Matsmart Scandinavia AB

🎅🌼 Julimust 🌼🎅 We’ve teamed up with our friends at Spendrups Bryggeri AB to save leftover Christmas soda, known as julmust in Swedish. Here’s why this is awesome: 1. No soda goes to waste. We ensure every drop is enjoyed and put to good use. 2. It’s a perfect excuse for all Christmas soda lovers out there to sip their favourite drink all summer long. So hey, join us in breaking free from seasonal norms by stocking up on some Christmas soda (link here: tiny.cc/e556zz). And while you’re at it, share your top ideas in the comments for refreshing Christmas soda drink recipes with us. Who knows? We might just spark the trendiest summer drink craze with Christmas soda cocktails. How awesome would that be?🍹 Ps. Julimust = Swedish for July Christmas soda, though the witty wordplay unfortunately is lost in translation.

Tillsammans med Matsmart Scandinavia AB lanserar vi nu tävlingen Sveriges äldsta krydda, som uppmanar folk att skicka in bilder på den äldsta kryddburken de kan hitta hemma. Detta är ett av flera kommande initiativ vi gör för att ändra folks uppfattning om bäst före-datum och för att minska matsvinnet. Titta, lukta och smaka!🧂 Hanna Thofelt Lindström Isabelle Bjerlestam Anna Holmqvist TV4 https://lnkd.in/dbv4uSrx

Spicy alert! Our ‘Sweden’s Oldest Spice’ competition (and Anna) is featured on TV4 news today🌶🧂📺 What’s the buzz? We’re on the hunt for Sweden’s oldest spice to help reduce food waste. And we’ll cook with the winning spice🧑🍳 Why does this matter? Tons of food is wasted just because it passed its best-before date, which is unnecessary. Food often lasts long after this date; the label only guarantees quality, not safety. With this competition, we want to encourage people to use their senses—look, smell, and taste—to avoid waste. This way, we can save both food and money (our favorite things to save)! Join the competition: 1. Check your spice rack for old spices. 2. Snap a pic of the best-before date. 3. Email it to krydda@matsmart.se and tell us where in Sweden you found it. You could win 1000 SEK to shop with us and see your spice used in a special dish🍜 More details are on our site! Happy spice hunting, folks! P.S. We’re also looking for Finland’s and Denmark’s oldest spices. Same rules apply: mauste@matsmart.fi for Finnish spices and krydderi@motatos.dk for Danish spices.

Ever wondered what happens when someone from Skåne, Sweden (aka Kimberly Navarro) plans an after-work event? You guessed it – 'bulle med bulle', a poppy seed bun with a chocolate ball inside, is on the menu. An authentic Skånsk treat!

Curious about what our Regional Director for DACH, Dominique Ertl, has been up to lately (besides saving food, of course)? She’s been busy sharing her ideas in Tagesspiegel Background and FOCUS online on how Germany can tackle its massive food waste problem🍜🥬🥫 Spoiler alert: her ideas can be adopted by any country! Dominique's top recommendations? Germany should be at the forefront, setting legally binding food waste reduction targets to cut its food waste by 2030 in line with the EU Commission’s recommendations. Additionally, regular supermarkets should nudge customers to choose products nearing their expiration dates first, then complement those saved goodies with their usual picks. To make this happen, supermarkets need to elevate the status of these near-expiry items, using effective attention-grabbing techniques in stores and promoting them better than ordinary stock🙌 Read all of Dominique's advice in her opinion piece in Tagesspiegel and Fokus (in German, but no worries—AI translations are here to save the day). Links in the comments!

Why are RetailNews and Food Supply reporting that our Danish site had an 8000% increase? Turns out Danes have taken the Defence Minister’s advice to heart and are stocking up their pantries🥫🥫 Here’s the deal: One and a half weeks ago, the Danish Defense Minister Troels Lund Poulsen advised the public, in collaboration with Beredskabsstyrelsen, to ensure they can sustain themselves for three days during crises by keeping essential supplies at home—food, water, and medicine. Since then, our organic traffic from those who searched for 'dåsemad' (Danish for canned food) or similar terms on Google has increased by 8150%. To quote our E-commerce Manager, Luise Mikkelsen, prepping food is literally flying off our digital shelves, with a sales increase of 138%. Most notably, soup sales have gone up by nearly 600%, and we've also seen big jumps in sales of beans, canned tomatoes, and water💦 Read the full story through the links in the comments.

Step into a heartwarming strawberry fairy tale, perfectly timed with midsummer just around the corner🍓🍓 Recently, 19 tonnes of strawberries were at risk of being wasted because they were transported at 8°C instead of the ideal 4°C. Nuts! But fear not—Rscued, the fruit-saving company that turns at-risk fruit into delicious juice, sprung into action. With their speedy approach, they whipped up a brand-new delight in just 9 days—Strawberry Lemonade (yes we know, sounds almost too yummy to be true)! But that’s not all. Rscued needed a hand getting this yummy lemonade to our customers because, as they say, no strawberries are truly saved until they're enjoyed. So they called us, Granngården AB, and Strawberry (how fitting), and asked for our help. Of course, we said YES! Missing out on saving strawberries isn't our cup of tea. Make sure to watch for it on our site, at Granngården AB's stores, and Strawberry's breakfast buffets in just three weeks. Don't worry, we understand there's a lot to remember—we'll make sure you know when it's ready because no one should miss a berry good rescue! With this berry-licious tale: cheers to teamwork that saves food and HAPPY midsummer, folks🌼🍓🌼

Milestone alert! We are thrilled and proud to unveil our first-ever combined annual and sustainability report—or impact report, as we like to call it. Not only is the report itself a milestone, but it also contains a significant achievement: in 2023, our revenue surpassed the magical one billion Swedish kronor (!!) mark💥 But that's not all. Last year, we also recirculated over 21,000 tons of food and consumer products, saving more than 19,000 tons of CO2e from being needlessly emitted. None of this would be possible without our 192 colleagues, 780 FMCG suppliers, 149 warehouse robots, and 750,000 customers, who enable us to save food every single day. Hats off to everyone! Check the comments for the link to our press release, where you can find the full impact report, as well as the link to Breakit’s article, which includes an interview (in Swedish) with our CEO, Peter Beckius🙌

Copenhagers, this one's for you! We've just opened a pop-up store right in the heart of Copenhagen's main shopping street, Strøget, packed with saved food and snacks. You'll find treats like delicious Påskeskum (Easter foam candy) from Carletti A/S and fruit bars from Castus A/S. Perfect for recharging after a long day of shopping! Make sure you swing by our colorful and vibrant pop-up if you're in Copenhagen🌈✨ We're open until June 8th. More info can be found in our press release (link in the comments). Last but definitely not least: a big shout-out to our multi-talented Marketing Operations Manager Anne Holmstrøm, who made our pop-up dream a reality with the support of the amazing Nordic team: Lisa Vasquez Johansson, Iina Lehto, Michelle Petersen, Nicklas Rubin, Staffan Larsson 💜

Does this look like a dreamy snacks cabinet to you? Would you appreciate one of these in your office? Our former Nordic Director Josefin Eslander (Fridstrand) came back from maternity leave hitting the ground running. In her new role as New Business Director she has opened up the shop for the B2B segment with a subscription service to businesses that want to offer their employees better snacks. Now that’s being action oriented. Want to know more? Check the links in the comments <3 #adifferentkindoffoodstore