Senior Executive, Content Creator

Job Description:

• Responsible in supporting the increase of MFLG’s social media presence (fan growth and engagement rate) and improve MFLG’s marketing efforts through developing and implementing effective social media content strategies.
• This role will focus on producing engaging content that works on specific social media platforms, analysing the content and finding ways to optimise the content performance.

Content Creation, Development and Management:

• Work closely with the social media executive to create compelling, engaging, and relevant content for MFLG’s social media platforms. This includes creative storyboard and copywriting, ensuring that the call to action is clear. Content should be tailored to specific target audiences and includes organic and paid social media advertisement.
• In charge of video production, photo shoots and editing the creatives for social media purposes. This includes using editing programs like Adobe Creative Suite (Photoshop, Lightroom, Premier, After Effects etc.), Final Cut Pro, iMovie etc.
• Develop social media creatives and maintain an active social media content calendar.
• Collaborate with graphic designers and social media executive to produce high-quality multimedia content.

Content Optimisation:

• Support the Assistant Digital Marketing Manager to track, analyse, and report on ways to optimise MFLG’s content performance to improve engagement and fan growth.

Research and Trends:

• Conduct competitor analysis to stay informed of industry trends and best practices.
• Keeps up to date on social media content creation and format changes.
• Stay updated on content marketing trends and incorporate them into the social media strategy and content creation.

Campaign Management:

• Support the execution of social media campaigns, promotions and events through creating effective content.
• Collaborate with the marketing team to ensure social media activities are integrated with broader marketing efforts.

Brand Consistency and Development:

• Ensure all social media content aligns with the company’s brand voice and messaging.
• Maintain consistency in visuals and written content across all social media platforms.