Last week, Dagens Media interviewed Anders Reje, Head of digital operations at PHD, part of Omnicom. Below is a bit of his interview. If you are a subscriber to DM, you can read the full article in the link. How Does Google's U-turn Affect Swedish Marketers and Advertisers? "Google's decision brings needed stability and predictability, allowing adaptation to changes and exploration of technologies like Privacy Sandbox without rushed costly adjustments. Marketers' efforts in developing first-party data and alternative IDs remain valuable even with third-party cookies. The future impact will depend on how many Chrome users opt out of third-party cookies, influencing the adoption rate of Privacy Sandbox." #Google #PrivacySandbox #DigitalMarketing #FirstPartyData
Omnicom Media Group Sweden
Reklamtjänster
Stockholm, Stockholm County 1 894 följare
Omnicom är ett holdingbolag med sju byråer under samma tak, Hearts, OMD, PHD, Annalect, Transact, TRKKN och Drum
Om oss
Omnicom är Sveriges och världens ledande byrånätverk (Recma 2023) som verkar på ett globalt plan för att hjälpa tusentals kunder med tillväxt genom marknadsföring. Med 250 medarbetare i Sverige och 21 000 anställda globalt har Omnicom talang, expertis och inflytande för att leverera starka resultat och låta siffrorna tala till kunderna. Omnicom består av de sju prisbelönta byråerna - Hearts & Science, OMD, PHD, Resolution, Annalect, Transact och Drum - alla med sin egen inriktning och expertis inom marknadsföringslandskapet
- Webbplats
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https://www.mynewsdesk.com/se/omnicom-media-group-sweden
Extern länk för Omnicom Media Group Sweden
- Bransch
- Reklamtjänster
- Företagsstorlek
- 201–500 anställda
- Huvudkontor
- Stockholm, Stockholm County
- Typ
- Privatägt företag
- Specialistområden
- SEO, SEM, Social Media Advertising, Digital Marketing, Communication Strategy, Growth Strategy och Programmatic
Adresser
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Primär
Katarinavägen 9
våning 7
Stockholm, Stockholm County 100 61, SE
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Nils Ericsonsplatsen 3
Gothenburg, Västra Götaland County 41103, SE
Anställda på Omnicom Media Group Sweden
Uppdateringar
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📢 Google says it won’t be ‘deprecating third-party cookies’ in Chrome. On Monday, #Google introduced a new strategy for user-controlled cookie preferences, similar to Apple's App Tracking Transparency. Despite keeping third-party cookies in #Chrome, Google advises advertisers to decrease their dependence on them and emphasizes the importance of solutions like Privacy Sandbox APIs. While other browsers have eliminated third-party cookies, Google encourages partners to embrace privacy innovations, leverage AI tools, and fortify relationships using first-party data. "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time," Anthony Chavez, vice president of the Google-backed Privacy Sandbox initiative, said in a blog post. #Trkkn #Annalect #CookiesAintDead #cookieless
Cookies aren't gone...and neither is your investment in privacy efforts 🚨! Yesterday, Google unveiled a new strategy that lets users control their cookie preferences, similar to Apple's App Tracking Transparency. While third-party cookies will remain in Google Chrome, it's crucial for advertisers to reduce their reliance on them. Solutions like the Privacy Sandbox APIs are and will continue to be pivotal for today’s marketers. Other browsers already phased out third-party cookies, and while Google is still hesitant of doing so, Google maintains a consistent approach with its partners: embrace the latest privacy-preserving innovations, leverage AI-powered tools that evolve with consumer behavior and technology changes, and strengthen customer relationships using first-party data. This new approach might be surprising and could frustrate those who have invested heavily in privacy efforts. However, this option offers more flexibility and serves as an alternative to developing first-party data infrastructure. This allows businesses to tailor their data strategies to their needs. At TRKKN, we're here to support and guide you with the expertise and tools needed for success in this evolving landscape. Regardless of the strategy you choose! https://lnkd.in/gyhmy4-s Stay tuned as we navigate these updates together! #ThirdPartyCookies #PrivacySandbox #FirstPartyData #DataPrivacy #DigitalMarketing #DigitalAdvertising #Privacy #DataProtection #GoogleChrome #AdTech #DataStrategy #CustomerEngagement #PrivacyFirst #DataOwnership
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An impactful campaign for #MercedesBenzSweden developed by OMD Sweden and GraffitiSthlm AB Stockholm and Nordic Murals AB all around Stockholm! It is worth seeing! ⚡⚡⚡
OMD Sweden på LinkedIn: ⚡Ännu en episk konstinstallation som hyllar den pånyttfödda ikonen…
se.linkedin.com
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Major tournaments attract large audiences. This year is packed with significant events, including the upcoming 2024 Paris Olympic and Paralympic Games, and the recently concluded UEFA Euro 2024 and Copa America tournaments. The Euros alone are estimated to have added around GBP 3 billion to the UK economy.
July
Omnicom Media Group Sweden på LinkedIn
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To highlight Stena Line's convenient journeys from Gothenburg to Kiel and Fredrikshamn, our team developed a campaign using the beloved symbol of Gothenburg: a tram, branded as the "Stena Line" 🚋
Med vår kund Stena Line tar du dig smidigt och enkelt från Göteborg till Kiel och Fredrikshamn. Hur kan vi påminna göteborgarna om denna snabba resväg? Med en ikonisk del av Göteborgs själ, såklart. Vi folierade en hel spårvagn och gav den namnet "Stena Linjen". Göteborgs snabbaste linje till Europa.
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Yesterday, Omnicom Worldwide reported a 5.2% growth for the second quarter. The secret? #OMNI + #Flywheel. Omnicom Worldwide CEO John Wren emphasized the importance of recent media account wins, crediting their success to major investments in AI and data. He highlighted Omnicom's multi-year investment in their AI-powered operating system, OMNI, and the acquisition of proprietary transactional data from Flywheel Digital, which have distinguished Omnicom from other major agency media offerings. Read the full article in the link below. https://bit.ly/3ya5Zwc
Wren Shares Omnicom Secret Media Sauce: OMNI + Flywheel
mediapost.com
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Amazon plans to launch a discount store to compete with Temu and Shein. Check out Peter V.S. Bond's video on this exciting development. Peter is a Strategic Partnership Acceleration expert at Flywheel, part of Omnicom Group, and offers valuable insights on the topic. #Amazon #Shein #Temu #eCommerce #Flywheel
Amazon plans to launch a new discount storefront, mirroring Temu's fully managed service model employing similar strategies to avoid tariffs. According to Amazon, Chinese sellers will need to ship their products to Amazon's warehouses in China, and from there, Amazon will deliver to customers within 9-11 days. Tune in as Peter V.S. Bond explores the operational details of Amazon's new discount storefront, its impact on current sellers, and the potential for long-term adoption ⤵️ #Amazon #Shein #Temu #Discount #eCommerce
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Toys "R" Us has ignited a debate by releasing an ad created with OpenAI's new video generation tool, Sora. While some viewers appreciated it, others felt it looked fake. Regardless of who is correct, the key point is that the evolution and use of new technologies is a continuous process. The results will only improve if we adopt and refine these technologies, so let's keep working on them. #AI #Sora #ToysRUS #process
Denna vecka blickar vi spaningarna mot AI-genererad kreativ i reklam 💡
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Congratulations to PHD on the new assignment! What a brilliant way to kick off the summer! We're excited to work with such a wonderful brand! Nice to have you on board, Elite Hotels of Sweden AB!!
Welcome to PHD, Elite Hotels of Sweden AB! ✨ "Right from the start, we saw PHD as an outstanding partner. The team understands our challenges and sees opportunities to improve the efficiency of our communication. PHD's extensive expertise and innovative approach will be crucial in helping Elite Hotels improve media presence and strengthen brand communication," says Lyndon Wells, Head of Growth and Media at Elite Hotels. "We are very proud and happy to be part of Elite Hotels' ambitious journey ahead. They have a progressive and passionate team in place, and together, we will make a difference," says Daniel Källberg, CEO of PHD Sweden. Read the full article on Dagens Media
Elite Hotels till PHD – därför vann byrån uppdraget
dagensmedia.se
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Congratulations to our team for the nominations for #ÅretsMedierådgivare at the #StockholmMediaAward! It's fantastic to see so many of us being recognized! 👑👑👑👑 Malin Hallgren from #PHDSweden, Gabrielle Mehrens and Erik Nordquist from OMD Sweden and Samuel Blom from #Hearts&ScienceSweden
TIME:FOR:NOMINEES Efter en tuff omröstning presenterar vi här de nominerade i Årets Medierådgivare i StockholmMediaAward! Ida Hilford Brander, dentsu X Daniel Nellhard, Captivate AB Emelie Wellerup, Publicis Media Groupe Malin Hallgren, PHD Jessica Bergström, Bizkit Havas Victor Lundberg, IPG Mediabrands Gabrielle Mehrens, OMD Sweden Erik Nordquist, OMD Sweden Samuel Blom, Hearts & Science Amie Forsberg, UM Nordic Sweden / IPG Mediabrands Sweden Vinnaren koras under StockholmMediaWeek by Night den 19 september 🏆 #ÅretsMedierådgivare #StockholmMediaAward #StockholmMediaWeek