Social Media Content Creator

VIPSHOP (NYSE: VIPS) is an e-commerce platform established in 2008. It is a leading online discount retailer for brands in China that offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. In 2021, VIPSHOP reached a 117Billion RMB ($18.4Billion USD) of Net Revenue. Since its IPO on 2012 on NYSE, VIPSHOP has realized profitability for 39 consecutive quarters.

VIPSHOP has also been awarded “2022 Forbes China Best Employer of the Year”, “2022 Most Sustainable Employer”. It has also been included in the "Fortune China 500" and "China's Top 500 Private Enterprises" list for many times.

VIPSHOP has now expanded to Southeast Asia, with the aim to connect the world’s top brands to Southeast Asia consumers – Brands You Want, Price You Love.

Responsibilities:

• Design eye-catching visuals for social media posts, ads, banners, and other digital assets.
• Produce and edit short-form videos that highlight our products, promotions, and brand messaging.
• Write persuasive and engaging copy for social media posts, ads, and promotional materials.
• Contribute innovative ideas for social media campaigns and marketing initiatives to enhance brand awareness and drive customer engagement.
• Develop original content ideas and executing them across various platforms to maintain a consistent brand voice.
• Monitor social media trends and performance metrics to optimize content and campaigns for maximum impact.
• Work closely with the Marketing team to ensure all designs and content align with marketing objectives and brand guidelines.
• Stay current with the latest social media trends, adapting and generating innovative ideas to fulfil the objectives of various campaigns.

Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Communications or relevant field.
• No experience required (relevant internship experience or minimum 2 years of marketing or social media content creation experience will be a plus).
• Experience in using design and video editing softwares (e.g. Adobe Suite, Canva, Capcut, etc.).
• Self-starter with strong project management skills, able to work independently yet effectively in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to build rapport with multiple stakeholders and cross-functional teams.
• Detail-oriented in order to ensure timeliness and accuracy of all communications.
• Passion for e-commerce, beauty, fashion, and lifestyle, with a strong understanding of our target audience.
• Demonstrate a high degree of flexibility and be comfortable navigating ambiguity.
• Please include a link to your portfolio in your resume.