The Digital Marketing Podcast

It has been a while since we have given a performance marketing update so that’s exactly what we’re doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our ‘Persuade Your Boss’ letter template, which you can find down below… -- Show notes: https://targetinternet.com/resources/mastering-performance-marketing-latest-trends-and-insights  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes: https://targetinternet.com/resources/using-events-to-build-movements  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.  

Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes: https://targetinternet.com/resources/five-mistakes-to-avoid-when-using-google-tag-manager  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes: https://targetinternet.com/resources/building-brands-using-communities-with-jon-davids  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that helped her succeed and advice for those looking to make a start. Daniel and Rachel also cover practical tips for job seekers and the value of gaining hands-on experience. Listen in today! -- Show notes: https://targetinternet.com/resources/how-to-start-a-digital-marketing-career  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage?  A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this episode of the Digital Marketing Podcast where we discuss the pros and cons of different types of businesses and what we'd each do if we had to start a new business tomorrow. -- Show notes: We'd love to know, what would you do if you had to start something new and what lessons have you learned that you would implement? Or do you have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.  

Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in today! -- Show notes: https://targetinternet.com/resources/the-digital-marketing-skills-in-demand  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes: https://targetinternet.com/resources/ai-generated-content-update  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.  

It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We also share some of the favourite reviews that we've received recently that have made us laugh and smile. Do you agree with the Top Gear reference? -- Show notes: https://targetinternet.com/resources/latest-ai-updates-for-digital-marketing  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.  

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode! -- Show notes: https://targetinternet.com/resources/behavioural-science-for-digital-marketing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.  

Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, coworkers, meetings and even family and friends has a huge impact on our daily lives and those around us! Tune in to today's episode for an effectiveness and wellbeing chat and to learn how you can dial up your daily outcomes! -- Show notes: https://targetinternet.com/resources/efficiency-effectiveness-and-wellbeing  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.    

The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes: https://targetinternet.com/resources/the-state-of-seo-in-2024  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.