Leonardo Ruoso

Encouraging ownership of projects and tasks can be a game-changer for team motivation. • During performance evaluations, clearly articulate how each member's work aligns with organisational goals, empowering them to make decisions and fostering a proactive attitude. • Ownership isn’t a solo gig —promote team-wide collaboration and recognise collective efforts. • Equip your team with clear expectations, resources, and support, and reward those who show initiative. • Create a culture where taking risks and learning from mistakes is celebrated. • Use performance evaluations to provide constructive feedback and drive continuous improvement. When team members feel they own their work, they're more invested, proactive, and proud!

• Reference existing theories and frameworks. Think of your research as the newest chapter in an ongoing story. • Address current industry challenges and societal impacts. Make sure your research matters in the real world. • Highlight the practical applications for industry pros and the academic contributions for your peers. Yes, you can impress both. • Ensure your work offers some unique insights and tangible benefits. Aim to be the one they cite at conferences and implement in boardrooms. • Provide actionable tips for practitioners and suggest new avenues for academics. Bridge theory and practice.

• Use probability and impact analysis over gut feelings. Advanced analytics and machine learning must become your best friends. • Checklists aren't just for shopping. Use them along with scenario analysis to keep decisions consistent and thorough —shisa kanko: point your things and call. • Train your team on biases and the magic of data. Encourage diverse viewpoints —two heads are better than one. • Regular audits and feedback loops are essential. Learn from past decisions to avoid repeating mistakes. • Decision support systems and automated tools can handle routine tasks, leaving complex decisions to the pros, with data as their guide.

Mentors and sponsors are akin to a map and a chauffeur for your career journey. Mentors, the sages of your career, dispense advice and insights, a career GPS, guiding you through the twists and turns of life. Sponsors, on the other hand, are the high-powered advocates who open doors and push you through them. Mentors are found among colleagues and veterans who have trodden the path you aspire to follow. Engage with curiosity and keep them updated on your progress —value their counsel and apply their advice. For sponsors, visibility is key. Deliver and ensure your contributions are noticed. Tackle challenging projects and make them known. They invest their clout in who's worth it. And hedge against turnover and ensure a broad support.

To promote your venture: • Ensure your Unique Selling Proposition is crystal clear and flaunt cutting-edge tech. • Rub shoulders with industry giants and secure a podium spot at trade shows • Craft engaging content that even your gran would understand. • Build partnerships that scream credibility. • Keep your social media buzzing like a pub on a Friday night. • Show off customer success as if they’re the next unicorn. • Invest in branding sharper than a Savile Row suit. • Foster and demonstrate an innovative culture. • Grab some industry awards —nothing like a bit of bling to impress the sceptics. Cheers to your venture’s success!

Understanding their business is the cornerstone of account management! • Begin with a SWOT to uncover their market position, strengths, and ambitions, then get into their business mechanics​. • Robust relationships are about the grand scheme of things and aligning your offerings to their ambitions​. • Be the fortune teller —anticipate what they might require before they do, based on trends and interactions —a strategic ally. • Tailor your communication to the needs of the account. Personalisation boosts satisfaction and opens doors to up-/cross-selling​. • Embrace strategic management —clear goals and open dialogue to adapt to changing needs​. • Wield the CRM to track interactions and stakeholders, ensuring a good view of account.