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About the Program
12-month full time study, with modular calendar (each module lasts for 6 to 8 weeks, giving students the flexibility to choose either studying 1 or 2 subjects in each modular period).
No dissertation needed. Student will finish a Capstone project before they graduate.
Program Format and Schedule
The HKU Master of Science in Marketing offers a rigorous and cutting-edge learning experience, with a focus on best marketing practices and strategies in today’s fast-changing economy.
Upon completing the programme, you will be able to:
- Stay ahead of key marketing developments in the face of changing consumers habits, emerging markets, and the internet, etc.
- Understand market trends and assess consumer insights when formulating marketing strategies.
- Transform innovation and insights into managerial actions to fuel business growth.
Schedule
The MSc(Mktg) programme extends over a minimum of one academic year and a maximum of two academic years for full-time study. Most students tend to finish the programme in one academic year.
Courses are offered on a modular basis to allow students to focus on one area of study at a time. There are 6 modules in one academic year and each module is six to eight weeks long, including the examination week.
Students usually take 2 courses per module and and there are usually two class meetings for each course weekly.