TRA

Target audiences by their approach to life, not their stereotypes. Read more on MindSets at: https://lnkd.in/g6dqEq-W

There are better ways to represent individuals. Read how at: https://lnkd.in/g85kjbR8

We're looking for an Account Director to join our growing office in Melbourne! The ideal candidate for this new addition to the team will have strong quantitative skills and strategic thinking. You'll be experienced and confident in leading both qualitative and quantitative projects, managing client relationships, and leveraging your specialist expertise to deliver outstanding results.    Interested? Find out more: https://lnkd.in/d6sT-iTb

Gen Z thinks Millennials should stop wearing ankle socks. Gen Alpha are vain. Are these labels as true as we think they are? Insights professionals and marketers have long known the limitations of grouping audiences by demographics. It only tells us part of the story. So what's the alternative? Register for our upcoming webinar to find out. Date: 3rd September 2024 Time: 11 AM AEST / 1 PM NZT More information at: https://lnkd.in/dd3RrzXB

Ideally has just picked up Mumbrella's Marketing Technology Company of the Year award! It's a stellar achievement and all down to a driven and dynamic team. Congratulations to founders Joshua, James, Brendan and everyone at Ideally! Tracksuit also made it as a finalist, after picking up the top spot in the same category in 2022. This is a proud moment for us at TRA Labs. What began with an ambitious vision, is now a reality with the growth and success of Tracksuit and Ideally. Both are making waves – ➕ Ideally tests and develops your ideas and concepts ➕Tracksuit tracks the growth of your brand. Incorporating these tools into your marketing stack makes sense. If you're not already, you should be.

Celebrating moments that matter. It's something we don't do enough. Which is why it's so special to celebrate a technology milestone with our brilliant team at TRA! Last Friday, we unveiled our latest insight performance platform, marking a huge step forward for us. With its super slick charts, AI-driven commentary and next-level performance, the platform is set to transform how we deliver brand tracking measurement and value to our clients. To celebrate this significant moment in our technology roadmap, we held a launch party featuring pizza and sangria! 🍕🍹 A big thank you to everyone who helped make this happen. Watch this space for our next tech release. Levi Allan, Monaleen Cabaron, Adrian Stone, Amy Bradley, Michael Wells, Tony Lai, Logan Porter,

"Cult brands meet your attention with intention" I don't agree with ALL the word swaps in the attached from Alex Tran Some are just trendy euphemisms. However Alex's paper on Cult Brands did bring to mind a timeless advertising maxim that's still true in today's multimedia world: Give people more of what they came for in the first place. Is your ad on during a comedy show? Make them laugh. Is your ad on Instagram? Give them beautiful inspiring aesthetics Is your ad playing before a horror movie? Gross them out or give them a fright Is your ad in a newspaper? Tell them some news. Is your ad on TikTok? Give them something they can copy and repeat. Is your brand activation at a sports event? Help them cheer on their team. This is what we mean by REWARDING advertising in TRA's Creative Edge framework. Be a brand that rewards people with more of what they came for in the first place.

If we only look at demographic markers, King Charles III and Ozzy Osbourne have lots in common. In reality? They're very different people. Demographic data has long been the cornerstone of market research. Yet, it often fails to capture the nuances of individuality. This is where cognitive profiling steps in. It's a method that groups people based on what they think, rather than who they are. Our MindSets study analyses people's overarching orientation to life and puts them in 10 groups. Read more and explore the groupings at: https://lnkd.in/g6dqEq-W

It's time to let go of traditional demographics.  Read more at: https://lnkd.in/g85kjbR8

New Home Retail Research: Brands Own Ease, Aspiration and Comfort The Growth Distillery, in collaboration with TRA, unveiled Reframe: Home Retail today highlighting how brands can transform low consumer confidence into growth opportunities. Key Findings: 🏠 Home as a Sanctuary: 85% view #home as a refuge from the outside world, with 87% enjoying their time at home. 🏠 Consumer Challenges: 1 in 3 feel more negative about their home compared to five years ago; 64% find home maintenance demanding. Bethan Hockey, Research Director at The Growth Distillery states: “When people talk about their homes and the items in them, there is a huge #emotional connection. These aren’t just objects - they are reflections of who they are and what they are trying to achieve.” In the home retail category, she added, there’s a real opportunity for #brands to go beyond form and function, and connect on a deeper level. Brands can connect with consumers through these strategic pathways: alleviate burdens, showcase success, and reimagine sanctuary. Explore more and download Reframe: Home Retail report here: https://lnkd.in/grS7JpGe Full story here: https://lnkd.in/gJnMCAij #NewsCorpAustralia #TheGrowthDistillery #Reframe Michael Murphy Dan Krigstein Leigh Lavery Sabrina Chan Jennifer Lennartsson Liza Williams James Taylor Jessica Folkard Stephanie Forsyth Ciel Graham Jayne Goodman Damian Cleary Natasha Cormier