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Barbie has been empowering fans for 65 years. See new dolls that honor her legacy and impact on future generations.
Inspire kids to explore endless career opportunities, including pro athlete.
Spark magical adventures with toys inspired by the Netflix series.
Delight kids with Color Reveal, Cutie Reveal, and Barbie POP Reveal dolls.
Let us add the finishing touch to your gift, no minimum spend. It's easy, fun, and -best of all- free!
But you can still view a catalog of products and be directed to purchase at retail.