn Nets ⚔️ Cleveland Cavaliers 22 Ventures Authentic Brands Group