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We knew that, as a rule, you need to first know your customers' needs, alongside when to contact them and what to offer them. It’s why we chose Mapp Marketing Cloud to integrate PBSL’s multiple data sources and unify them into one place – from our physical branches to our website.
Suzana Bulearca
Chief Marketing Officer
Mapp's tech helped us grow through an unprecedented time, delivering crucial customer comms, at speed. Since then, using Mapp Marketing Cloud we have built out our contact strategies with the breadth of first-party data at our disposal, creating a highly personalised customer experience.
Nick Glover
Customer Loyalty Manager
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