HAVAS Ortega

In today's digital age, the communities we belong to are reshaping our identities and how we connect with the world. In our most recent research amongst Filipino Prosumers, we found that -- >> 45% of Prosumers most strongly identify with their online communities, surpassing the 31% who identify most with their religious communities; and >> a whopping 65% say that the community they belong to defines who they are more than their being Filipino. These findings underscore the profound impact of online communities. On social media, we find spaces where we can express ourselves freely and feel a sense of safety amidst the chaos of the real world. These virtual havens are more than just social networks — they are the building blocks of new subcultures, driven by shared interests and values. For SWAY, the influencer marketing unit of HAVAS Red PH at HAVAS Ortega, resonating with subcultures and communities through partnerships with influencers and content creators is a crucial step towards building meaningful relationships with consumers. SWAY believes that influencers and content creators are more than just paid media touchpoints that can augment reach and views; rather, they are leaders and sources of inspiration for the consumer to live their digital lives in communities and subcultures that are important to them. We expand on these ideas in our white paper, "Unveiling the Underground". If you want a copy of our white paper, head on to https://lnkd.in/grQkajyZ . If you also want an exclusive presentation of our research findings and insights, please feel to contact us. #DigitalIdentity #OnlineCommunities #Prosumers #Philippines #SocialMedia #CommunityBuilding #Community #Communities #Filipino #Consumers #SocialMedia #Subcultures #Insights #Research #Influencers #InfluencerMarketing #ContentCreators #Content

Hazel Carlos , our Associate Business Director shares her experience during a recent business trip to Indonesia: Last week, I was able to witness a truly unforgettable personal experience with Shell Eco-marathon 2024 which happened in Lombok, Indonesia. It was a meaningful experience to get to know our Shell Global clients and immersing myself with the culture of different markets.   Having Havas as one of their partners during the event, I was able to learn more about the program.   Shell Eco-marathon is one of the world’s leading student engineering competitions. A global academic program that gives thousands of students from across the world to showcase their ability to design, build, and drive some of the world’s most energy-efficient vehicles.   As a volunteer, it opened my eyes with incredible stories and memories that the world is full of endless possibilities and opportunities for growth. #shellecomarathon

#PJMAInsider: Wrapping up this year’s motion as we discuss the future of the Philippines’ biggest junior #marketing and #advertising convention, MADWORLD, at the HAVAS Ortega office, last July 03, 2024. 🌐 We are delighted to engage in the collaborative insights of our federation’s 37th National Executive Board officers, witnessed and enriched by the Philippine Marketing Association represented by Director for Youth & Academe, Ms. Leah Marie Ayeng and Chair John Patrick Patria, HAVAS Ortega represented by CEO and Chairman Mr. Jos Ortega, and HAVAS Red PH represented by Ms. Dayniel Garcia, Mr. Jeremiah Nataba, Ms. Maria Lourdes Escalona, Ms. Nina Prim Bernardino. We invite you to dive deeper with us as we continue to immerse you in experiences designed to equip thousands of aspiring marketers with invaluable insights and transformative opportunities! Let the motion of our generation not stop here! 🚀 #MADWORLD2024 #ExperienceInMotion

Congratulations to HAVAS Life Manila, HAVAS Red PH, and HAVAS Creatives for winning Gold in the Best Event/Experiential Campaign category at The MX Awards with the campaign "LAST LUNG OF MANILA," in collaboration with our client, Boehringer Ingelheim Philippines! The MX Awards celebrate exceptional work both internally and externally. Since the launch of the MX system in 2021 (formerly The Havas Media Group Awards), we have aimed to highlight the best Meaningful Experiences across our media network. Here's to more meaningful work ahead! #OneHAVAS #HAVASAllin #HealthcareMarketing Big thanks to the team behind this campaign! HAVAS Ortega Candy Ting Jos Ortega Amor H. Magno, DMD, MScD-Periodontics Karmela Santos Jeuls Hermosisima Blue Soon Angie Tijam - Tohid Philip Tiongson Mel Panabi Dayniel Garcia Jookie Radoc Kate B. Gerry Cacanindin Marc Samuel De Vera Villa Rica Manuel Kat Rodriguez Mady Marcelino

#PJMAInsider: Immerse in the legacy built by the motion of MADWORLD over the years, as Mr. Jos Ortega, CEO and Chairman of HAVAS Ortega, tells of the tale behind the vision that beared fruit from the journeys of PJMA’s leaders from then to now to serve for the biggest junior marketing and advertising convention of the Philippines, in his keynote segment, “Immersing in the Moment.” 💡#ExperientialMarketing Takeaway: “The next big thing after experiential marketing may be a marketing fueled by culture.”—Stay tuned! 📈 #PJMAInquires: Which topic for this year’s MADWORLD resonated with you the most? Tell us in the comments below! #MADWORLD2024 #ExperienceInMotion

#PJMAInsider: Take the first steps towards the strong mindset that makes a consistent entertainer in a top-notch agency, as Ms. Shayne Madamba, Chief Digital Officer of HAVAS Ortega introduces the competencies that an excellent experiential marketer should possess, with the highlights of “Enthralling Entertainment.” 💡 #ExperientialMarketing Takeaway: “A veteran of experiential marketing has mastered the ability to not be reactive to situations using foresight rather than hindsight.” #PJMAInquires: What do you think are the core competencies that an agency person needs to champion on experiential marketing? Tell us in the comments below! #MADWORLD2024 #ExperienceInMotion

I'm thrilled to share that this morning at HAVAS Ortega, we held another initiative in celebration of #PrideMonth with a very special #HavasEtAl session. We had the honor of hosting Maria Christina, a remarkable drag artist, who shared their inspiring journey of self-expression and discovery in the world of drag. This initiative was a collaborative effort, and I'm proud to have worked alongside Karmela Santos, my GINA co-lead, as well as Denise Audree Polhen, Maria Lourdes Escalona, Aubrey Mitra, and the rest of the incredible GINA team to make it happen. About Havas Et Al: More than just a series of sessions—it's a space where we explore topics that extend beyond the realm of advertising. Our goal is to inspire our colleagues to create a positive impact, both at work and in the wider world. About Maria Christina: The beloved runner-up of Prime's Drag Den PH Season 1, captivated us with their story. As an artist, educator, advocate, and visionary, they are dedicated to fostering inclusive and safe spaces for the community. Thank you to everyone who participated and made this event so meaningful. Let's continue to celebrate and support the beauty of self-expression and diversity. #HavasAllIn Havas APAC Jan Lorraine Cui iea Nepomuceno Bianca Bonjibod Shayne Madamba Gian Angelo Dela Cruz Bei Ayson Cesar Jr. Mayor Megan Maureen Capili Shealea Jenice Iral Vonn Vincent V. Tanchuan Dianne Jomelle Elemos ANIKA SOFIA GILLEGO Jos Ortega Jay Lim Vivien Sussmilch #WorkplaceInclusivity #MeaningfulDifference #PledgeToAct #GenderInclusivityAndAllyship

Congratulations to Jacques Séguéla | 2024 recipient of the Lion of St. Mark. Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK #CannesLions2024