Today, I’m thrilled to share with you FERMÀT’s Spring 2024 product releases.
In just three months, our incredible team has developed and validated over 20 new product enhancements, all now live on the FERMÀT platform. As a founder, it's truly amazing to see such progress in such a short time.
While I can’t cover everything here on LinkedIn, here are just a few highlights:
🛠 Drag & Drop Custom PDP Builder
With this release, your team now has control over how each product is merchandised for each unique shopping experience created. Using FERMÀT, marketers can run experiments on a variety of PDP elements, such as images, product descriptions, offers, and more. This release introduces 15+ PDP modules we’ve seen perform across countless brands and experiments, giving your team the ability to customize and edit each PDP – no dev skills required.
🎨 CRO Design System for Brand Customizations
While the FERMÀT product has evolved over time, we continue to pride ourselves on creating experiences that convert. Our new CRO Design System enables your team to integrate custom brand colors and fonts, while aligning with our tested and proven design-meets-CRO best practices.
🏷 Shop Tagging & Custom Module Naming
For marketers operating at scale, organization is essential for efficacy – on any platform. Because FERMÀT allows you to create unlimited custom conversion funnels, we found that brands were scrolling through pages of FERMÀT shops before finding the shop(s) they were searching for. Our new tagging system allows you to “tag” shops in order to keep them organized. We’ve also made it possible to rename the drag & drop modules used to build PDPs and LPs, so your team can develop unique naming conventions for their page elements.
➕New PDP and Landing Page Modules
We’ve also continued to build upon our CRO learnings as we experiment in partnership with some of DTC’s top brands. As we learn what’s working, we productize those learnings into pre-built page modules that you can use on your PDPs and LPs. Here are just a few that have recently been released:
Apparel-Specific Product Carousels
Accordions
Social Links
Youtube Embed
– And this is just a brief overview of this release’s additions and improvements. To dig deeper, check out FERMÀT’s Spring 2024 release notes here: https://lnkd.in/gd_ub6-j
To our customers and partners, I invite you to explore these new features and share your thoughts. It is your feedback and transparency that enables us to build such an innovative commerce solution.
Here’s to Q3 - let’s continue this journey of growth together!