Cascais, Lisboa, Portugal
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Artigos de Dmitry
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The Convergence of Predictive AI and Human Insight in Market Research
The Convergence of Predictive AI and Human Insight in Market Research
De Dmitry Gaiduk
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A Journey Through Technological Transformation: How To Seize Opportunities in the Fast-Evolving Insights Industry
A Journey Through Technological Transformation: How To Seize Opportunities in the Fast-Evolving Insights Industry
De Dmitry Gaiduk
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EU AI Act: Paving the Way or Putting Up Roadblocks?
EU AI Act: Paving the Way or Putting Up Roadblocks?
De Dmitry Gaiduk
Contribuições
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What are the top online survey platforms for conducting market research?
Sometimes, measuring consumers’ nonconscious reactions can add valuable insights to your survey results. Observing behaviors and measuring attention, eye tracking, facial expressions, or implicit perception can provide a fuller picture in media, product/concept, brand, or UX research. CoolTool by RIWI is an example of a robust survey platform that makes it easy to test images, videos, and digital products as part of your survey. This neuromarketing capability, also known as system1 or implicit research, helps gather comprehensive data without complicating the process, making it a useful tool for holistic, deeper insights.
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How can you measure consumer attention and engagement with eye-tracking technology?
Instead of diving straight into the technology, let’s first understand what eye-tracking accomplishes: it measures where people look. This simple principle is executed through a variety of technologies, each with its unique applications and advantages. Here’s a breakdown: 1. Predictive AI Models: Ideal for initial concept evaluations. 2. User Device Webcams: Accessible for scalable online research, including ad and UX testing. 3. Dedicated Hardware: Offers high precision and frequency for in-depth research insights. 4. Wearable Eye Tracking: Captures real-world consumer experiences. 5. VR/AR Integration: Measures attention in immersive environments. 6. Integrated Sensors: Enhances safety in applications like car systems, etc.
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How is artificial intelligence disrupting market research?
Let’s remember the key function of market research - supporting marketing and business decisions. AI is turning the dream into reality. In numerous instances, though not universally yet, market research functions are being integrated into tools and platforms, often becoming an invisible yet crucial element. This integration will significantly impact marketing strategies and data-driven decision-making.
Atividades
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9 low-hanging fruits for generative AI videos👇 I've tested Runway's Gen-3, Luma's Dream Machine, and Kuaishou's Kling (yes, it's available and…
9 low-hanging fruits for generative AI videos👇 I've tested Runway's Gen-3, Luma's Dream Machine, and Kuaishou's Kling (yes, it's available and…
Dmitry Gaiduk gostou
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What does the assassination attempt on Donald Trump tell us about the political atmosphere in the US? Will the event trigger deeper #polarization or…
What does the assassination attempt on Donald Trump tell us about the political atmosphere in the US? Will the event trigger deeper #polarization or…
Dmitry Gaiduk gostou
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Why are we so passionate about #samplequality? 🔍 At RIWI, we've spent 15 years perfecting our research technologies to enable researchers to reach…
Why are we so passionate about #samplequality? 🔍 At RIWI, we've spent 15 years perfecting our research technologies to enable researchers to reach…
Dmitry Gaiduk gostou
Experiência e formação acadêmica
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RIWI
Ver experiência completa de Dmitry
Veja o cargo, tempo na empresa e muito mais dessa pessoa.
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Publicações
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Research-Live
http://www.research-live.com/news/technology/cooltool-unveils-expedia-for-mr-offering/4008444.article
Idiomas
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English
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Russian
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Ukrainian
Nível nativo ou bilíngue
Organizações
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CASRO
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ESOMAR
Corporate member
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Recomendações recebidas
1 pessoa recomendou Dmitry
Cadastre-se agora para visualizarMais atividade de Dmitry
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Grey. Very old. Maybe Wise. Hopefully rich. Enjoying the finer things in life? Definitely past it. How I’d have imagined being 60. When I was 20.…
Grey. Very old. Maybe Wise. Hopefully rich. Enjoying the finer things in life? Definitely past it. How I’d have imagined being 60. When I was 20.…
Dmitry Gaiduk gostou
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It would be very interesting too, to compare international views with those recorded on the US….while the findings would not be pertinent to the…
It would be very interesting too, to compare international views with those recorded on the US….while the findings would not be pertinent to the…
Dmitry Gaiduk gostou
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Is your marketing strategy truly resonating with your audience? If your content isn't performing as expected, the issue might not lie with your…
Is your marketing strategy truly resonating with your audience? If your content isn't performing as expected, the issue might not lie with your…
Dmitry Gaiduk gostou
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Had an amazing time at the #ESOMAR The Art & Science of Innovation conference in Chicago last week! The content shared by my client-side colleagues…
Had an amazing time at the #ESOMAR The Art & Science of Innovation conference in Chicago last week! The content shared by my client-side colleagues…
Dmitry Gaiduk gostou
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Have "double-haters" in the U.S. been swayed since the June 27th U.S. #electoral debate? Are voters less satisfied than they were heading into the…
Have "double-haters" in the U.S. been swayed since the June 27th U.S. #electoral debate? Are voters less satisfied than they were heading into the…
Dmitry Gaiduk gostou
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I am happy to share that I will join Surgical Science after summer as the new CEO. Surgical Science is at the forefront of medical simulation with a…
I am happy to share that I will join Surgical Science after summer as the new CEO. Surgical Science is at the forefront of medical simulation with a…
Dmitry Gaiduk gostou
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RIWI in partnership with David Woo have been tracking the #FrenchElections and our survey results show that for citizens likely to vote, the…
RIWI in partnership with David Woo have been tracking the #FrenchElections and our survey results show that for citizens likely to vote, the…
Dmitry Gaiduk gostou
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Amsterdam was sunny and warm (yes, really! ☀️🔥), while #IIEXEurope was as cool and thought-provoking as ever. The best forward-thinking crowd, a…
Amsterdam was sunny and warm (yes, really! ☀️🔥), while #IIEXEurope was as cool and thought-provoking as ever. The best forward-thinking crowd, a…
Compartilhado por Dmitry Gaiduk
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No wonder respondents don't want to complete surveys any more! I was on the phone this morning with Optum and then with Ticketmaster -- I decided to…
No wonder respondents don't want to complete surveys any more! I was on the phone this morning with Optum and then with Ticketmaster -- I decided to…
Dmitry Gaiduk gostou
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👉 Hecho incontrovertible: Los medios de comunicación ofrecen una imagen incompleta de la violencia, tanto criminal como política, dejando…
👉 Hecho incontrovertible: Los medios de comunicación ofrecen una imagen incompleta de la violencia, tanto criminal como política, dejando…
Dmitry Gaiduk gostou
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“Market research is stuck in its ways and slow to change.” Here are six things you couldn’t do 2 years ago. 1. Create a draft survey using just a…
“Market research is stuck in its ways and slow to change.” Here are six things you couldn’t do 2 years ago. 1. Create a draft survey using just a…
Dmitry Gaiduk gostou
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Hey everyone! Super excited to share that I’ll be at the IIeX EU 2024 conference this Tuesday and Wednesday (June 25-26)! 🎉 This event has always…
Hey everyone! Super excited to share that I’ll be at the IIeX EU 2024 conference this Tuesday and Wednesday (June 25-26)! 🎉 This event has always…
Compartilhado por Dmitry Gaiduk
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That time when your co-founder Hugo Alves had to do user research under pressure (without Synthetic Users) and took a film crew with him 🫣.
That time when your co-founder Hugo Alves had to do user research under pressure (without Synthetic Users) and took a film crew with him 🫣.
Dmitry Gaiduk gostou
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