Nusara Chinnaphasaen

Are Your Energy Drinks Hiding a Big Sustainability Secret? 🌱💡 🔥#Sustainability #Transparency #BrandGrowth #BV360🔥 Brands lacking transparency may fall behind as eco-aware consumers demand sustainability. Discover how sustainability can drive growth and build brand loyalty in the CPG space. You'd be shocked to hear, but did you know that 73% of consumers are ready to pay more for energy and beverage products from brands with sustainability and transparency at the heart of their operations? In the thrilling world of CPG branding, keeping consumers in the loop is turning out to be a game-changer. 🔑 Key Insights: 🏷️ Crystal-Clear Labeling: Transparency and ecological responsibility set brands apart. ♻️ Sustainability: Engaging consumers with interactive packaging can significantly increase consumer involvement. 📊 Real-Life Reports: Trends verified by actual reports, not just marketing jargon. Think about it. Crystal-clear labeling and ecological responsibility have started to play an essential role in setting brands apart. Moreover, engaging consumers with interactive packaging can mean significant hikes in consumer involvement. This is no bulldozing marketing jargon. Real-life reports verify these trends. Now you might be wondering: "So what's the gist?" Well, it's simple. To stay relevant, brands need to adapt. Digitally receptive practices and meaningful messages are the tool kit for brand reputation and growth in today's market. 🤔 Is your brand prepared for this changing landscape? How much do transparency and sustainability matter in your product offerings? Share your thoughts down below! 👇 #CPGBranding #Sustainability #Transparency #Engagement #BrandGrowth #MarketTrends #DigitalSwift #Insights #CuttingEdge #ChangeMakers #StayAhead #BrandVoice #Preferences #ForTheFuture

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Embarking on a fresh voyage, Hephzibah Pathak, Ogilvy India's pioneering female chairperson, delves into a rich tapestry of diversity, legacy, and the visionary landscape of advertising's future. Swipe to read on! Story by: Venkata Susmita B. #advertising | #marketing |#campaign | #ogilvy | #agency | #advertisingagency | #business | #ogilvyindia

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China’s affluent Zoomers hold the keys to domestic market growth, but many marketers struggle to get on their wavelength. What winning strategies can unlock this opportunity? ⚡️ Chris Reitermann, CEO of Ogilvy APAC & Greater China, explores 3 market shifts shaping Chinese Gen Z's expectations, and key implications for brands in an article published in the German Chamber of Commerce in China | East's latest Ticker Business Journal. Read the full article below 👇

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China’s affluent Zoomers hold the keys to domestic market growth, but many marketers struggle to get on their wavelength. What winning strategies can unlock this opportunity? ⚡️ Chris Reitermann, CEO of Ogilvy APAC & Greater China, explores 3 market shifts shaping Chinese Gen Z's expectations, and key implications for brands in an article published in the German Chamber of Commerce in China | East's latest Ticker Business Journal. Read the full article below 👇 #ChinaGenZ #GenZMarketing

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It was great catching up with Olya Diachuk, Data Driven Media Director at The HEINEKEN Company, at the dentsu Beach House. Ideas explored: How can creatives drive sustainability? What is the future skill set of the CMO? How can brands change consumer behaviour? Watch the full panel and explore more about what’s happening at the beach house via the dentsu at Cannes website: https://lnkd.in/ebA9BWCK #DentsuAtCannes2024 #CannesLions2024 #MarketingInsights #sustainability

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Marketing your FMCG or CPG brand on a shoestring budget? Here we share 8 ways brands can get creative and harness digital marketing on a shoestring budget > https://buff.ly/4aos6ga #digitalmarketing #fmcgmarketing #cpgmarketing #fmcg #cpg

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In this guide, Marketing Week and Publicis Media look at how brands can safely adopt AI tools to enhance their insight, ecommerce and social media, and deploy it to automate and optimise their marketing to best effect. https://lnkd.in/eYRarYGz

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In contrast to conventional approaches centred around metrics such as followers, reach, impressions, likes, and engagement, SWAY by HAVAS Red PH prioritises genuine connections within smaller, more defined niche communities that represent subcultures. Speaking on the launch, Jos Ortega, CEO of HAVAS Ortega and general manager of HAVAS Red Philippines, said, “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” Dayniel Garcia, head of SWAY by HAVAS Red Philippines, also shared, "We are redefining influencer marketing in the Philippines. The emergence of subcultures signalled the need to analyse and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." #influencermarketing #socialmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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People are talking about your brand today. But who knows what’ll happen tomorrow. Brands aren’t immune to the dynamic nature of brand perception, no matter how big a name. Which brings us to this video from PepsiCo They took it upon themselves to leave a mark with their rebranding efforts. Making it clear that underneath their fresh brand rehaul, they were the same iconic brand their consumers fell in love with. Animation gave them the means to match their rebranding efforts with their presentation. Thus turning Pepsi’s new look into a show stopper that brought their existing customers close and new customers closer. What caught your attention in this video from Pepsi? Do let us know in the comments below. #Pepsi #Brand #Rebrand #BrandVideo #Rebranding #Animation #VideoAnimation #VideoMarketing

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Sustainability leaders are facing a myriad of challenges, but how can organisations overcome them and move from strategy to action amid growing demand from consumers, regulators and wider markets? At the latest Havas Genus roundtable we got together with Darshana Myronidis of Virgin, Jeremy Mathieu of ITV and Rosie Kitson of Havas to discuss the transformation themes identified from our research with over 80 leaders in the space. In this feature, Jennifer Nixon outlines the practical solutions shared by senior sustainability leaders during the discussion. Read more here: https://lnkd.in/gg8i_NXH #HavasGenus #Sustainability #SustainableChange #SustainabilityStrategy #SustainabilityAction #MeaningfulChange

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Marketers, do you struggle to balance long-term brand building marketing activities with short term activations? The new “The Impact Balancing Report” from Digitas UK and The Marketing Society addresses the tightrope that a lot of marketers walk, having to demonstrate the cultural impact of marketing as well as the commercial. Understanding how your audiences experience your brand, and the influence marketing has on this is just as important as short term profitability, as it ultimately impacts long term growth. Check it out 👇 https://lnkd.in/etzvJYsU

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💬 Huge value for brands can be unlocked if all research and insight services can be integrated into one easily accessible system. 💬 Director of the Human Understanding Lab Simon Collister PhD shares his tips for how to best integrate new tech into the business. Read it in LBBonline - Little Black Book. https://hubs.ly/Q02wPyC40

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Discover the delicate balance between brand storytelling and data-driven demand generation in Asia. 'The Yin and Yang of Marketing' sheds light on preserving heritage while embracing the future. Check it out: https://lnkd.in/e555t-pt #BrandMarketing #DemandGeneration

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Our latest slider delves into why sustainable marketing is more vital than ever. Discover how embracing sustainable practices not only benefits the environment but also fosters brand loyalty and resilience in today's ever-changing market landscape. Join us in exploring the imperative for sustainable marketing in shaping a brighter, more responsible future. #sustainability #sustainablemarketing #shoppinghabits #marketingstrategy #customervaluemarketing #martechcube

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Dive into the world of sustainable marketing with our insightful post! Learn why sustainable practices are essential for brands today, fostering both environmental responsibility and long-term customer loyalty. Let's embark on a journey towards a brighter, more responsible future together! #sustainability #sustainablemarketing #shoppinghabits #marketingstrategy #customervaluemarketing #martechcube

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For Australian creative agencies, I think we all need to do better at proving the efficacy of cut-through, ambitious creative campaigns to spur our market on. I’d say the average is fairly low in Australia for the standard campaign, versus a market like the UK or the US where the competition between brands is fiercer. There’s a big sea of sameness here amongst brands; our biggest hurdle is proving that we need brands to rise above it. Psembi Kinstan, DDB Group Australia

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Social listening insights show that Hongkongers are sceptical about the Paris Olympics’ ability to stimulate the local economy due to the time difference. This is part of a consumer snapshot that Omnicom Media Group Hong Kong compiled to shed light on the key behaviours of Hongkongers and share ways brands can benefit from the Olympics Several netizens questioned if malls and F&B establishments will remain open in the wee hours of the morning amidst the ongoing Olympic events in Paris. OMG Hong Kong's Insights Director, Nicole Cheng, said those staying up late to watch sporting events might drive demand for supper, snacks/drinks, and even soups, offering more business opportunities to food delivery services, convenience stores, and supermarkets. “We should also not forget the business opportunities during breakfast. Those waking up early for work after watching the games late at night may need coffee or a big breakfast to energise themselves. F&B establishments could think about ways to help consumers recharge with various types of food and drinks,” Nicole explained. Read more on MARKETING-INTERACTIVE: https://lnkd.in/gj--XDq9 #Olympics

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