LYKO

We invited our suppliers to our hometown, Vansbro, to share our plans on how we can work together to create the best customer experience! All guests were also given a tour of our highly automated warehouse, where we demonstrated how we operate Europe's best beauty logistics center and how we next year will take it to the next level! 🚀 🙏 Thank you to everyone who attended! We truly appreciate your enthusiasm and support!

Welcome to Your Beauty Playground! 💫

Celebrating Wellness weeks at Lyko! 🌟 Yesterday, we held our final 5k LykoRun event across Europe, wrapping up an entire month of wellness weeks. Together with our partner Sprintcrowd, we managed to host a generous program that challenged each other across northern Europe with various activities. 🌍💪 Here are some amazing stats from our Wellness Weeks: 🏋️♀️ 4,493 workout sessions amounting to 261,289 minutes of training – wow! 🏃♂️ 19,735 KM covered, which equals 33 times back and forth from Vansbro to Stockholm. 🌳 522 trees planted and 13,050 Kg of plastic was cleaned up with Sprintcrowd. Huge! As one Lyko employee expressed: "I really want to give a shoutout to Wellness Weeks as a brilliant example of how we can strengthen and build internal relationships that will benefit us in the business moving forward. Wellness Weeks have given us the chance to connect and meet." During these weeks, we explored everything in the wellness category: 💡 A lecture on sexual wellness – being one of the most viewed sessions. 🕺 Movement activities such as line dance, indoor running, CrossFit, a fire drill, and many individual workouts. 🗣️ Lectures on how to connect with others and stay strong and healthy with physical work. 🍒 And as the cherry on top, "The Health Enigma" by Anders Wallensten. Additionally, RLVNT Distribution showcased their innovative wellness products, we enjoyed superfoods fika bites from naima, and Caroline Erfass held an amazing mindfulness session in the Stockholm office🧘♀️ A big thank you to everyone who participated and helped make these weeks a success! Together, we are building a healthier and happier workplace❤️

🎡 In true beauty playground spirit, our team had the pleasure of hosting an exclusive after-work masterclass with our esteemed makeup partner Fanny Lagerwall, Face by F! 💄✨ Our Stockholm office was buzzing with excitement as Fanny shared her expert tips, tricks, and industry insights. From perfecting an eyeshadow to mastering the art of contouring, there was something for everyone to learn and love! 💅

Today we released the interim report for the first quarter of 2024, diving deep into the details! 👇 The Nordics have reached a new level! 🚀 In total growth, we sum up to 21.2 percent, amounting to a substantial 824 million in net revenue. 1️⃣ For the first time, the quarterly report was released in English, allowing us to reach a broader audience and provide comprehensive insights into our performance. https://lnkd.in/dk9TsDqm?

Run, don’t walk! Milk Makeup – now at Lyko!

Lyko Group AB today published our Annual and Sustainability Report for 2023. CEO Rickard Lyko comments; The company is getting stronger and stronger every year! When I summarize the year, we have significantly strengthened our position in the Nordic market and gained market share. Customers continue to prioritize their beauty purchases, despite challenges in the external environment, while we continue to attract new customers who like what we do and who return to us. 💜 Read it here (in Swedish) https://lnkd.in/dvnvb49Y?

Celebrating Women's Health & Empowerment! 💓 This past Friday, we turned up the heat in our Stockholm office as we held an after-work event in honor of International Women's Day🔥 From candid conversations and Q&A, to exploring the nuances of sexual wellbeing - it was an evening of empowerment and many laughs💫 Thanks to everyone who joined us in celebrating the strength and vibrancy of women everywhere, with a special thanks to our sexpert Sara Malmström💜

Lyko launches Lyko AI in our app As of today, our AI assistant is here to guide all Lyko's App users through our beauty universe of more than 72 000 products. The user starts a conversation with the Ai assistant and receives personalized recommendations regarding products and routines based on their needs and preferences. Lyko Ai asks follow-up questions to calibrate the recommendation, which is then generated based on data from Lyko's entire product range, Lyko Magazine and GPT-4 from Open Ai. Lyko Ai has been trained to communicate like our popular customer service colleagues and can utilize the customer's purchase history as well as add products to the cart. "This is the biggest transformation since we established the company in 2008. A customer in need of shampoo often struggles to choose one from an online range of over 2 000 types of shampoo – and a visit to lyko.com is unlikely to result in a purchase. Unlike in stores, where staff can guide the customer based on needs and preferences, which often leads to a purchase. Online, the search functions are limited and it is difficult to filter all products. Lyko Ai will change the way users interact with our online platform and our product range. This will hopefully lead to customers finding new and exciting products and categories. A pro tip is to talk to Lyko Ai instead of writing" says Rickard Lyko, CEO and founder of Lyko. This is the first version of Lyko Ai and just the beginning. Users can provide feedback on the recommendations they receive, which will be used to refine the technology and add even more information to the Ai tool in the future.

🎉Celebrating a Decade at Lyko! A couple of days ago we had the pleasure to celebrate all our 10-year-olds at Lyko. Ten years at Lyko, how cool is that?!🩷 Their unwavering commitment has surely been instrumental in our success, and it continues to be. Each of these individuals has played an important role in our journey, contributing their skills, expertise, and passion to building Lyko into what it is today🚀 During our celebration, we took the time to reflect on the memories shared, milestones achieved, and of course prep for their flag that will be up in the warehouse from now on😎