Stuff

Legendary journalist Martin van Beynen has retired after 33 years of outstanding journalism at The Press. He's pictured here at his farewell gathering with our Owner and Publisher Sinead Boucher. Martin’s masterful investigations have looked into the CTV building collapse during the 2011 Christchurch earthquake, corruption in the Canterbury District Health Board and the Bain family murders. Martin’s Black Hands podcast on these murders found international success with more than seven million downloads since it launched in 2017. His reporting has been acknowledged with a slew of awards over his career including Qantas Media Awards for both investigations and feature writing, Fairfax Media Journalist of the Year 2010-11, Senior Reporter of the Year and Senior Newspaper Feature Writer of the Year in 2012. Most recently Martin was awarded an industry outstanding achievement award at the Voyager Media Awards in recognition of more than three decades of excellent journalism. The Press Editor Kamala Hayman says Martin’s work has touched the lives of many, from the local Christchurch community to international listeners of his Black Hands podcast: “I have never known a journalist who is both as skilled and versatile as Martin. He is a great storyteller - the master of complex investigations, nuanced legal cases, the whimsical and the witty. We already miss him in the newsroom.” 🎧 Yesterday Martin chatted with Colin Peacock on RNZ about why he’s retiring and the big moments of his career - listen here: https://lnkd.in/dxWUH4rZ

Community and person-to-person connections carry a lot of weight in rural and regional Aotearoa, especially for brands wanting to connect to Kiwis outside the major centres. More than 30% of Kiwis live rurally or regionally, supporting major sectors of the economy such as agriculture and tourism, so connecting with this group is crucial for many advertisers. Our Head of Regional and Rural Markets Kate Boreham offered her advice to those wanting to reach rural and regional Aotearoa in the latest edition of NZ Marketing Magazine: “In today’s fragmented media landscape a multi-touchpoint and multi-platform approach is an effective way to build brand awareness, consideration and return on investment. There’s a large array of options across Stuff’s print, digital and events channels including NZ Farmer, the country's largest rural publication. “Person-to-person influence is particularly powerful for rural businesses. Influencing, through sharing stories, advice and knowledge, has never been more important in the buying journey. Sponsored content is a great way to tell these stories. “Beyond the channels it’s hugely valuable to work with specialists who understand how to market effectively to rural audiences. A campaign's success is about choosing the right media channels but just as importantly it’s about the creative and the storytelling that goes along with it.”

Just 80 days ago we signed an agreement with Warner Bros. Discovery ANZ to ideate, create and deliver a daily 6pm news bulletin using the strength of our Stuff Group talent and a crack team of journalists, editors, producers and technical staff we brought in from the former Newshub team. This weekend we saw what many said couldn’t be delivered - a slick, professional and engaging 30 minutes of news and sport with exclusive stories, gutsy journalism from some of the country’s most experienced reporters, the joys of live sport and the audience engagement Stuff is known for. The bulletin delivered exceptionally strong ratings, reaching almost 340,000 people in the AP 5+ demographic - up 89% on the week prior and up 32% from the same bulletin last year*. It also drove more Kiwis to the country’s number one digital news site stuff.co.nz as viewers ‘double screened’ through ThreeNews. We’ve been overwhelmed with all of the audience feedback and will seek to continually innovate and improve. As one fan wrote on a competitor’s social media page: “Tonight, the stories Three News covered were a great balance of breaking and digging deeper. That's what I want! The digging deeper.” Thanks KJ - we’ll continue working hard to deliver great Kiwi stories every day and night across all of our platforms. Join Samantha Hayes tonight at 6pm for the first hour-long ThreeNews bulletin! *Source: Warner Bros. Discovery

Today we’ve announced an exciting new collaboration with MediaWorks NZ, Aotearoa’s leading radio and outdoor media company. The collaboration will provide unique consumer reach for our commercial partners across digital, radio, print and outdoor channels. Stuff Group Chief Executive Laura Maxwell says: “Combining Stuff’s 3.4 million monthly national audience, with MediaWorks’ 2.4 million weekly listeners and more than 4500 outdoor channels delivers the kind of market saturation brands demand. This platform combination provides for unique customer journey alignment and commercial partnership opportunities.” Read more: https://lnkd.in/dxgcCcBs Image (left to right): MediaWorks Acting Commercial Director Gerhard Simanke, MediaWorks CEO Outdoor Mike Watkins, MediaWorks CEO Wendy Palmer, Stuff Group Chief Executive Laura Maxwell, Stuff Group Brand Connections Managing Director Matt Headland and MediaWorks Head of Agency Paul Hancox.

We are teaming up with Warner Bros. Discovery ANZ to bring Kiwis all the action from the 37th America's Cup in Barcelona as Emirates Team New Zealand defends the Auld Mug! Together, Stuff and WBD already reach more than 90% of New Zealanders aged 15+, making this the most accessible America’s Cup for New Zealand audiences ever. The Barcelona Regatta, Challenger series, Women’s America’s Cup and Youth America’s Cup will all be part of our comprehensive coverage. Bespoke multichannel commercial opportunities will be available across Stuff, Three and ThreeNow. Our 24/7, live and lively coverage of the America’s Cup will bring Kiwis: ✅ Every race live and free ✅ Every race delayed and on-demand ✅ Race highlights across the day ✅ Insights and analysis from experts on the ground ✅ All the colour from Barcelona, from the plazas to the pier-side Stuff Digital Managing Director Nadia Tolich says: “Stuff is Aotearoa’s new home of live sport. Kiwis trust us to cover the big events brilliantly - from the Rugby World Cup which brought 4.6 million unique visitors to Stuff, to the excitement of the Davis Cup tennis and the Fifa Women’s World Cup” Read more: https://lnkd.in/d3FzmtTj

Happy birthday 𝘕𝘡 𝘏𝘰𝘶𝘴𝘦 & 𝘎𝘢𝘳𝘥𝘦𝘯 🥳 This month marks three decades since the first edition of 𝘕𝘡 𝘏𝘰𝘶𝘴𝘦 & 𝘎𝘢𝘳𝘥𝘦𝘯 was published, and we think 30 looks pretty good on Aotearoa’s favourite lifestyle magazine!^ Even as the cost of living bites, the latest Nielsen CMI readership results show a quarter-on-quarter increase in readership for this premium title - 𝘕𝘡 𝘏𝘰𝘶𝘴𝘦 & 𝘎𝘢𝘳𝘥𝘦𝘯 now reaches 374,000 Kiwis each month. “We are still the country’s favourite lifestyle magazine, reflecting the interest and passion that New Zealanders have in their homes and gardens,” says editor Naomi Larkin. This legacy brand is also renowned for the annual NZ House & Garden Tours, when people can step inside the pages of the magazine and explore beautiful homes and gardens across the motu while raising money for Breast Cancer Foundation NZ. ^𝘚𝘰𝘶𝘳𝘤𝘦: 𝘕𝘪𝘦𝘭𝘴𝘦𝘯 𝘊𝘔𝘐 𝘘2 23- 𝘘1 24 𝘓𝘢𝘳𝘨𝘦𝘴𝘵 𝘏𝘰𝘮𝘦, 𝘎𝘢𝘳𝘥𝘦𝘯, 𝘌𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘪𝘯𝘨 𝘮𝘢𝘨𝘢𝘻𝘪𝘯𝘦 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘳𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘈𝘗 15+

Congratulations to Piers Fuller who has been appointed the new editor of the Wairarapa Times-Age, part of New Zealand’s largest regional news network. Piers is an experienced journalist who grew up in the Wairarapa and has been a senior reporter for The Post based in the region for many years. In fact, he started his journalism career at the Wairarapa Times-Age 20 years ago. He says: "It is such a thrill to be chosen to be the editor of Stuff's newest regional masthead, the Wairarapa Times-Age. I officially take on the new role next week but have already started working with the team in the magnificent Art Deco offices in Masterton. It takes me back to the days when I started my career as a journalist at the Times-Age when we jumped in the car and raced out to stories to get the best local scoops. We look forward to continuing the masthead's role at the centre of news for the region." Stuff Group acquired the Wairarapa Times-Age masthead, including its digital news site and daily and community newspapers, last month.

🎉 We're thrilled to announce the 2024 shortlist for New Zealand's Best Places to Work Awards! ✨ These companies are setting the standard for workplace culture by cultivating dynamic, innovative, and supportive working environments. We can't wait to find out who the winners are at the awards ceremony later this year and celebrate their success! Learn more about the shortlisted businesses and celebrate employee experience with us: https://lnkd.in/g4RtKC8N #BestPlacesToWork #BPTW #Awards #EmployeeExperience #EmployeeEngagement #WorkCulture #NZBusiness EMA HainesAttract nib New Zealand Smartly Humankind Caffeine Daily Stuff

We’ve partnered with current affairs magazine North & South to deliver greater value to our subscribers and a new digital platform for the magazine. From today, The Post becomes the digital home of North & South’s award-winning journalism, delivering exclusive and in-depth content from the magazine to Stuff’s digital news subscribers. The content will also be available for subscribers in the South Island’s digital site, The Press, as well as the Waikato Times. Stuff Mashthead Publishing Managing Director Joanna Norris says Stuff mastheads are committed to beautifully told New Zealand stories and North & South has been delivering those for the past 38 years. “Since we launched our digital mastheads just 16 months ago, we have seen the near doubling of audience reach for our dailies and the growth of The Post as a national politics, policy and business must-read. We are continuing to build new value for our subscribers every day,” she says. Read more: https://lnkd.in/d8rPiVjX

Stuff Group’s digital and print audience has grown to more than 3.4 million New Zealanders each month and continues to be the largest in Aotearoa, according to the latest Nielsen CMI readership results. Across our broad ecosystem of digital and print products, we reach 3.44 million Kiwis every month. It has been just over a year since Stuff Group launched digital subscriptions for our widely-loved and trusted news brands The Post, The Press and the Waikato Times. Digital and print subscribers now deliver almost double the reach of print alone, with a combined audience of 788,000 for The Post, 637,000 for The Press and 406,000 for the Waikato Times. Digital subscriptions to the mastheads grew 17% over just the last quarter. Stuff Masthead Publishing Managing Director Joanna Norris says: “The way Kiwis consume their news is changing and Stuff Group is delivering the right content in the right formats to cement its number one audience position.” Read more: https://lnkd.in/dkNsJs4P