Future Mind

With the help of focus group interviews, you can create digital products that are truly tailored to your target audience. FGIs are excellent at capturing the nuances of user interaction that quantitative data might miss. 🎯 They help to: ✅ Uncover hidden user needs and pain points ✅ Validate assumptions about user behavior ✅ Identify unexpected use cases and preferences ✅ Gauge emotional responses to design elements Focus group interviews provide a unique window into the mindset of your target audience, and can be particularly revealing when exploring differences in product perception and usage. Want to learn more about leveraging FGIs to build better digital products? 🤔 Check out one of our most-read blog articles by Jakub Nawrocki, our Lead UX Researcher. ⬇️⬇️⬇️ https://lnkd.in/da2wziAk 

Did you know that: ☑️ Around 60% of people worldwide access the Internet via mobile devices? In dynamic markets like Asia, this figure climbs to 70%, while in Africa, it surpasses 75%. ☑️ Mobile commerce sales are projected to hit $856 billion globally by 2027? ☑️ Half of the global population will use super apps daily within three years? The mobile-first revolution is here, transforming consumer habits and retail landscapes at lightning speed. To thrive, retailers must embrace mobile platforms that deliver unparalleled convenience and efficiency.💡 Explore how to lead the mobile retail charge! Download the e-book: “Top Trends Shaping the Future of Mobile Retail” we co-created as part of the Solita group to uncover 7 key trends and get inspired by 17 benchmarks from market tycoons. 🌟 https://lnkd.in/dzv5Kj3R

In 2023, Walmart generated $3.4 billion in advertising revenue and expects to double this figure by 2025, which would account for about 10% of the giant's total revenue. 🚀 This example demonstrates that combining consumer data with digital customer touchpoints through Retail Media can yield significant benefits. This approach is especially relevant for organizations seeking additional revenue streams in the current economic climate. ☑️ How do Polish companies monetize consumer data? ☑️ What tools and methods are used for this purpose? ☑️ What obstacles hinder effective data monetization? Download the latest edition of Barometr Retail for more insights from our Head of Strategy, Emil Waszkowski, and stay informed! ⬇️⬇️⬇️ Link to the report in Polish: https://lnkd.in/dquVebkN Link to the report in English: https://lnkd.in/d3PEc8qz

Nearly one in five Poles have shared their data in the past year for extra perks offered by companies. 🤯 Organizations collect data and use it for: ✅ targeted advertising ✅ personalized offers ✅ profiting from selling data to other entities While younger consumers are generally more cautious about sharing their data than their older counterparts, the number of people hesitant to provide their information has decreased from 31% to 23% in recent years. At the same time, the group of people who don’t pay enough attention to their online security has nearly doubled. Why does protecting privacy in the digital age require new and more effective strategies? Check out insights from Izabela Franke, our Head of Advisory, published by Magazyn Manager+. ⬇️ https://lnkd.in/dwvuT-FT 

Today at noon, our Flutter Project Lead Mateusz Rus will be speaking at Fluttercon in Berlin. 🚀 He'll dive into effective strategies for managing and refactoring legacy Dart and Flutter codebases, focusing on team leadership, business needs, and evolving project requirements. Mateusz will share his firsthand experiences on: ☑️ Prioritizing critical areas ☑️ Fostering open communication with clients ☑️ Balancing maintenance and development ☑️ Utilizing practical tools to streamline the legacy code journey We can't wait to hear his insights! 🌟

In 2024, the average person spends 5 hours a day on their mobile device. 📱 While a big chunk of this time is dedicated to scrolling through social media and browsing the web, statistics show that mobile shopping is also becoming a favorite activity of users. 🛍️ For retailers, adopting m-commerce isn’t just a strategic choice; it’s a must. So, what’s in store for mobile retail? Download the new e-book we co-created as part of the Solita group to uncover 7 trends that will shape the future of mobile retail. 🚀 Explore the innovative solutions and features adopted by leading brands, and discover strategies to enhance customer engagement and loyalty in 2024 and beyond! ⬇️⬇️⬇️ https://lnkd.in/dVbXAe-P

Spring has been quite intense for us with numerous events and industry conferences. 🚀 Where exactly could you have met us in the past few months? 👉 Tomasz Wozniak, our CEO, discussed the potential and possibilities of artificial intelligence at Impact’24 by Impact CEE, the Digital Experts Summit by Digital Experts Club, and the Retail Trends Congress by wiadomoscihandlowe.pl. 👉 Izabela Franke, our Head of Advisory, delved into topics like phygital, channel-free strategies, customer experience, and loyalty at the Mobile Trends Conference by MobileTrends.pl, IAB Forum by IAB Poland, X SUMMIT, and the Retail Trends Congress. 👉 Pawel Wasilewski, our Head of Solutions, spoke about digital transformation and why personalization is its cornerstone at Personalization Pioneers Warsaw organized by Dynamic Yield by Mastercard. 👉 Jakub Nawrocki, our Lead UX Researcher, and Maciej Cieślukowski, our Senior UX Researcher, shared insights on integrating research in early app development stages at the UX Research Confetti conference hosted by Allegro. We're delighted to have had the opportunity to take part in so many inspiring events and share our expertise. ⭐ We can't wait to see what the coming months will bring. And they will surely bring a lot, as this Thursday, our Flutter Project Lead Mateusz Rus will be speaking at Fluttercon. 🎉

Two-thirds of Polish retailers feel that the industry's performance in the first half of 2024 was weak or average. But is there a silver lining on the horizon? Download our new Barometr Retail report to learn: ✅ How do experts view this year's retail industry performance, and what are their expectations for the second half of 2024? ✅ What are their plans for IT infrastructure investments? ✅ What are the current greatest challenges for the industry? Get a free copy of our latest report and stay in the know. ⬇️⬇️⬇️ Link to the report in Polish: https://bit.ly/3XE7Qni Link to the report in English: https://bit.ly/3L5l0SY

The latest edition of the EKObarometr report by SW Research Agencja Badań Rynku i Opinii is now live, and we're thrilled to have been an expert partner on this project. Key findings? Environmental awareness of Polish consumers is on the rise, and an increasing number of buyers are becoming more and more wary of eco-friendly marketing claims. 🌱 A remarkable 72% of Poles see the current state of the environment as a major concern. It's no wonder that many businesses view the rising consumer interest in environmental issues as a chance to enhance their products and services through eco-friendly practices. Unfortunately, not all of these efforts are genuine – 63% of Poles believe most brands treat environmental actions as mere image-boosting strategies, while nearly half think today's ads are full of greenwashing. Will EU directives put an end to greenwashing? What eco-friendly actions can companies take to gain a competitive edge? 🤔 Download the EKObarometr report for more insights, including commentary from Izabela Franke, our Head of Advisory ⬇️ https://lnkd.in/g2gJ4b4g

Legacy code in Flutter can be a tough nut to crack. 🤔 No one knows this better than Mateusz Rus, our Flutter Project Lead, who will tackle this head-on with his talk, "Fight, Flight, or Fix? Winning the Legacy Flutter Challenge," during Fluttercon on July 4 in Berlin. Mateusz will share insights on prioritizing critical areas, fostering open communication with clients, balancing maintenance and development, and using practical tools and techniques to streamline the legacy code journey – all based on his firsthand experience. ⭐ Don’t miss the chance to transform your legacy Flutter projects into a success story! Learn more about Mateusz's talk ⬇️⬇️⬇️ https://lnkd.in/dVmYuquc