Marketing Communication Specialist (Gaming)

Are you passionate about gaming and looking for a challenging position in a global organization to handle pan-European gaming marketing responsibilities? We are searching for a diligent, organized, and innovative Marketing Communication Specialist with a strong gaming sense or background to join our Product Marketing team at BenQ Europe's head office in the Netherlands.

BenQ is looking for you!

As a Gaming MarCom Specialist, you will be our go-to expert in the gaming industry, taking the lead in crafting and executing dynamic marketing communication campaigns for our eSports and gaming products, including cutting-edge gaming monitors and peripherals. You will drive brand awareness through engaging with pro-gamers, creating compelling content, and managing a vibrant social media presence. You will handle partnerships with the gaming communities and provide on-site support at major gaming events.

Core tasks are:

• Understand gamer behaviors and consumer journeys, and outline marketing messaging to effectively reach them.
• Coordinate and execute regional marketing activities for the BenQ & ZOWIE gaming product categories, including but not limited to pan-European online and physical events.
• Cooperate with gaming partners and influencers to generate brand and product digital content to enhance brand online presence.
• Align and follow up on business directions, promotion plans, and execution with the Business Line Manager and national offices to achieve business goals and communication KPIs.
• Work with the team to create marketing assets, including press releases, campaign pages, and social media content, to increase engagement and online visibility.
• Deliver reports using Google Analytics, social media management tools, and other analytics or marketing outreach platforms.
• Coordinate correspondence between headquarters and BenQ Europe national offices.

If you have…

• A degree in Marketing or a relevant field.
• 1+ years hands-on experience of hands-on product/digital marketing.
• Working experience in gaming filed is advantageous.
• Knowledge of console and PC games, and passionate about gaming related communities and forums.
• Knowledge of digital marketing tools such as GA4, Google Ads, social media management.
• Fluent in English; native proficiency is a plus.
• Proficiency in other European languages is a plus.

And you are …

• Initiative-driven, proactive, with an open learning mindset.
• Ability to develop strategies, manage multiple projects simultaneously, and be highly organized in setting priorities.
• Demonstrates strong ownership and execution of projects, and is capable of managing the budgeting process within assigned projects.
• Ability to rearrange schedules to meet business needs and responds swiftly to changes or unforeseen problems.
• Possesses excellent communication skills.

You should really get in touch with us!

We Offer

A challenging position in a global organisation. Next to a remuneration package that meets market standards, we allow you to work independently with interesting and varied responsibilities. Based on full-time employment we offer:

• 25 leave days per year
• 96 ADV hours
• Performance-based bonus arrangement
• Collective health insurance
• Pension plan
• Discount on company products
• Pleasant work environment in an informal setting
• A flat organization with room for new ideas

Please note that only those candidates who have a valid work permit for the Netherlands will be considered.

The Organisation

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, and lifestyle lighting. Because it matters.

About BenQ Europe

BenQ Europe, a regional office of BenQ Corporation with headquarters in the Netherlands, supports 10 sales offices across Europe. BenQ Europe offers a large product range with integrated technologies: ZOWIE eSports monitors and gears, LCD monitors, projectors, LED lighting products, interactive displays, and wireless presentation solutions.

www.BenQ.eu

Application

If you believe you have the necessary qualifications and are interested in becoming a Gaming Marketing Communication Specialist within our ICM team then please send your application in English by LinkedIn or via e-mail to the following address: Recruitment@Benq.eu. Providing us a motivation letter is mandatory to make your application official.