MARKETECH APAC

Leveraging AI in digital content creation elevates purchasing confidence, streamlining the shopping experience and building trust. Participating in a panel discussion that will tackle on the power of AI in our upcoming ‘E-Commerce Marketing in Malaysia 2024’ conference is Ravi Shankar, chief marketing officer at AirAsia MOVE . He will be joined by Nicole C., head of marketing technology, CRM & product growth at Mindvalley and will be moderated by Katherine Denise Sy, regional head of content at Marketech APAC. Join us this coming 25 July at Sheraton Petaling Jaya! Register HERE: https://lnkd.in/gBDmDRBk #ECommerceMarketing2024 #marketing #ecommerce #Malaysia

Meet our lineup of jury for the Industry Leaders and Team Categories of Marketing Technology Awards 2024 🎉 Head of Jury: Jyane Quek, Global Head, Marketing Strategy for Consumers, Private and Business Banking at Standard Chartered Jury Members:  • Prashant SUkhwani, VP Marketing at Burger King India • bea atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive • Roche Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance • Iris Kan, Marketing Director at L’OCCITANE Group • Nausicaa Charrier, Marketing and Communication Director, Singapore & Malaysia at Moët Hennessy • Tiffany Tang, Marketing Director, Health & Hygiene - Malaysia, Singapore & Vietnam at Reckitt • Jurist Francisco, Chief Marketing Officer at ViewQwest Their experience and expertise in the marketing industry will be pivotal in the Marketing Technology Awards 2024 for identifying leaders with exceptional contributions and impact on the industry, as well as teams that combine technical expertise with innovation to deliver solutions. Check out our Industry Leaders and Teams Categories: • Chief Marketing Officer of the Year (Brand) • Chief Technology Officer of the Year (Brand) • Agency Leader of the Year • Solutions Tech Leader of the Year (MarTech) • Sales Leader of the Year (MarTech) • Marketing Tech Leader of the Year (MarTech) • Marketing Team of the Year (Brand) • Tech Team of the Year (Brand) • Tech Commercial Team of the Year (MarTech) • Tech Customer Success Team of the Year (MarTech) • MarTech Product Innovation Team of the Year You can view the list of Industry Leaders and Team Categories and their descriptions here: https://lnkd.in/gzNSu9hj 📆Key dates to remember: Entry Submission Deadline: August 28, 2024 Judging Period: September 9-20, 2024 Awarding Night: November 28, 2024 in Singapore Download our Nomination Kit here: https://lnkd.in/eZm6RDbf Ready to submit an entry? Click here: https://lnkd.in/gPKkgn8r  #MTA #MTA2024 #Marketing #MarketingAwards

Stay on top of marketing and advertising trends with our weekly Wrap-up, showcasing key industry shifts and notable developments across the Asia-Pacific. 1. In an exclusive conversation with MARKETECH APAC, Natalja Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for The Goodyear Tire & Rubber Company in Asia. 🌏👩💼https://lnkd.in/gR7teESq 2. Toyota Motor Asia’s campaign with Dentsu Creative Singapore features a series of films dedicated to the Dual Heroes, highlighting each Team Toyota Asia athlete as a champion of both sport and social good. 🏅🤝https://lnkd.in/g-bQxrDc 3. Supreme is set to be acquired by EssilorLuxottica for US$1.5b after the brand’s parent company VF Corporation entered into a definitive agreement with EssilorLuxottica to acquire said brand in cash. 👕💰 https://lnkd.in/gsYAxZSt 4. According to Kantar’s study, Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms. 📊📱https://lnkd.in/gKESy4i7 5. The RM100 million financing facility secured from AmBank Group will empower CARSOME, significantly enhancing its capacity to grow and innovate. This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth.  🚀💸 https://lnkd.in/gJ_mP_3y #marketing #advertising #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

Anuwat Nitipanont (Bert) brings over 20 years of creative leadership to his new role as CCO at YDM Thailand, where he will oversee the creative department, social content, influencer marketing, and production of both FCB BANGKOK and MullenLowe Bangkok. Tanapon Subsomboon, CEO of YDM Thailand, said, “We are thrilled to welcome Anuwat into our ranks. As a pioneer in Thailand’s advertising industry, he has been instrumental in transforming agencies and leading them to top industry accolades. With his wealth of experience, Anuwat will help us elevate our ability to integrate strategy, data, and creativity to unlock business growth for our network.”  #marketing #appointment #thailand ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4

Calling marketing and industry leaders! 📢 MARKETECH APAC and Infobip introduces the ‘Conversational experience trends 2024’ report, which dives into consumers seeking deeper connections with brands and how mobile messaging apps, chat apps, and social media are experiencing the fastest growth as the most preferred conversational channels between businesses and customers. Here are the key takeaways: 💬 Customer Journey Conversations 📲 Communication Channel Trends 💡 AI Strategies 🗺️ Regional Spotlight Discover the current trends in business communication based on over 473 billion interactions! Check out the sneak peak of the industry report below: Or DOWNLOAD your free copy here: https://lnkd.in/gbYCVRU4 #conversationalAI #industryreport #CXtrends

Through this campaign, #BootPursuit allows fans to own one of 2,000 pairs of Macca's famed limited edition Nuggies boots. They need to get McDonald's Chicken McNuggets and find one in the shape of a boot. After grabbing a McNugget, they scan the QR code on their pack using Google Gemini. Speaking about the campaign, Matt Chandler, executive creative director, DDB Sydney, said, “The boot-shaped Chicken McNugget is a fan favourite. It always tops the poll for number one nugget. It was time to reward Australia’s boot enthusiasts. The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets. What a time to be alive.” Meanwhile, Chloe Brannagan, McDonald’s Australia brand manager, said, “We’re thrilled to be bringing Nuggies back, and to give fans the opportunity to get their feet in them. Limited edition Macca’s merch has always been hot property, so to give them away with fun use of tech is the icing on the cake. Or the breading on the nugget, so to speak.” #campaign #aipowered #australia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z 

Assembly Global has announced the appointment of Jordan R. Heathfield as the agency’s vice president of connections and brand experience for the APAC region. In this newly established role, Heathfield will be instrumental in driving the integration of creative and strategic media solutions to deliver true brand performance for clients. Heathfield is based in Singapore and will report to Assembly APAC CEO Richard Brosgill. #omnichannel #leadership #brandexperience ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Popular American streetwear clothing brand Supreme is set to be acquired by EssilorLuxottica for US$1.5b after the brand’s parent company VF Corporation entered into a definitive agreement with EssilorLuxottica to acquire said brand in cash. The transaction is expected to close by the end of CY2024, subject to customary closing conditions and regulatory approvals. Bracken Darrell, president and chief executive officer at VF commented, “Under VF, Supreme expanded its presence in the key markets of China and South Korea and has returned to delivering strong growth. However, given the brand’s distinct business model and VF’s integrated model, our strategic portfolio review concluded there are limited synergies between Supreme and VF, making a sale a natural next step." Meanwhile, Francesco Milleri, chairman and chief executive officer and Paul du Saillant, deputy chief executive officer at EssilorLuxottica said, “We see an incredible opportunity in bringing an iconic brand like Supreme® into our Company. It perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity.” #retail #acquisition #businessgrowth ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Singlife has committed to sponsoring the award-winning film 'Wonderland,' which portrays the idea that with proper planning and patience, ambitions are attainable, and financial freedom is possible. 'Wonderland' is a poignant story about Singaporeans' dreams for a better life. Speaking about the sponsorship, Debra Soon, Singlife’s group head of brand, communications, marketing and experience, said, “Through our sponsorship, we aim to bring this powerful story to a wider audience, shedding light on the challenges, including financial dilemmas, faced by the everyday Singaporean. It sends the message that everyone can have a dream and you do not have to go through the difficulties of achieving that dream alone. Wonderland is not just a film; it is a reminder of the enduring parental love and the importance of holding onto hope even in the face of adversity.” #sponsorship #film #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z 

Crunchyroll has announced the rollout of a new brand identity, centred around how its new look, feel, and sound will reflect the joy that anime brings to fans, tapping into an ethos of fun and celebration. Development of the new brand identity package was led by Crunchyroll’s Markus Gerdemann, its senior vice president for marketing, and Norman Rabinovich, the vice president of creative services. Rahul Purini, president of Crunchyroll, said, “As the number of ‘anime-curious’ people approaches the one billion mark, and anime continues to command a prominent place in popular culture, we wanted to evolve the Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way. We believe this new brand evolution will encourage and welcome many anime fans to deepen their love for years to come.” #anime #brandidentity #creativeendeavor ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z