SM Entertainment

SM Entertainment Holds Career Mentoring for Young Adults SM Entertainment (SM, CEO Jang Chul Hyuk and Tak Young Jun) participated in the Young Adult #Career #Mentoring on May 29. Following last year's session held in collaboration with the Seoul Volunteer Center, SM joined the company-affiliated ‘Career Mentoring for Young Adults’ hosted by the Amorepacific Empathy Foundation and the Seoul Metropolitan Government. Fifty-two employee volunteers from 11 companies based in Seoul, including Daum Foundation, Amorepacific, and SM Entertainment, joined in the session. Reflecting the mentees' avid interest, over 687 young adults applied for the session. The session was conducted as a small group discussion, with one mentor paired with five to six young adult mentees. Mentors shared their experiences and helped mentees design their future #careers, creating a meaningful and interactive experience. For SM, six employee #mentors from various departments, including A&R (Artists & Repertoire), Global Physical Distribution, Management, Space Contents, Communication, and General Affairs, participated in the program. They engaged in in-depth discussions with 30 mentees, each mentor guiding six mentees. One SM employee mentor commented, “It was great to refresh myself by meeting with young adults. It reminded me of the excitement I felt when I was a newcomer in the #workplace. I am delighted to help those who are struggling with making career decisions and to participate in co-development activities!” 🔍To Learn More: https://lnkd.in/gPFSJs5j #SM #SMTOWN #SMEntertainment #SMile #Career #Development

SM Expands #KWANGYA Forest in Partnership with Seoul Metropolitan Government to Enhance Biodiversity Conservation SM Entertainment (CEO JANG CHUL HYUK and TAK YOUNG JUN) expanded the ‘KWANGYA Forest’ within Seoul Forest to strengthen environmental conservation efforts ahead of International Day for Biological Diversity. On May 21, SM held an MOU ceremony with the Seoul Metropolitan Government to announce the expansion. CEO JANG CHUL HYUK and other dignitaries attended the event. Under the agreement, SM will co-manage initiative support, planning, construction, and facility management for the next five years. Seoul Metropolitan Government will provide the target area, guidelines for initiative execution, and administration support. In May 2023, SM held the MOU ceremony for the creation of its first KWANGYA Forest, planting various shrubs and over 1,400 species of herbaceous flowers in the area located south of the children’s park in Seoul Forest. Over 50 other species of trees and shrubs were planted, including native plants such as primrose, Funkia ovata var. minor Baker, and viola orientalis. The latest expansion features over 2,900 herbaceous flowers and 14 types of shrubs across a total of 815㎡ area, including Alangium platanifolium var. trilobum and Oyama magnolia. The #forest also has both nature and user-friendly facilities, such as bioluminescent garden lights and trunk chairs. CEO JANG CHUL HYUK stated, “SM prioritizes sustainable environment and society and actively endeavors to fulfill its corporate social responsibility. We hope KWANGYA Forest can be a cozy resting area for the visitors.” Meanwhile, on May 14, SM conducted its second annual #plogging activity with Hyundai Glovis, a company sharing the same building. On the 18th, SMile Community Volunteer Group, made up of SM employees, transplanted #plants they had grown using the Seed KIT - including sunflower, cornflower, and catnip - into KWANGYA Forest. ✅To Learn More: https://bit.ly/3WSawxo #SM #SMTOWN #SMEntertainment #SMile #KWANGYAForest #KWANGYA_FOREST #BiodiversityDay #Biodiversity

[SMile for Earth] SM x CUECLYP - NCT DREAM UPCYCLED BANNER KEYRING 💚 SM partners with #upcycling brand CUECLYP to transform #concert banners from the 2023 NCT DREAM TOUR 'THE DREAM SHOW 2 : In A DREAM’ into unique #keyrings ♻️ These keyrings are produced at a community self-sufficiency center, supporting the economic independence of low-income households. Made with #recycled paper tags and 100% #biodegradable packaging, these keyrings combine cherished concert memories with sustainable values. Curious about how these keyrings are made? Here’s a step-by-step look at the process: 1. Inspect and clean the banner. 2. Cut the clean, dry banners into appropriately sized pieces. 3. Shape and iron the pieces according to the keyring design. 4. Sew the pieces with a label using a sewing machine. 5. Attach a paper tag and ring, then pack it — and voilà! SM is dedicated to various initiatives to protect our blue planet. We will continue our efforts for a #sustainable future! #NCTDREAM #THEDREAMSHOW3 #NCTDREAM_THEDREAMSHOW3 #NCTDREAM_WORLDTOUR #NCT #SMileforEarth #SMTOWN #SMile #CUECLYP #Upcycled #Banner

BoA Donates 50 Million KRW to Support Children with Pediatric Cancer This Children's Day, BoA made a generous contribution of 50 million KRW to the Asan Medical Center. The funds will be used to support pediatric cancer treatment. “Every child deserves to be happy, and I wanted to give a little help to those in need,” BoA commented on her contribution. “I made this donation to give back the immense love and support I have received since my debut at a young age.” In January 2023, BoA also donated 100 million KRW to support the independence of young adults leaving foster care. She was named the 3100th member of the Honor Society and the 700th member of the Women’s Honor Society. Her passion for mentoring is reflected in her continued dedication to meaningful causes for children. Celebrating her 24th debut anniversary this year, BoA has thrived in various fields. She has excelled as an actor, MC, and judge on audition programs. She also participated in the project unit GOT the beat and in producing for NCT WISH, which debuted simultaneously in Korea and Japan. Recently, she released a new single titled ‘Emptiness’, which she wrote herself. ✅To Learn More: https://lnkd.in/gfC-Vhjz #SM #SMTOWN #SMEntertainment #SMile #BoA

KWON YURI Volunteers to Narrate for UNICEF… “I Will Strive to Be a Role Model for Children” KWON YURI (YURI from Girls’ Generation) has continued her philanthropic efforts this year. On May 7, KWON YURI attended the reopening ceremony of the UNICEF Children Experience Hall hosted by UNICEF Korea Committee. She stepped up to promote the organization’s mission of advocating for children’s rights and relief efforts. UNICEF Children’s Experience Hall, which welcomes over 2,000 local children annually, offers visitors an opportunity to learn and experience UNICEF’s aid programs firsthand, educating them about children’s rights and cultivating global citizenship. In celebration of its 30th anniversary, the hall underwent renovations to transform into a more child-friendly space, attracting significant public attention. Hoping to inspire young visitors to dream big and maintain hope, KWON YURI volunteered to narrate the main video for the experience hall and record an audio guide for visually impaired children. During the ceremony, KWON YURI delivered a congratulatory speech. "I am truly happy to participate in a project that helps children in need worldwide. I wholeheartedly congratulate the reopening of the Children's Experience Hall and send blessings to the children who will nurture their dreams here. I will strive to be a positive role model for more children in the future." In addition to her contribution to UNICEF, KWON YURI actively spreads love and supports underprivileged communities around the world through her music and various activities. She serves as an ambassador for ‘Beautiful Mind’, a cultural and diplomatic charity organization. Her dedication to meaningful causes continues to earn her widespread public support. ✅To Learn More: https://lnkd.in/gVAa_NMi #SM #SMTOWN #SMEntertainment #SMile #GirlsGeneration #KWONYURI #YURI #UNICEF #ForEveryChild

EXO CHANYEOL Celebrates Children’s Day with a 20 Million KRW Donation for Children with Hearing Loss In celebration of Children’s Day, EXO CHANYEOL has generously donated 20 million KRW to The Snail of Love, an organization that supports people with hearing loss and deafness. The funds will be used for the Sound Health initiative, including cochlear implant surgeries, language rehabilitation therapy, and support for assistive devices. Since January 2021, CHANYEOL has made regular donations to The Snail of Love. In addition to his monthly donations, this contribution marks his sixth additional donation. CHANYEOL remarked, “Following last year, I am glad and grateful to be able to provide meaningful gifts again this year. I sincerely hope that cochlear implant surgeries will allow children to hear the sound of the world and grow up healthily.” ✅To Learn More: https://lnkd.in/g4y4JDnw #SM #SMTOWN #SMEntertainment #SMile #EXO #CHANYEOL

SM Entertainment Marks Earth Day 2024 with SMile for Earth Campaign In celebration of Earth Day 2024 on April 22, SM Entertainment has launched SMile for Earth Campaign for employees. The campaign included a giveaway of upcycled cross bags, made from used materials. Employees who used tumblers received an Earth Saver’s KIT with a free drink coupon. Incinerating one such banner can produce 4kg of CO2 emissions. SM collected banners used at affiliated artists’ concerts and fan meetings throughout last year, collaborating with upcycling brand CUECLYP to clean and transform them into two types of cross bags. The bag features a lightweight and practical design, making it perfect for everyday use. One employee commented, “It is incredible to see these leftover banners transformed into fancy bags! I will treasure them.” Stay tuned for SMile for Earth Campaign that cares for the #environment 🌏 #SM #SMTOWN #SMEntertainment #SMile #SMileforEarth #Upcycling

SM Entertainment Partners with Samsung Medical Center to Launch ‘SMile WoW Art School’: A K-POP Vocal and Dance Program Initiative for Cochlear Implanted Children On February 28, SM Entertainment (CEO Jang Chul Hyuk) announced a collaborative initiative with Samsung Medical Center, unveiling the ‘SMile WoW Art School’, a K-POP vocal and dance lesson initiative designed for children with cochlear implants. The ‘SMile WoW Art School’ provides professional vocal and dance lessons for cochlear implanted children. It is anticipated that engagement in these musical activities will not only enhance the participants’ sense of rhythm, pitch, and pronunciation but also boost their self-esteem and confidence. Targeting children with cochlear implants from Samsung Medical Center, the program recruited a diverse group of participants ranging from 4th graders to middle school students. Participants will engage in the orientation and eight comprehensive lessons until this May. SM Universe, a K-POP educational institution founded by SM Entertainment, joins the program to provide tailored classroom spaces, curricula, and professional instructors specifically for these children. JANG JAE WON, representative of SM Universe, said, “I sincerely wish for the children to discover the joy of music and enhance their confidence through this program.” During the orientation held at SM Universe on February 27th, Chung Won Ho, professor of otorhinolaryngology, delivered a congratulatory speech. “Considering that cochlear implanted children require at least three years of rehabilitation therapy to achieve optimal hearing, we are optimistic that the ‘SMile WoW Art School’ will offer significant benefits through music and language therapy.” After the orientation, the children and their parents participated in vocal test sessions and a dance orientation class. One of the parents remarked, “I am excited to see my children, who love to sing and dance, participate in these professional K-POP lessons. I hope that SMile WoW Art School can help children find their dreams!” Meanwhile, SM has consistently implemented social contribution activities to help teenagers develop their dreams and grow healthily. In November last year, SM hosted the ‘2023 SMile Music Festival’ at Seong-su Art Hall, Seoul to support teenagers aspiring to be musicians. Since 2015, the festival has attracted participation from 737 individuals across 88 teams. Additionally, SM has sponsored regular concerts by Allkidstra for children and teenagers in culturally underserved areas. ✅ To Learn More: https://lnkd.in/gsWBpdCz #SM #SMTOWN #SMEntertainment #SMile #SMileWoWArtSchool #SMUniverse #KPOP

NCT DOYOUNG Celebrates Birthday with 30 Million KRW Donation to Support Low-Income Adolescent Girls NCT DOYOUNG has made another heartfelt contribution in 2024. In celebration of his birthday today (February 1), DOYOUNG has donated 30 million KRW to The Direct Donation, a professional donation platform. His contribution will provide feminine products, stationery, and everyday essentials to low-income adolescent girls. Reflecting on his donation, DOYOUNG stated, “The love and support I have received from Czennie (the fandom) have always been my joy and driving force. Believing that sharing this love would double the happiness, I hope my modest support reaches the teenagers in need. May 2024 be a year filled with laughter for everyone!” DOYOUNG's philanthropic efforts have been notable, with his total contributions exceeding 201 million KRW over the past two years. Following his 100 million KRW donation to the Turkey–Syria earthquake relief efforts in February last year, he continued his contribution by donating 30 million KRW in March for wildlife relief in Gyeongbuk and Uljin, Korea, and another 50 million KRW in December to support children celebrating Christmas. As a positive influence on others, DOYOUNG has been named to the Honor Society in recognition of his ongoing commitment. Meanwhile, NCT 127 will perform on their second world tour, ‘NEO CITY – THE UNITY,’ at the Macau Galaxy Arena on February 3 and 4. ✅To Learn More: https://lnkd.in/gyxG7pfi #SM #SMTOWN #SMEntertainment #SMile #NCT #DOYOUNG

SM Expands SMile’s Social Contribution Activities: “Build a Future in which Everyone Can Smile” In its commitment to strengthening #ESG management, SM Entertainment is broadening the scope of its social contribution activities through its social contribution brand, #SMile. SMile embodies SM’s vision of enabling culture to ‘create a future in which everyone can dream and smile together’. SM has continuously executed initiatives to nurture the dreams of future generations. Last year, SM was actively involved in diverse social contribution activities, which included hosting SMile Music Festival in support of young musicians, engaging employees and artists in SMile Community Volunteer Group, and forming the KWANGYA Forest. SMile Music Festival is SM’s core social contribution program, fostering young talents who nurture their dreams through music. Since 2015, the festival has attracted participation from 737 individuals across 88 teams, who received training from professional vocal, dance, and band trainers and delivered impressive stage performances. SM has also supported Allkidstra's regular performances for children and youths in culturally underserved areas, offering support for performance costs, classical music consultancy, performance collaborations, and the usage of the track ‘Into The New World’. SMile Community Volunteer Group's achievements are also significant. Initiated in 2014 through the voluntary involvement of employees and artists, 422 volunteers contributed a total of 1,277 volunteer hours last year. Key activities included gardening, photography, baking, support for stray dogs, plogging, book narration, and mural painting, etc. SM's commitment to biodiversity conservation was acknowledged when KWANGYA Forest received the Grand Prize at the 2023 Green City Award ceremony hosted by Seoul Metropolitan City. Additionally, the gardening volunteer group conducted 99 ecological observations in KWANGYA Forest, contributing to biodiversity preservation. SM has actively engaged in social contributions beyond Korea. Since 2016, through the ‘SMile for U’ campaign in partnership with The Korea Committee for UNICEF, SM has facilitated music education for the healthy development of children in Vietnam and the Philippines. In 2023, the campaign supported music equipment provision, teacher training, and curriculum development for 38 schools across multiple regions in Vietnam. Artist SIWON CHOI visited an educational institution in Nintuun Province. The campaign also supported 200 institutions in the Philippines by providing music kits and developing an integrated music and arts education curriculum for children with disabilities. To date, this initiative has reached 100,000 children with music education. Meanwhile, SM plans to continue its diverse social contribution activities in 2024 through its ‘SMile’ brand. 📰 To Learn More: https://lnkd.in/gqQbWk-C