Quais são as melhores práticas para traduzir comunicados de imprensa para diferentes idiomas?

It really helps if you write the original press release with the expectation that it will be translated. You can improve the output by avoiding idiomatic expressions/ references that are region specific and avoiding runaway sentences. It’s not always an option with the legal processes that many companies have- but in an ideal world each country should be able to adapt the core messages and deliver them in the way that the local media landscape best responds to. That’s going to be more effective than a word for word translation.

Crafting multilingual press releases demands finesse. Begin with cultural reconnaissance, understanding local sensitivities and preferences. Keep language crisp, avoiding convoluted phrases, and prioritize clarity over complexity. Maintain the core message's integrity, adapting it like a chameleon to resonate with diverse audiences. Collaboration with native speakers or local experts is invaluable, ensuring idiomatic precision. Attention to regional news trends and editorial styles helps your release seamlessly integrate into the media landscape. Embrace the fluidity of languages, recognizing that translation is more than words—it's a cultural bridge. Lastly, meticulous proofreading ensures a polished, professional result.

Using a native or highly skilled translator is essential when translating content and press releases. AI could be tempting, but even that should definitely be read by a proficient speaker of the language to ensure correct translation and protect reputation.

As with any translation, the most important aspect is to capture the gist of the message, paying attention to nuances and keeping the target audience in mind. Ultimately, what the press release offers is the information that each locale would use to disseminate the information contained in the press release.

When translating press releases into different languages, it's essential to adapt the content culturally, not just linguistically. Work with native speakers for authenticity and consider local idioms and customs. Ensure translations reflect the original's tone and intent. Utilize SEO strategies relevant to each language. Test translations with local focus groups to gauge effectiveness. Regular updates for regional changes are crucial. The goal is a seamless reader experience that resonates culturally and linguistically.

- Be cautious with brand names and mottos (do you want to use Transliteration or not!) plus do not just translate, localize content. - Review the content by native speakers not only professional translators - adjust the length of the text so that it wont make trouble for multimedia content! (timing matters).

Here are my learnings and experiences: - DO NOT USE GPT/AI TO TRANSLATE YOUR PRESS RELEASE. - It is important to hire a local/professional translator who also has some idea about the subject matter. - Certain basic words and phrases like profit, mobile application (app), mobile phone etc. could remain as is in regional language as depending on the context. - Product/service name should not be translated as it misses the point. - It often happens that the press release loses the core message when translated into regional language, it is important to one core message homogeneous across all versions of the press release. - Lastly, translation must be done keeping the audience/consumers in mind.

Building a rapport with professional translators can mean - identifying proof readers who are experts in the topic, especially for technical terms - establishing a mutually agreed glossary - working on a style guide with the translators to include additional elements such as tone of voice and formality

Having a press release in a local language helps in effectively reaching the audience in the region. Getting the release translated and written by an expert is a must and later getting the release reviewed by a native speaker. This will help in understanding if the narrative is on the same line.

• Compelling content. • Cohesion and coherence in all languages. • Grammar and spelling. • Intercultural communication per cluster. • Communicate clear purposes.

Journalists in different markets and different publications have different styles of receiving and posting information. For example, some journalists prefer just referring to a PDF press release and crafting their own articles to suit their specific needs. However, from past experience, trade journalists in China prefer press releases in Word doc format (and sent on WeChat!) so that they can copy and paste wholesale for a quick turnaround.

The following points should be considered when localizing a press release for different markets and translating it into different languages to ensure effective communication: - Copywriting of gold sample press release in English. - Do not only translation, but adaptation for a specific country, taking into account the mentality, social and cultural conditions, political and economic situation. - Use local references, quotes and links in a customized press release to generate more attention and credibility. - It is acceptable to use translation automation tools with AI, but proof reading by a native speaker is required. - Use SEO-adapted keywords for the target language.

Manage your expectations. In France I understand it's relatively common for an interviewee to have sight of an article before it's published; a request to do this is not going to go down well in the UK or many other market. So it's not just about the language.

Localizing content is like being a cultural chameleon with a sense of humor. Imagine translating a press release about a tech product: In the U.S., it's "innovative and groundbreaking," but in Germany, it's "efficient and reliable." You're not just swapping words; you're tailoring messages to resonate culturally. It's like telling a joke – the punchline changes depending on who's listening. One day, you're a wordsmith, the next, a cultural ambassador, always ensuring the message doesn't just translate but also connects.

Localization is an important part of the “translation” process. It becomes more of an “adaptation” because aside from changing the language, you have to consider other things such as dialects, cultural nuances, and how these things fit within the context of what you are looking to put out there. Consider partnering with local agencies/communications leaders to help guide your efforts and enhance messaging and delivery. “One size” usually does not fit all.

Beyond translation, an appropriate localized press release is key! Depending on the target country and language, you will have to take the following into consideration: - Facts and stats: if you leverage stats or any facts to support your message, make sure you have local data or proof points. - Quotes and testimonials: when possible, find a local customer/partner to support your localized version. - Spend time on the wording: I have seen it many many times, English terms or sentences can not be translated word by word. You need to spend time on re-writing the press release for your local market to make sure it sounds right. Localization takes time and money, make sure to prioritize your target markets according to the business objectives.

1. Stick to the same group of reviewers if possible. Past a certain point, translations become a matter of style e.g. word choice, literal translation vs translating general meaning 2. Ideally, keep the same translation manager across different markets, teams and projects e.g. a marketer can be the one aggregating and standardising various proofreading styles and personal preferences to stick to the overall brand identity. It's not necessary, but it helps if the translation project manager can speak / read the language fro consistency.

Free online translation tools could be used for checking and proofreading, especially for important statements in the article. You can check the translated version in the software and see if there are any ambiguities or offensive words in the article. This can help to avoid the use of slang or expressions used by some sub-cultural groups, which could not easily be picked up by human translators.

Just translating a release and distributing it to journalists in a different market isn’t enough - it’s essential to know the intricacies of the local market, culture and preferences. Ultimately, journalists are often time-poor and bombarded with hundreds of releases a day, so it’s important to have a strong pitch that stands out no matter the language you’re using.

An increasing number of media outlets need not just written media releases, but images, audio and video. The planning and execution of your visual and audio storytelling is just as important as your written translation. If you have neither the time nor resources to localise or adjust your visual and audio assets for the target audience, then it's often better to exclude them.