Veja como você pode comercializar com confiança seus serviços de tradução.

Example: Investment, Funds, and Finance Translation Specializing in finance translation demands mastery of complex terminology, regulations, and market-specific language. Precision is vital for compliance and clarity in investment decisions and financial reporting. Target your marketing towards financial institutions and investment firms. Showcase your expertise with a portfolio of translated financial documents, relevant certifications, and client testimonials. By highlighting your deep understanding of financial language and meticulous attention to detail, you position yourself as the ideal choice for clients in need of reliable and specialized financial translation services.

To efficiently market your translation services you need to know your environment; -How your localities perceive information. -The needs of your localities. -The businesses you can negotiate with. -Create room for growth.

Diving deep into your niche enables you to stay updated with industry-specific terminology and trends, which is crucial for delivering accurate and relevant translations. This continuous learning enhances your credibility and builds trust with clients who depend on precise and contextually appropriate translations. By focusing on a particular niche, you also streamline your workflow, develop a more profound understanding of the typical challenges and requirements in your field, and can often command higher rates due to your specialized expertise. Ultimately, this targeted approach not only benefits your clients but also strengthens your professional reputation and career growth.

Increase your niche too. I always learn new things. I am better each day. This industry is very competitive and we need to adapt.

Building a portfolio is crucial for marketing your translation. Include all your relevant experiences and don't use unnecessary information. As a Translator, these are beneficial for your portfolio - >Tools you've worked on. >Languages you know. >Year of experience. >Blog/Website (if any).

Primero debes de conocer tu area de expertis, no solo debes hablar y entender dos idiomas, sino aprovechar la experiencia de tu nicho, en mi caso, la tecnología, tengo mas de 34 años de experiencia en multimedia y al leer manuales en ingles siento que una traducción "rígida" al español confunde mas que ayudar, así que se debe dar la idea del párrafo aunque uses pequeños cambios en la redacción, dejando incluso algunas palabras en idioma original pues así son entendidas de manera universal y si las traduces literalmente, puedes confundir, esto claro esta lo utilizo solo en traducciones técnicas, ya el traducir otro tipo de documentos debe llevar otras técnicas que desconozco.

In today's competitive market, a robust digital presence is crucial for translators. Begin by creating comprehensive profiles on LinkedIn, Twitter, and specialised platforms like ProZ.com. Emphasise your unique qualifications, such as dual degrees and memberships in prestigious translators' associations. Share industry insights, tips, and personal translation experiences regularly. Engage with posts, participate in discussions, and connect with industry professionals. This consistent activity will enhance your visibility and establish you as a trusted, active expert in the translation community, opening doors to new opportunities and collaborations. Asking clients to leave reviews on your website is also key to showcasing your value.

La competencia debe ser leal. Por eso, en muchas regiones donde existe un Colegio Profesional que nos aúna, protege y guía, se establecen honorarios orientativos, y los traductores deberían ajustarse a ellos. Obviamente puede haber un margen, hacia arriba o hacia abajo. Lo que no debe existir es un margen exagerado, ya que lo que debemos entender es que la competencia desleal en cuanto a los honorarios nos perjudica a todos, incluso a los que cobran precios excesivamente bajos.

Na minha opinião, oferecer competitividade baseada em preço é uma postura arriscada. Grosso modo, preço muito baixo ou abaixo do valor de mercado é indicativo de que algo relevante vai precisar ser tirado da balança para compensar por esse desequilíbrio. Geralmente, isso e reflete na qualidade do serviço, na quantidade de tempo dedicado ao serviço, na qualidade da matéria prima utilizada ou na qualidade/experiência/expertise dos profissionais envolvidos na produção. De uma forma bastante direta, a maior parte do preço deve refletir o valor investido na criação e na produção de um produto ou serviço. Preço muito baixo pode até trazer cliente, a princípio; mas sem qualidade, preço baixo nenhum sustenta um negócio.

I think the statement is very good, nothing more to say about it. However, what we call "Plus Exchange" in my company are the extra bits you can provide to your customer for the same price. What goes beyond the normal exchange between money you received for a translation service and the translation service you provide. Correcting the source text and let your customer know when you come across errors in the source file(s) is part of it. You are actually helping your customer to market more decently/accurately his products. Let your customer know what errors he should not make in the translation process could be another extra bit added to the normal and regular exchange. Checking that the DTP of your final translation is one as well.

I believe that the issue of pricing for professional translations is truly crucial. Unfortunately, our market features a variety of services with completely deregulated and arbitrary prices, resulting in very poor quality products at the lower end. Clients are victims as they are often unable to assess the accuracy and quality of a translation. I think offering competitive prices as a highly qualified translator, with two degrees and memberships in reputable translators' associations, is a mistake. This practice undermines the value of professional qualifications and expertise, leading to a race to the bottom in terms of both price and quality, which ultimately harms the profession and the clients. We should uphold a professional standard!