Building a strong network of local influencers and celebrities |Creating guest lists for local brand event with local brand teams
About Our Client
The client is a new media and entertainment company that partners with creators to build digital entertainment properties that impact culture and help brands and platforms come closer to consumers. The company was founded in 2002 and is located in India, Poland, Nigeria, Tokyo and UAE.
Job Description
Building a strong network of local influencers and celebrities within the Polish network that can work across top FMCG brands.
Creating guest lists for local brand event with local brand teams, attending the events and managing influencers, briefing them on content creation guidelines and networking with them.
Develop a strong understanding of the different FMCG brands in the Polish market to be able to suggest the right influencers for the right kind of brands and events, while developing a keen understanding of what makes each brand unique.
Identify, procure and manage creators, vendor and agency relations in relevant markets, including business contracts with creators, vendor and agency if needed.
Develop cross-platform competencies, suggesting the optimal existing channels and identifying new channels for digital content distribution in relevant markets.
Work with the team in India to create and present plans and campaign ideas to local teams, content creators and clients.
Conceptualize, plan and execute original & branded content, check in the progress with creators, set proper KPI, ensuring a high standard of content production throughout.
Maximize brand value across content formats while operating with the creator-first model ensuring authenticity of messaging and relevance for the creator audience.
Understanding of video production and creator's handling, working budgets, coordinating shoots and delivering multiple formats and working with production partners across markets.
The Successful Applicant
2-3 years of experience in the PR and digital content and management/influencer marketing/media space in Poland, having worked with influencers & celebrities locally.
Ability to build strong relationships with clients, influencers, creators, event partners and production agencies.