O que você faz se o seu copywriting em campanhas de e-mail marketing não está gerando resultados?

If my copywriting in email marketing campaigns isn't getting the results I want, there are a few things I can do. First, I'd analyze the data to see where things might be going wrong. Maybe the subject lines aren't grabbing attention, or the content isn't engaging enough. Once I figure out the problem areas, I can start testing different approaches to see what works better. This might mean trying out new subject lines, changing up the content, or adjusting the timing of the emails. I'd also pay attention to feedback from subscribers and use that to make improvements. Ultimately, the key is to keep experimenting and refining my approach until I start seeing the results I want.

One thing that's helpful is to ensure your tone and content truly resonates with the intended target audience. Using data and analytics, segment who it IS working for and identify the commonality, then adjust as needed for additional targets. Research also helps; informal focus groups offer insights and allow you to dig deeper into messaging, creative and other elements.

Most times, I try A/B testing of emails. This helps me understand the pulse of the audience and what makes them read through. Over the years, understanding the nuances of the needs, wants and desires of the audience has also helped me craft a better copy that'll not just improve conversion rates but also contribute to brand love. For better open rates: Add a little shock value and don't forget emojis. For better CTR: Try adding anecdotes keep the body as conversational as possible and break it into paragraphs. If you can, try designing the emailers. Text + Visual works better.

When your email marketing campaign isn't working - dig into the data. Much like you would inspect your peanuts for quality before scoffing them down. But don't waste too much time on analysis - your gut feeling beats any data! If open rates are low, it could well be down to the weather, astrological alignments, or simply a bad peanut harvest. If click-through rates are down, it's their fault for not understanding your copy. Don't change a thing - be confident your campaign was as smooth as smooth peanut butter!

In my expert opinion, if @linkedin wants expert opinions, it should use itself to post a job opportunity and/or message freelancers for their rates. There are plenty of professionals #opentowork right now. Just not for free. Perhaps LI could use this to identify pain points in the process, and improve the platform for employers and jobseekers alike.

If your email Copywriting isn't generating the result you want. Then, accept the fact that you're totally doing something wrong. And what are the things you're doing wrong... - You don't provide any value in your email - You sell everytime - You send email once in 30 days or once in a week. - You don't talk to audience...you only talk about yourself. Here's what you can do to make it work. - Research on what your audience wants, thier pain, fear, and frustration - Use the result to craft valuable emails that talks directly to your audience - Consistently send this valuable emails to them 3 - 4 days in week(it'll put you on thier mind) - Tie your offer as a solution to thier problem in your email - And watch your bank smiling

It's so important to talk about the problems, hopes, and wants of your audience in your email copy. To understand them better, you need to research deeply. You can use: -Google to search for information. -Discussion forums where people talk about related topics. -Reddit to see what people are saying in relevant threads. -YouTube comments to get insights from viewers' reactions. -Amazon reviews to see what customers like and dislike about similar products.

You could consider talking to your target market about what type of content they would like to recieve and engage with. By having conversations you will get some great qualitative data.

Pour comprendre son audience, rien de mieux que la recherche, mais pas n'importe comment. Il faut chercher un maximum de verbatim pour comprendre comment elle s'exprime et ce qui la touche réellement. Il faut profondément comprendre sa psychologie et se mettre à sa place. Pour ça, la recherche en ligne peut donner de bons résultats, mais les interviews sont sans doute la meilleure approche.

The subject line is the first thing recipients see, so it's crucial to make it compelling and engaging. Experiment with different approaches, such as personalization, urgency, or curiosity, to increase open rates.

I agree that the headline is vital. It doesn't have to be clever but it does have to be irresistible. Try this exercise. Go through your spam folder and see if there are any e-mails you are curious about or feel drawn to open. What is it about the headline that piqued your curiosity? Make a collection of these headlines which elicit a strong response to and try to replicate next time you create a campaign.

Your headline is literally the most important piece of real estate in any kind of email campaign, or even in social media posts. If you can’t immediately pique their curiosity, then the rest of the content that you’ve spent time creating won’t ever be read. It is important to use different tools, such as headline analyzer in order to ensure that your subject lines are always effective and attractive for your readers.

As mentioned above A/B testing is one of the best tools for the job. If ever at a crossroads, try both and see the response rate. It may still be subjective to some extent but the generated results are yet applicable and countable for your future decision making. There is nothing more frustrating to me than seeing an intriguing and benefit-promising title and then spending 10 minutes reading up, checking all the links and receiving zero value for my wasted time afterwards. “How to double handling rate at your warehouse” can turn into “get an expensive system or hire more people”. The audacity of the author thinking that I do not understand the simple way out is up in the cloud. People do not want to be taken for fools they want your help.

Instead of simply listing features, highlight the benefits of your product or service. Explain how it solves a problem or improves the recipient's life and emphasize what sets it apart from competitors.

L'objet de l'email est la première chose que vos destinataires voient. C'est votre chance de les inciter à ouvrir votre message ou de le reléguer directement dans les spams. Il est donc essentiel de le soigner et de le rendre percutant. Alors que les rédacteurs et marketeurs ne lésinent plus sur les moyens pour dénicher la formule magique, moi je reste le plus naturel possible, allant droit au but.

I'd personally turn to platforms like Mailchimp or HubSpot, which offer robust features for analyzing campaign performance and A/B testing content variations. To fine-tune the messaging, I rely on tools like Grammarly to ensure clarity and effectiveness. Furthermore, integrating analytics platforms such as Google Analytics helps me gain deeper insights into audience behavior, allowing for more personalized and impactful communication strategies.

If the content is not super sensitive, give it to your significant other/parents/siblings to read. Ask them how they feel about it and what improvements they would recommend. It's likely that they won't have all the context about the content and audience, but I find this gives me a fresh perspective on how the content is perceived. Maybe the lingo you're using is familiar in your company but not in the real world. Maybe they'll spot a mistake you didn't pick up. People you trust are also more likely to give you honest feedback. Just don't do this exercise before bedtime, you might go to sleep a bit offended - don't be surprised if the feedback is more critical than that given by colleagues 😅

I recommend a clear and direct message that quickly meets the point without bloomy words. The time where you get the attention of the reader decreased more and more, long descriptions won‘t be read.

Use Hemingway Editor to make sure your writing is easy to read. It helps find long, complex sentences, too many adverbs, and passive voice, all of which can make your text hard to understand.

Run an AB test to see which email is generating the best results. Have alternate subject lines, content, call to actions etc. This will enable you to see what engages your audience.

Use a variety of CTA’s See which was have the best results and opt for that one. Before the CTA I like to ask a closed question to get them thinking and then BAM 💥 hit them with the CTA 🔥🔥

Limit your use of CTAs - try and just ask your readers to do one thing, rather than presenting them with a list of options. The more choices they have, the less likely they are to make one at all.

Chaque email doit avoir un appel à l'action unique, en lien avec l'objectif de l'email. Si l'email doit inciter le lecteur à acheter, tous les appels à l'action de l'email doivent évoquer l'achat et rediriger vers une page d'achat. Si l'email doit inciter le lecteur à s'abonner à un compte sur les médias sociaux, tous les appels à l'action de l'email doivent mentionner l'action de s'abonner au compte de l'auteur (ou autre). Plus il y a de choix, moins il y a d'action. Un mail, un objectif, un type d'appel à l'action.

A/B testing; social media poll anything goes to see what your users/ clients are reacting to. You can also pick up on trendy CTA‘s other brands are using- especially if you know they have high ROAS

In my experience 1. Keep it simple - don’t overthink it. 2. Stick to one CTA 3. Refer back to your CTA throughout, it’s easy to keep your CTA in the headline or opening but keep reminding your audience.

Create different tracking URLs for each source for each use that way you can see exactly where the registrations are coming from.

One tip I learned recently. Share your headlines and CTAs. Ask for feedback from the pros. I suggest X is the best platform for this purpose. Use the data received to form your decision.

A/B testing is incredibly important in marketing. It allows us to make data-driven decisions by comparing different versions of our campaigns. By testing one variable at a time, like headlines, or CTAs etc we can identify what resonates best with our audience and optimize our strategies for maximum impact.

Uh, wow, I was invited to reply, but I'm hardly sure I can improve on what you've already written. Nice work, OpenAI. What I will say though, is to try your best to shift your mindset toward data capture and away from wins/losses. If someone engaged in any way with a piece of content, even to unsubscribe, that's a data point for your future efforts. I should be allowed to tag people here, LinkedIn, this needs to cast a wider net of responses. Thanks, Michael

Every piece of content you write is an opportunity to learn - learn about your audience, your offer, your presentation. By always creating 2 variations of an email, tweaking just one thing in each, you'll build up your own bank of best practice.

Spend more time on it and less time filling out these surveys, especially ones that don’t let you answer with a minimum character amount and tell you that you’re special cause you’ve been selected

Hire a professional copywriter. Choose one experienced in your market sector, work with them and listen to their tips and advice.

I often see brands complain about lack of results, but they’re wanting to hit 4 different targets. Before you complain you’re not getting results, be clear on your goal. Pick ONE target: ⚡️If you want to build community + conversations, pick number of replies received (finishing your email, not with a link, but with a direct question) ⚡️ If you want to grow your list, pick shares/resends (+ talk about an injustice your reader feels or the support they get from their peers) ⚡️ If you want to improve awareness, pick open rate (+ focus on subject lines) ⚡️ If you want to improve web traffic, pick click-through-rate (+ don’t have multiple links in your one email) You can’t do it all. It’s unrealistic. And you’ll be disappointed.

There is no perfect answer like A/B testing. If your email marketing campaign isn't providing results as expected, then something is still wrong. There are a lot of things to consider... a ton of variables to check and recheck but you keep testing till you get it right.