Ludovico Spagnolo

Future Trends in Digital Marketing: What to Expect in the Next 5 Years #DigitalMarketing #MarketingTrends #AI #VoiceSearch #VideoMarketing #AR #VR #DataPrivacy #SocialCommerce #Sustainability

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At ATTIMO.AI your needs, as a service-based business owner, will always be number one to us! During our pre-launch, we're still looking to nail down our messaging even further. Our company ATTIMO.AI - Every Moment Counts ('attimo' is Italian, for 'moment'), is replacing costly call centers, appointment bookers, and sales reps/departments. Think for business in the following industries: home repair, coaches, therapists, insurance agents, real estate, private trainers, housekeeping, car repair, etc. Our current clients almost immediately improve their business revenue, because they are not missing any calls anymore from prospects, and current customers. Adding to that, we can train Attimo.AI to book qualified sales calls for them, so they save a ton of time, by not getting on the phone with unqualified leads. Since our AI (and we've done the tests and have case studies) can help improve operational efficiency in several ways, we want to nail down ONE particular problem we're helping YOU solve and that we focus on throughout our marketing messaging. As such, my question for you is: + Would you be more interested in the customer service side of our AI technology, or the part where we can book qualified sales appointments with prospects? + Or neither and do you experience an entirely different operational, or sales problem that you think our AI can help solve based on what I wrote? Thanks in advance for your help!

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Get #socialintelligence work with you not against you: Unlock the Power of Your #PersonalBrand with #Brand24: Sign up today for a trial and discover how our cutting-edge features can not only help you expand your network and attract new business within just a week or two, but also elevate your career by showcasing your strengths to #hiringmanagers for that dream job position. Take control of your professional journey with Brand24 - Your key to success on #LinkedIn!" By emphasizing the immediate benefits of using Brand24 for #personalbranding, #networking, and career development, you can capture the attention and interest of individuals looking to enhance their LinkedIn experience and achieve their professional goals. https://lnkd.in/gUZNssbW

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How to estimate any result In my work with marketing and other teams, I often notice that many teams and managers lack enough information and data to make the right decisions. That's why I have a simple and practical checklist of how to estimate anything. You need a three-dimensional picture that contains: - absolute numbers — how many leads, sales, or pieces of something we have — to show the volume - qualitative numbers — conversion rate, 10% increase, 3% of our sales volume, 3/1 LTV to CAC ratio — to show the quality - “money” numbers — cost per lead, CAC, cost per something — to show the price. While it may seem straightforward, I’ve witnessed numerous instances where teams made decisions based on a single parameter, such as the volume of leads. This approach can lead to oversights and misjudgments. My perspective primarily stems from marketing, but this principle is universally applicable. For example, You need to decide if some channel is worth investing in. Ask yourself for the numbers: what is the channel’s absolute number of potential sales? Is it big compared to the overall volume? What is the price of each new sale, and is it fit to your unit economics? The ideal pitch to make a decision in this case. We have an opportunity to launch a new channel that will bring us 100 leads per month (10% of our current overall volume) for $100 for each (10% higher than the current average). The average conversion rate to purchase from this channel is 5%. We anticipated 4% at the start, and we could test it for two weeks to prove or disprove the quality of leads. Assuming we’ll get an average conversion rate, we’ll have the cost for purchase of $2000, which is ok for our unit economics. Or you want to estimate your content production team. Ask your team: - how many content units do they produce for a specific time? - how do they measure the quality of every content unit? - what is the price for each unit? It's crucial to compare these aspects with your targets and goals. Ensuring alignment is key to determining if something fits your goals or not. Without this comprehensive view, you risk making decisions that don't align with your objectives. Therefore, having a three-dimensional understanding of your business is paramount.

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It's unfortunate to hear that Meta is ending fundraising tools for European Economic Area (EEA) from 1st July 2024. We should acknowledge the significant impact that Facebook has made through these tools. It's also important to future-proof your campaigns and prepare for the upcoming changes. We can help with tested and proven flows that work. Whatever you do, don't use flows that add additional friction, like logging in or creating accounts on third-party platforms. Instagram and Facebook users don't like these extra steps, which will impact your conversion and Ad ROI. 🆕 One-click flows designed for Instagram and Facebook audiences that convert 4x higher than traditional Facebook forms 🔀 Unlimited registration and lead gen flows that drop users straight into a web fundraising page 📈 Proven to have a higher value page ROI on your ad spend than traditional Facebook flows. 🔛 Set up custom pop-ups and redirects to point your users to where you want them to go after getting fundraising page 📩 Set up automated personalised journeys and nudges If any charities have questions or need support in mitigating the risk of disrupting their supporters and income, they can reach out for assistance at https://lnkd.in/eGFcU7tb. Be sure to note the key dates when donations, pages, and payments will end. More information is available at https://lnkd.in/e3paYKMc. #facebook #meta #facebookfundraising #socialgiving #charities #donations

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We wrote one post for a client that got: 👉 +247.000 impressions 👉 +1.200 likes 👉 +196 comments A combination of a great story, high-quality copywriting, and luck. We of course celebrated with the client. The post did what it should. But the virality won't do shit by itself. Often it will hurt your brand more than it will benefit it. If you post a dumb video of a cat and a dog fighting, that post will probably generate a lot of views and new followers. But those followers now expect funny animal videos. Not posts related to your specific niche. That's a bad position to put yourself in. But when you, once in a while, hit a home run that's related to you as a person or what you do, please don't stop there! 👉 Check the relevance of new followers 👉 Continue with consistently providing value-adding posts 👉 Start conversations with people who are relevant to your business. Likes and reach is one thing. Relations and new opportunities are the holy grail of why we're doing this. So when this client told me that people approach her face-to-face, saying how much they enjoy her posts and that they now know a lot more about the value her company is bringing ... See, that's when I'm satisfied. ______ Want to work strategically with your personal brand? Here are some suggestions👇 1) Follow me and ring the bell for more content like this🔔 2) Send me a DM if you want to chat personal branding.

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🚀 Dive into the future of web development! 🌐 Explore the trends shaping 2024: 🤖 AI & ML: Enhanced user experiences, personalized content, and more! 🔍 Internet of Behavior (IoB): Tailored online experiences based on user behavior. 🔗 Headless CMS: Flexibility and optimization for diverse platforms. 🔩 Micro Frontends: Modular UI development for improved efficiency. 📱 Mobile Optimization: Crucial for seamless user experiences. 🔄 GraphQL: Dynamic, scalable data interactions. 🔒 Zero Trust Architecture (ZTA): Advanced security against cyber threats. ☁️ Serverless Architecture: Focus on code, scalability, and cost-efficiency. 🌐 Edge Computing: Minimize latency and enhance real-time capabilities. 💻 Popular Languages & Frameworks: Rust, Python, Node.js, Svelte, and more! Embrace these trends to stay ahead in the ever-evolving digital landscape! 💡 #WebDevelopment #FutureTrends #2024Tech

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In our series of leadership of startup assessments, we now turn to a specific situation: meeting a potential investor. The graph below measures the personality traits of the founder team vs. the team of potential investors ("squared," 2 people with exactly the same personality type, rare case, but curious!). The might-be investor is more risk-averse (not always the rule), nearly equally trusting-skeptical, more pragmatic, more deliberate and not fast-paced, more fact-driven and definitely supporting. Whom (looking at the colors) do you think is the best nearby fit in the startup team if all dots indicate individuals and their personality in the respective dimension? #personality #teamfit #hr #artificialintelligence cc Oliver Zuegel Michael Gutsmann Thomas Gronbach Jan Rosenkranz

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How to Make YouTube Work for Low Ticket eCommerce Products 🎥 I recently spoke with Christian Hoppe, Co-Founder of Forwrd Agency, on my podcast about the challenges of using YouTube ads profitably for low-ticket eCommerce items. Christian shared how, after over a year of testing and optimizing their creative and media buying strategy, he cracked the code to drive profitable returns from YouTube ads for ecommerce brands. Some key insights Christian provided: - YouTube works extremely well for high-ticket B2B products like online courses, but making it work for low-ticket consumer products is very difficult due to the economics. - While video is often seen as an awareness product, it can drive performance when you adopt the right creative approach and media buying tactics. - Instead of aiming for a high view-through rate, build a creative that will find the right target audience. If you're an ecommerce marketer struggling to make YouTube work, make sure to watch Christian's full insights in our latest episode below! 👇 Watch Full Episode: https://lnkd.in/dEdMRdmq Let me know your biggest challenges around YouTube ads and low-ticket products in the comments!

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Do you need a helping hand understanding great AI tools and how to jump-start using them? Join me on 27th June for in-person training on How to Use Generative AI for Agencies through the Alliance of Independent Agencies. #GenAI #Training #Agencies #AILiteracy

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What a life I get to live 😁 I can tell you that this was the most painless process I have experienced while trying to give blood. RedDrop One is going to change the blood collection space. Learn more by visiting https://www.reddropdx.com/ #InnosphereGraduate #LifeScience

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Here is how you build a LinkedIn advocacy programme in 2024... To build organisational-wide LinkedIn campaigns that work you must give your spokespeople the resources to create high-quality content mixed with comprehensive training and development for the wider org.

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These two smart guys will join Startup Factory (NGO)'s webinar tomorrow as charismatic lectors ➡️ https://bit.ly/3Uyt5Fr ⬅️ Learn why LinkedIn is worth using – as explained and supported by data from Alexander Krastev 🔖 and Emanuel (Еmo) Tonev 🦦 See you tomorrow at 5 p.m. ⏱ #LinkedInWebinar #LinkedInTrainings #BookMark #LinkedInMarketing #DigitalMarketing

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💡 Interested in 𝗡𝗘𝗧𝗪𝗢𝗥𝗞 𝗘𝗙𝗙𝗘𝗖𝗧𝗦 and how to design them? 💡 Watch this brilliant 3-hour course by NFX! It gives an amazing overview of different types of network effects, explains how it works and how to use them in your startup 😍 For free. Just a few bits from first episodes 👇 ↳ Real ID networks (like Facebook) are usually having more value than pseudonymous or anonymous. Almost always you will need to choose 𝗢𝗡𝗘 type for the network that you are planning to create. Authors believe that web3 will also move towards Real ID in most apps. ↳ To turn on the network effect, you need to achieve critical mass. How to get to this critical mass when building a network? Grow the clusters and connect them to each other. ↳ Uber and Lyft are examples of asymptotic marketplaces: in the beginning the network size grows very quickly, but the value that users receive does not increase that much ('if taxi arrives in 4 minutes, it's enough, I don't need it faster') https://lnkd.in/epY2nqy4 I'm already waiting for the second season!

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Exciting News! Introducing my latest product development: Single Page Websites! With attention spans dwindling, Single Page Websites offer streamlined user experiences, especially on mobile devices, without compromising on impact. Plus, the cherry on top? Great ROI! Experience the power of simplicity and efficiency in web design. Read my article to learn more about maximizing your online presence. #WebDesign #DigitalMarketing #ROI #Simplicity #Mobile #Efficiency

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- Utilize generative AI tools to create unique and striking marketing campaigns. - Leverage technologies like Krea.ai, Midjourney, Comfy UI, and others to enhance creative output. - Collaborate with creative minds and AI experts to stay at the forefront of innovative advertising campaigns. What are your thoughts on integrating AI-powered creativity into marketing strategies? #AIinMarketing #InnovationInAdvertising #CreativeCollaboration #MarketingCampaigns #BusinessGrowth #TrendingTech Learn more about this topic here: https://lnkd.in/epTsTWQS At Grow Scale Win™, we use AI to enhance productivity and efficiency. The AI Growth System® provides a holistic approach to business growth with a personalized strategy and AI-powered tools for lead generation, nurturing prospects, and closing sales. Learn more at www.growscale.win. DM us with any questions.

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If you want to know more about how AI can help drive your business check out this AI in Action workshop from WSI Waverley Digital Marketing and Melanie Gard - more info below!

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Is your company "Digital Presence" important and what does it mean? The "Digital Presence" concept includes: * Company brand - colours, fonts and story around which the identity has been built up, that is prepared and seen in the digital spaces * All related branded materials accompanying messages, communication and all types of posting in the web * All messages coming out from the brand in the digital world - this is the way it tells stories, present products or services, communicates inside different communities and networks, post articles - this is all social and business activity related * All touch points with the customer related to automation and data collection that is used further to navigate the brand performance in the digital world. Includes all interactions with audiences, multiple types of researches via which negative or positive feedback is received, the way in which the brand stands before different markets segments along with its methods of obtaining data 👉 This is all that is seen at any moment of encounter with any part of the brand in the digital world. More companies build their digital identities separately today, simply because the audiences structure and overlap levels are already different in the digital social interactions. *** Did you see it yet? You digital presence in not your website and your online store. Your digital presence tells your story to market segments that your physical activities do not reach anymore. Purple Bear opens a one-month time window for consultations on the subject of “Digital Presence” with you. Get Us On Your Side 👉 https://lnkd.in/dWHxqtS4 #digitalinnovation #digitalmarketing #digitalmarketingagency #digitalbranding #brandingstrategy #digitalpresence #purplebearexclusive #digitaltransformation #digitalassets #socialmediamarketing #socialmediagrowth #socialmediaagency #socialmediaexpert #retailrevolution #retailstrategy #retailbusiness #luxuryretail #luxurybrands

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