MARKETECH APAC

The planned acquisition of Income Insurance Limited is expected to elevate Allianz’s presence in the fast-growing and attractive Singapore insurance market and establishes the company as one of the largest composite insurers in Asia. Anusha Thavarajah, regional chief executive officer at Allianz Asia Pacific, commented, “We are excited at the prospect of the coming together of Allianz, the number one global insurance brand, and Income Insurance, Singapore’s trusted and leading insurance brand. Asia holds great strategic importance for Allianz, and we are committed to investing in Singapore by partnering with a well-respected local institution.” Meanwhile, Renate Wagner, member of the board of management at Allianz, said, “We look forward to partnering with Income Insurance, a leading insurer that shares Allianz’s values and commitment to customer excellence. This proposed transaction brings two strong businesses together for the benefit of Singapore’s customers and solidifies Allianz’s leadership position in the region.” #insurance #acquisition #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Digital technologies and changing consumer behaviour have transformed customer engagement. Instead of merely broadcasting messages, the focus is now on creating authentic interactions and lasting connections across various channels. To join in a panel discussion to talk about amplifying engagement across multiple channels at our upcoming  ‘E-commerce Marketing: Philippines 2024’ conference on August 14 at Crowne Plaza Manila Galleria is Jasper Sadiang-abay, head of campaign marketing at Home Credit Philippines. He will be accompanied by Nancy Almasco, marketing director at FlowerStore Group, and Ariana Henares, head of e-commerce at Nestlé.   Embark on an exciting journey delving into the latest insights, strategies, and trends shaping the future of e-commerce! Secure your spot by registering here:: https://lnkd.in/gdvDrK9b #ECommerceMarketing2024 #marketing  #ecommerce  #Philippines

Jaywing announces its Asian expansion, with new locations in Malaysia, Singapore, Japan, Taiwan, Hong Kong, and Hong Kong. With the help of its team of media experts and creatives located in Sydney, Jaywing has expanded its clientele in Asia by hiring local talent in Hong Kong to provide personalised, strategic support. Speaking about the expansion, Tom Geekie (GAICD), CEO of Jaywing, said, “This strategic move into Asia reinforces our commitment to delivering innovative, data-driven performance marketing and media solutions to empower brands to maximise the return on their investment. Asia has a highly developed eCommerce market and clients are looking for effective and innovative solutions to connect with consumers.” #expansion #marketing #asia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Said initiative by Senoko Energy, done alongside DDB Group Singapore celebrates the little actions in daily life, like wearing singlets, that can create ripples of positive change in energy conservation. It also supports Senoko Energy’s ongoing mission to provide sustainable energy solutions that put Singapore’s Net Zero goals within reach. Vinod Savio, chief creative officer at DDB Group Singapore, said, “National Singlet Month is a testament to the power of small actions, like wearing a singlet, in contributing to energy conservation efforts. By dedicating a month to these energy conservation actions, we hope to inspire more people to do their part for a sustainable future.” Meanwhile, Frederik Baerts, CEO of Senoko Energy, commented, “With the National Singlet Month campaign, we are not only encouraging Singaporeans to reduce their energy consumption. It is a wider movement to recognise the current ways in which Singaporeans are already conserving energy and to encourage them to continue championing such behaviours.” #marketingcampaign #singapore #energyconservation ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Created by Naga DDB Tribal, S P Setia’s refreshed theme and visual identity for its Golden Jubilee highlight the group’s enduring commitment to developing homes and thoughtful spaces that infuse the principles of Live, Learn, Work, Play. Alex Goh, chief strategy officer at Naga DDB Tribal, explained, “After 50 years, we don’t just want people to know that Setia has been around for a while; we want people to know what we stand for and represent. Our task was to define the brand's beliefs that Setia has been faithful to for the past 50 years and articulate a vision for the future.” At the launch, Datuk Choong Kai Wai, CEO of Setia, expressed, “Our purpose to build great communities has driven us for the past 50 years and will remain at the core of everything we do. This milestone gives us the perfect opportunity to show our purchasers, Citizen Setia, how much we appreciate their continuous support and trust,” he further added. Christinne Lim, chief commercial officer at Setia, said, “Our new brand narrative and visual identity signify our ambition to continue shaping, inspiring, and producing well-designed spaces for future generations,” she explained.  #marketing #brandrefresh #malaysia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Leveraging AI in digital content creation elevates purchasing confidence, streamlining the shopping experience and building trust. Participating in a panel discussion that will tackle on the power of AI in our upcoming ‘E-Commerce Marketing in Malaysia 2024’ conference is Ravi Shankar, chief marketing officer at AirAsia MOVE . He will be joined by Nicole C., head of marketing technology, CRM & product growth at Mindvalley and will be moderated by Katherine Denise Sy, regional head of content at Marketech APAC. Join us this coming 25 July at Sheraton Petaling Jaya! Register HERE: https://lnkd.in/gBDmDRBk #ECommerceMarketing2024 #marketing #ecommerce #Malaysia

Meet our lineup of jury for the Industry Leaders and Team Categories of Marketing Technology Awards 2024 🎉 Head of Jury: Jyane Quek, Global Head, Marketing Strategy for Consumers, Private and Business Banking at Standard Chartered Jury Members:  • Prashant SUkhwani, VP Marketing at Burger King India • bea atienza, Marketing Director, Impactful Brand Experience at Colgate-Palmolive • Roche Vandenberghe, Chief Marketing and Digital Business Officer at FWD Insurance • Iris Kan, Marketing Director at L’OCCITANE Group • Nausicaa Charrier, Marketing and Communication Director, Singapore & Malaysia at Moët Hennessy • Tiffany Tang, Marketing Director, Health & Hygiene - Malaysia, Singapore & Vietnam at Reckitt • Jurist Francisco, Chief Marketing Officer at ViewQwest Their experience and expertise in the marketing industry will be pivotal in the Marketing Technology Awards 2024 for identifying leaders with exceptional contributions and impact on the industry, as well as teams that combine technical expertise with innovation to deliver solutions. Check out our Industry Leaders and Teams Categories: • Chief Marketing Officer of the Year (Brand) • Chief Technology Officer of the Year (Brand) • Agency Leader of the Year • Solutions Tech Leader of the Year (MarTech) • Sales Leader of the Year (MarTech) • Marketing Tech Leader of the Year (MarTech) • Marketing Team of the Year (Brand) • Tech Team of the Year (Brand) • Tech Commercial Team of the Year (MarTech) • Tech Customer Success Team of the Year (MarTech) • MarTech Product Innovation Team of the Year You can view the list of Industry Leaders and Team Categories and their descriptions here: https://lnkd.in/gzNSu9hj 📆Key dates to remember: Entry Submission Deadline: August 28, 2024 Judging Period: September 9-20, 2024 Awarding Night: November 28, 2024 in Singapore Download our Nomination Kit here: https://lnkd.in/eZm6RDbf Ready to submit an entry? Click here: https://lnkd.in/gPKkgn8r  #MTA #MTA2024 #Marketing #MarketingAwards

Stay on top of marketing and advertising trends with our weekly Wrap-up, showcasing key industry shifts and notable developments across the Asia-Pacific. 1. In an exclusive conversation with MARKETECH APAC, Natalja Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for The Goodyear Tire & Rubber Company in Asia. 🌏👩💼https://lnkd.in/gR7teESq 2. Toyota Motor Asia’s campaign with Dentsu Creative Singapore features a series of films dedicated to the Dual Heroes, highlighting each Team Toyota Asia athlete as a champion of both sport and social good. 🏅🤝https://lnkd.in/g-bQxrDc 3. Supreme is set to be acquired by EssilorLuxottica for US$1.5b after the brand’s parent company VF Corporation entered into a definitive agreement with EssilorLuxottica to acquire said brand in cash. 👕💰 https://lnkd.in/gsYAxZSt 4. According to Kantar’s study, Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms. 📊📱https://lnkd.in/gKESy4i7 5. The RM100 million financing facility secured from AmBank Group will empower CARSOME, significantly enhancing its capacity to grow and innovate. This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth.  🚀💸 https://lnkd.in/gJ_mP_3y #marketing #advertising #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

Anuwat Nitipanont (Bert) brings over 20 years of creative leadership to his new role as CCO at YDM Thailand, where he will oversee the creative department, social content, influencer marketing, and production of both FCB BANGKOK and MullenLowe Bangkok. Tanapon Subsomboon, CEO of YDM Thailand, said, “We are thrilled to welcome Anuwat into our ranks. As a pioneer in Thailand’s advertising industry, he has been instrumental in transforming agencies and leading them to top industry accolades. With his wealth of experience, Anuwat will help us elevate our ability to integrate strategy, data, and creativity to unlock business growth for our network.”  #marketing #appointment #thailand ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4

Calling marketing and industry leaders! 📢 MARKETECH APAC and Infobip introduces the ‘Conversational experience trends 2024’ report, which dives into consumers seeking deeper connections with brands and how mobile messaging apps, chat apps, and social media are experiencing the fastest growth as the most preferred conversational channels between businesses and customers. Here are the key takeaways: 💬 Customer Journey Conversations 📲 Communication Channel Trends 💡 AI Strategies 🗺️ Regional Spotlight Discover the current trends in business communication based on over 473 billion interactions! Check out the sneak peak of the industry report below: Or DOWNLOAD your free copy here: https://lnkd.in/gbYCVRU4 #conversationalAI #industryreport #CXtrends