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Articles by Vivek
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Not all product visions need to be similar to that of building a ‘metaverse’.
Not all product visions need to be similar to that of building a ‘metaverse’.
By Vivek Kumar
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Three articles that deserved more recognition in 2021
Three articles that deserved more recognition in 2021
By Vivek Kumar
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How do you know you have a product-market fit for your low-frequency product?
How do you know you have a product-market fit for your low-frequency product?
By Vivek Kumar
Contributions
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How do you understand and influence user behavior with research?
For validating the problem: For low-frequency products, I strongly advocate observing user behavior, followed by story narration, and then jumping right into experimentation for quant results. I have seen experiments reflect better indications of pain than surveys. My steer is to do lean experimentation on the problem bypassing the survey. For solution: Prototying should help.
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How do you understand and influence user behavior with research?
It is important to keep in mind how to research when you are considering low-frequency products or usage. Since its infrequent the following challenges occur: 1. It may not be easy to recruit users as only certain people may be going through this issue. E.g., buying a car or finding a new job. 2. Since the window of the behavior for low-frequency products is a short span, the pain may not be clearly articulated by the user. E.g., a person might just recall the spiky issues - in the case of furniture buying they may just recall the delayed delivery of furniture which may be a one-off issue as against something that all furniture users may face. 3. SInce the usage is infrequent, they may not even know some things are an issue.
Activity
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Meeting and hearing from my team keeps me going. Last week, we closed out H1 at Circles with a Town Hall, where our leaders shared openly about our…
Meeting and hearing from my team keeps me going. Last week, we closed out H1 at Circles with a Town Hall, where our leaders shared openly about our…
Liked by Vivek Kumar
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If the product is zero-touch, high scale, then being fully metrics-driven makes sense. Otherwise be largely qualitative, because numbers are useful…
If the product is zero-touch, high scale, then being fully metrics-driven makes sense. Otherwise be largely qualitative, because numbers are useful…
Liked by Vivek Kumar
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Looking forward to speaking at BW Festival of Fintech conference - 28 June 2024 Topic: Bridging Innovation and Investment Hope to share and learn…
Looking forward to speaking at BW Festival of Fintech conference - 28 June 2024 Topic: Bridging Innovation and Investment Hope to share and learn…
Liked by Vivek Kumar
Experience & Education
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Fresh off the last amazing session with Heily H. for PM Huddle #40, we have our next session for July lined up! This session will be the hot topic…
Fresh off the last amazing session with Heily H. for PM Huddle #40, we have our next session for July lined up! This session will be the hot topic…
Liked by Vivek Kumar
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The best place to test your French? Why, France of course. And the best place to get your visa on time? That would be Atlys. Oui?
The best place to test your French? Why, France of course. And the best place to get your visa on time? That would be Atlys. Oui?
Liked by Vivek Kumar
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It feels good to launch and bring our products to life, but it’s even better seeing the team soak up the sun, sand and sea while doing so. Recently,…
It feels good to launch and bring our products to life, but it’s even better seeing the team soak up the sun, sand and sea while doing so. Recently,…
Liked by Vivek Kumar
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The upcoming Guzman y Gomez IPO will further cement the status of modern day public markets as a Ponzi-esque wealth distribution mechanism for a…
The upcoming Guzman y Gomez IPO will further cement the status of modern day public markets as a Ponzi-esque wealth distribution mechanism for a…
Liked by Vivek Kumar
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We’re on a roll! Following the launch of 3 new product lines last week, Jetpac | Travel eSIM has also secured a strategic investment from KDDI…
We’re on a roll! Following the launch of 3 new product lines last week, Jetpac | Travel eSIM has also secured a strategic investment from KDDI…
Liked by Vivek Kumar
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Thanks for having me on the podcast Vasanth Raju. Product management in Southeast Asia is a super-interesting topic that we never have much forum to…
Thanks for having me on the podcast Vasanth Raju. Product management in Southeast Asia is a super-interesting topic that we never have much forum to…
Liked by Vivek Kumar
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If you are excited to build products for Gen Z in Japan and are proficient in Japanese, then read on. Looking for PMs, Sr PMs, designers who have…
If you are excited to build products for Gen Z in Japan and are proficient in Japanese, then read on. Looking for PMs, Sr PMs, designers who have…
Posted by Vivek Kumar
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WHAT IT WILL TAKE TO WIN An apt comparison for the current AI landscape is the primordial soup of late 90s e-commerce. Though tempting, it’s…
WHAT IT WILL TAKE TO WIN An apt comparison for the current AI landscape is the primordial soup of late 90s e-commerce. Though tempting, it’s…
Liked by Vivek Kumar
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Really excited to be at StateOfTheMap in Salt Lake City - OSMs annual mapping conference. Looking forward to reconnecting with old friends and make…
Really excited to be at StateOfTheMap in Salt Lake City - OSMs annual mapping conference. Looking forward to reconnecting with old friends and make…
Liked by Vivek Kumar
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