PRCA APAC

PRCA APAC

Public Relations and Communications Services

Singapore, Singapore 3,687 followers

Raising standards in PR and communications in Asia Pacific

About us

The PRCA was founded in 1969 and launched the PRCA Asia Pacific in 2021 which replaced the PRCA Southeast Asia, launched in 2018. The association’s aim is to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities. We represent more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry data, and global networking, and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).

Website
https://apac.prca.global/
Industry
Public Relations and Communications Services
Company size
2-10 employees
Headquarters
Singapore, Singapore
Type
Nonprofit
Founded
2018

Locations

Employees at PRCA APAC

Updates

  • PRCA APAC reposted this

    View organization page for PRecious Communications, graphic

    7,019 followers

    In celebration of World PR Day, Lars Voedisch, veteran of the industry unveils the 10 essential principles for building a rock-solid PR foundation that surpasses client expectations! 1. #Client-Centricity: Know Their Dreams & Goals. - Understand what your client wants to achieve, both for their business and themselves. 2. Embrace Your POV & Have a #Voice. - Don't be afraid to share your unique perspective, even if it's not always the final answer. 3. Be #Proactive & Results-Oriented. - Take initiative, challenge the norm, and deliver impactful solutions. 4. Quality & #Consistency: The Hallmarks of Success. - Always meet deadlines and deliver high-caliber work that consistently exceeds expectations. 5. Never Stop #Learning & Asking Questions. - Curiosity is key! Stay informed, ask questions, and continuously expand your knowledge. 6. Embrace #Accountability: Hold Yourself & Others to High Standards. - Take ownership of your work and hold your team and clients accountable for achieving goals. 7. #Collaboration is Key: Don't Be Afraid to Ask for Help. - We all need support sometimes. Leverage your network and seek guidance when needed. 8. #Respect: The Cornerstone of Strong Relationships. - Treat everyone, including yourself, with respect and value diverse perspectives. 9. #Resilience: Navigate Challenges & Be the Changemaker. - Life throws curveballs, but learn from them and be the agent for positive change. 10. #Learn from the Past & Move Forward. - Reflect on past experiences, but don't dwell on them. Learn, adapt, and keep moving forward. Join the conversation! Share your thoughts on what else makes a rock-solid PR foundation in the comments below. #WeBePRecious #WorldPRDay2024 #PublicRelations #Communications

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  • View organization page for PRCA APAC, graphic

    3,687 followers

    🚀 The Future of PR: 5 Trends to Watch! 🚀 In the ever-evolving world of Public Relations, staying ahead of the curve is essential. The latest insights from Dr. Karine Lohitnavy - Frick, MIDAS-PR highlight five key trends shaping the future of PR. Whether you're a seasoned PR professional or just starting your journey, this article offers valuable perspectives and actionable takeaways. 🔗 Read the full article here: https://ow.ly/aE6350SC0Rj

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  • PRCA APAC reposted this

    A new report delivers insights from 30 communications and PR leaders across Asia-Pacific, providing a compelling picture of the issues defining reputation management in the region. Produced by PRCA APAC, ‘Reputation: The APAC Perspectives Report 2024’ features viewpoints from in-house communications and PR agency leaders based in 14 Asia-Pacific cities, ensuring a welcome breadth of geographic diversity. In no particular order, here are five takeaways from the research: 🧩 Media fragmentation and trust issues are flagged by a number of the study's authors. The situation is worsened by social media algorithms that create echo chambers, spreading misinformation and intensifying societal polarisation. 💼 Several of the the report's contributors highlight how effective crisis and issues management starts by prioritising internal stakeholders. Employee engagement, accordingly, emerges as a critical means of navigating the VUCA era. 🤖 The rapid evolution of technology, particularly AI, alongside the intentional implementation of DEI practices, are identified as significant opportunities in terms of reputation management. While AI is seen as being to able to enhance productivity and creativity, DEI initiatives can drive positive societal change in Asia-Pacific. 🔍 All of the issues above also require a level of transparency and authenticity that has not always been prioritised in Asia-Pacific markets. This may sound obvious, but PRovoke Media's Crisis Review regularly reveals how authentic communication is too often overlooked, leading to ineffective reputation management and significant financial losses. ✅ While the scale of the 'ESG backlash' is not quite as significant as in Western markets, the report nevertheless advises a measure of caution amid the twin trends of greenwashing and green-hushing. Specifically, that means rising above superficial ESG efforts and genuinely committing to ethical behaviour. Organizations must align their actions with their stated values to build and maintain stakeholder trust — that this point is so clearly advocated suggests that it remains a challenge for many in the Asia-Pacific region. With thanks to the many contributors including: Kiri Sinclair, John Bailey, Darren Burns, Tara M., Carolyn Devanayagam, Ong Hock Chuan, Farah Jaafar, Margaret Key, Nitin Mantri, Lee Nugent, Joyce Peh, Angela Scaffidi Asia-Pacific Association of Communication Directors

    Study: Five Issues That Are Setting The Reputation Agenda In Asia-Pacific

    Study: Five Issues That Are Setting The Reputation Agenda In Asia-Pacific

    provokemedia.com

  • View organization page for PRCA APAC, graphic

    3,687 followers

    We are thrilled to highlight the publication of Rothman & Roman Group’s latest Employee Communication Trend Report 2024 – Responsibility and Sustainability at The Workplace. This report delves deep into the evolving landscape of employee communication with a strong focus on responsibility and sustainability. 📊 What’s Inside: - 34 remarkable companies featured. - 16 insightful interviews with top communication and HR leaders. - 18 compelling case studies from companies in Singapore, showcasing real-world examples of ESG practices, including fundraising programs, sustainability initiatives, and efforts towards digital inclusivity. This comprehensive report provides invaluable insights into how leading organisations are championing environmental, social, and governance (ESG) practices, setting new standards for workplace responsibility and sustainability. 🔗 Download the full report here: https://ow.ly/X4QQ50SyEpC

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