Marketing Over Coffee

In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John's running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of - Expiring email? Unsubscribe prompt after 30 days The future of GA4 7:22 - 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Dynamic Pricing vs. Surge Pricing Targeted CRM attacks 12:27 - 13:55 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google pauses opioid painkiller policy update Apple Watch Workout can't handle audio cues? Anne Lamott Bird by Bird Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite John is always using Ted Lasso And Robert Downey Jr.'s Eye Roll Gif versus Jif? (It's all good, but the company is not Jiffy) They did the Peanut Butter Jar Neil Patrick Harris for Buble GIPHY Stickers The first GIF creative agency 7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Getting her start in Infographics! Then to BuzzFeed in 2012 GIPHY reflecting the changes in the culture Avoid "How do you do, fellow kids" Kindness is on the rise NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Media reccomendation! Problemista written and directed by Julio Torres Find Alix on LinkedIn and learn more about GIPHY Ads here Her webinar July 18th at 1pm! Make Your Brand Part of the Actual Conversation Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.  

In this Marketing Over Coffee: Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Customer Data Platform - a single customer record is maybe not required? What are the 3 functions of a CDP? Gemini showing up in Google Office and Email Google stopping continuous scroll 7:18 - 8:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Toys R Us AI Generated Ad has come a long way since Pepperoni Hug Spot! Lawn Mowing Death Knight Chris' first AI Generated single on Spotify Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Salesforce AI CEO on using GenAI for A/B Testing Using virtual events to fill the content funnel OpenAI and Reddit - Do we need more sarcasm? Are upvotes the key to better data? The Acolyte, Speidel Watch Band, Lawrence Vanishing Comedy Central and MTV Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities. Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio She's been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users Taking advantage of the efficiencies of scale when managing multiple sites Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Templates and included APIs make it easier to increase velocity, and for agencies to service their clients quickly Template marketplace opens up new opportunities 12:38 - 14:15 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Streamlining the setup too, domain name, SSL, hosting, CDN Simplifying all the best practices SEO SEMrush, Wincher, SE Ranking tools included, Alt text fix tool AI Tag Generators, AI Title Generators, Video eligible for rich results Integrations with Salesforce, Amazon, Google Ads Follow Crystal on LinkedIn Wix Studio Hub and the SERPs Up Podcast Media Recco: Beyonce's Cowboy Carter Pivot Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about what came out of WWDC, how to market better on LinkedIn and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Apple WWDC Entering the age of on device AI 7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! iPhone mirroring Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists... Transitioning from SK Ad Kit to Ad Attribution Kit iOS 18 to add RCS - Rich Communications Text Services 14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Updated Unofficial Guide to LinkedIn Algorithm Gear Watch - Owala, the new best in class Water Bottle, WorkOutDoors for Running SparkTogether coming up in Seattle Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about how they shop, what they think of brands, who influences them, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What inspired the Gen Z Parent study? All Gen Zs are not broke and stressed out about money They will pay for value that aligns with their principles, and they love store brands 65% of Gen Z Dads doing the grocery shopping 11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Where do Gen Z parents go when their peers aren't having kids? They still don't have the Go To source The era of the frenemy Instamom is over Parents are less sad, less worried 20:42 - 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. The rise of the trades and doing better as homeowners If you back an issue, you have to go all the way Gen Z parent celebs are starting to show up, will they align with brands or start their own? Kasi on LinkedIn or at Culture Bureau Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Rand Fishkin's Pulitzer Bid, SERP Hacks, Burst Mode, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 60 hours in planes over 2 weeks Google Gemini Upgrades including AI Answers Rand is sent some leaked Google API Documentation - he then sent it to Mike King for further analysis Using Gemini to decode it! Keeping in mind your site level radius Priority to the first 200 tokens (150 words) 10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Erik Deckers sends a SERP hack Google Marketing Live showcases AI powered tools Rise of the Virtual Team Members NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. iPhone Photography - lens choice, burst mode, and Live shots Blackmagic for Video from DaVinci Resolve Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) Massive changes in staffing in journalism 8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! New people and new channels for Earned Getting your news via TikTok Why you have to work on all fronts 15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Measuring it all - Outputs vs. Outcomes (17:35) PESO Model Certified Guides Guys being jerks Strava, Runtastic, and Run Gap Learn how to work with Gini at Spin Sucks  She's reading Demon Copperhead, The Anxious Generation, and Kara Swisher's Burn Book is fantastic Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ - Slides if you want more GA4 Conversions are now Key Events, maybe time for Matomo? Google Disavow link will probably go away. Gone from bing because it's "not needed" 7:44 - 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google AI Answers Biometric Informaction Privacy Act - Watch out for "Virtual Clothes/Glasses Try On" Scott Brinker's New State of Martech over 14k! Why You'd Want To Use Synthetic Data Sets 15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Check out the GenAI for Agencies Webinar Recording Here, for Associations Here Gear Watch! Chris switches to the Elgato FaceCam Mark 2 Light Stick including Flim Making Modes John complains that it's hard to find bright SmartBulbs New Apple iPads with M4 chips Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Gearwatch: Chris' New Webcam, Rogers Amps, new iPads M4, Water Filter Video: Unfrosted Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn why every company needs a CCO, even if it's fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language Starting as English major and considering Law, to teaching Math Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy 6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. 10:10 Why the CCO is needed, you can't just add advocacy at the end Pocket CCO 16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Defining the ICP and gathering data to start The mistake of thinking the customer journey is 2D - where game theory gets applied 23:30 "Your 9 is my 7, I'm hella picky" 28:00 Any time you are asking for money Does everyone have to go for a White Glove experience? Neil Gaiman Christina is on LinkedIn and visit Pocket CCO Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can't be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on Ad Blockers 6:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! GenAI for Email copy - Check out the GenAI for Agencies Webinar Recording Here, for Associations Here 10:40 - 12:06 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Digiday Says Threads Ads could be here by midyear Robot Dogs Thread is running wild - it's now less about followers than topics when it comes to getting passed Instagram changing algo to feature creators outside their network, penalizing duplicate content, and no more aggregators Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Apple Watch Faces - Systems/Accessibility/Assistive Touch Video: Discovery and X-Men 97 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Using FB for more leads, growth, sales, and traffic: How to get above the plateau The AI Powered Discovery Engine The opportunity of Facebook Live Shorter is better for Reels 20:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! What Meta is doing on the AI front Advantage Plus Audience Lean into authenticity Book Recco: James Clear's Atomic Habits Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.