Czy Temu jest zagrożeniem dla Amazona? 🤔⤵︎ 🎯 #Temu odnotował już ponad 40 milionów pobrań na całym świecie (AppMagic/Statista). Według Similarweb, chińska platforma zakupowa jest jedną z najszybciej rozwijających się stron internetowych w USA. Kupujący spędzają w aplikacji średnio 18 minut dziennie, prawie dwa razy więcej niż na Amazon (10 minut) i więcej niż na AliExpress i eBay (11 minut). Jaki jest sekret jego sukcesu? Sprawdźcie sami. ⤵︎
Is Temu a threat to Amazon? Just one year since its launch, #Temu has already recorded over 40 million downloads worldwide (AppMagic/Statista). According to Similarweb, the Chinese shopping platform is one of the fastest-growing websites in the USA. Shoppers spend an average of 18 minutes per day on the app, nearly double the time spent on Amazon (10 minutes) and more than on AliExpress and eBay (11 minutes). In 2023, Temu became one of the top five advertisers in the U.S., rapidly gaining market share with attractive discounts and significant ad spend to boost brand recognition. While Amazon remains the largest advertiser, Temu's aggressive strategy is making waves. The secret to its success? Simple yet ingenious! Temu leverages the thrill of discounts, the addictive nature of its app, and the joy of giving to drive impulse buying and constant engagement. september Strategie & Forschung GmbH found that the app's colorful interface and interactive games, where users can win vouchers and free products, enhance this effect. #MPInsights #WeDiscover
