Filippo Polegato

A #softdrink tax is planned to enter into force in Italy in just a couple of months. There is still time for it to be reconsidered - and it should. Here’s why: 👉 There is no clear evidence on the effectiveness of a soft drink tax in reaching public health goals, including reducing obesity or non-communicable diseases. A European Commission’s report from July 2022 concluded that there is no concrete, empirical evidence that selective taxation policies have reduced obesity, overweight and associated non-communicable diseases (NCDs). 🔎 View the report here: https://lnkd.in/dXb-38Cm 👉 Taxing soft drinks is a simplistic, discriminatory approach that only targets a single, specific food group, ignoring the contribution of other nutrients and food categories to total sugar and calorie intake. Sweetened beverages are frequently not, and by far, the main contributor to free sugars intake. When looking at data across countries, there does not also appear to be a correlation between frequent soft drink consumption and obesity rates. Countries with some of the highest rates of overweight and obesity have the lowest proportion of frequent sugary soft drink consumers (COSI/WHO Europe Round 5 - 2018-2020). 🔔 What’s the alternative to taxation? Clearly, voluntary actions, such as #SugarReduction and reformulation, smaller pack sizes to promote portion control, and consumer education in promoting balanced diets. They have proven to be effective measures and should be further encouraged. Want an example of how self-regulatory actions work? Take our own sector. ✔️ At European level, we have been on an ambitious #SugarReduction journey for many years to help consumers manage their sugar intake from our drinks, while also offering them smaller pack sizes to promote moderate consumption. We already reached significant milestones: a 13.3% reduction between 2000-2015, followed by a 14.6% reduction between 2015-2019, and, more recently, a 7.6% reduction between 2019-2022. ✔️ If we look at Italy, our sector has also made great sugar reduction achievements there with a -41% reduction in average added sugars between 2008 and 2022.

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Some data from the official Annual review of Consorzio Tutela Grana Padano The foreign consumption turnover has already exceeded the Italian one: almost one billion and 950 million euros compared to the billion and 650 million euros in Italy. This year, therefore, global consumers spent almost 3.7 billion euros to purchase Grana Padano, with a +16% compared to 2022". Elaborating the data published by Istat on cheese exports, it emerges that in 2023 exports of Grana Padano DOP reached a total of 2,482,891 wheels, up by 6.55%. “This means that in 2023 48.4% of the marked production was destined for foreign markets – comments the General Director of the Consortium, Stefano Berni – Furthermore, considering an increase in the retail prices of Grana Padano higher than the trend of Inflation, the increase in global spending on Grana Padano is close to 15%”. The non-EU28 markets, after the expansion recorded in 2022, consolidated an increase of 5.14%, for a total volume of 607,530 wheels. https://lnkd.in/gSUU6eCm Gabriele Falcone Pierluigi Pollio Filippo Cassabgi Alessandro Dal Bello Daniele Bonifati Latteria Soresina Vittoria Dell'Anna Coby Wong #granapadano #export #consorziodelgranapadano

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and this Giacomo`s working offer in #Milan, giving me the #chance to comment a topic that is on the playground in #Italy since many years. For people not living in Italy, it is strange to listen many working Italians complains about "not having enough money". Considering that in Italy there is a lot of need of #jobpositions, people asks themselves how this can be possible. Then, here an example: you read here on LinkedIn about a "#jobopportunity" in the #GenerativeAI sector, where you have to be a #coach of many topics, #privacy included, having some #coding abilities, a lot of #passion and some #vendor competences going directly to clients, with an offer of 35k/45k annually. So, Giacomo is looking for expertise, competence and good passion, and he wants to pay this a little more than the money received a person working in a #supermarket. Giacomo is sponsoring this one as an #opportunity, and the sad part of all this is that I`m sure that some Italians are thinking that this is really an opportunity. But, attention: it is not a Giacomo responsibility something like this. Instead, it is the #italianjobsystem that grew Giacomo in this way, allowing Giacomo to think and to believe that his offer is an opportunity. As an example of this, going to the #website of Giacomo the majority of the offers are on this target price, and this contribute to create in Giacomo a mindset that is in many Italians. Unfortunately, in our lovely nations there is not the perception that quality work has to be paid as it is in other nations of Europe, as it is in #USA, #Canada, #Australia, #UAE, #SaudiArabia, #Israel and many other places. Cost of living is growing year after year, and qualified jobs have to be paid, and until the mindset of Giacomo and of the many other Giacomos around the Belpaese will not chance, it`ll be very difficult that Italy will be able to solve a problem that is around since at least 35 years. If we really want to change Italy, we have to start from the fundamentals, and this is one of them. #italianmindset #working #work #ai #artificialintelligence #teach #teachers #teacher #generative #tool #genai #workshop #education

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✨ 🎊 Recently, a prominent Italian media outlet, "Repubblica," featured a key report on #LuckiBotPro. Thanks to our partner. BOB - il robot cameriere 🤝 The coverage described an owner who manages two bars and a restaurant. After traveling to China, the owner developed a passion for robotic technology and considered empowering his bars and restaurant with it, subsequently introducing robots into his workplace. #LuckiBotPro is that travels autonomously between tables like an experienced runner, able to rely on a variety of sensors and stabilizers that allow it to carry up to 40 kg on a maximum of 4 trays. it here to liberate the staff by taking over mundane and repetitive work tasks, allowing waiters to enhance customer service and engage in more upselling activities. Let's work together for the catering future where innovation and human touch go hand in hand! 🤲 Become our partner: https://lnkd.in/g7bga__c For more information, please refer to the press coverage 👇 https://lnkd.in/gxzVrSyE #OrionStarRobotics #RoboticsInHospitality #FutureOfWork #DiningInnovation #RobotWaiters #AIRobot #efficiently #Technology #Innovation #LuckiBotPro #RobotNavigation

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Buying a refurbished iPhone comes with a real risk of being a less safe product. I didn’t know, but major platforms require that the safety warnings in iPhones be disabled when selling the second hand iPhones on their websites This was done because Apple warnings were coming up for the users when non-authorized parts were used to renew the device in the first place, and many complaints and returns were killing the business. In order to disable these warnings, a significant tampering with the phone on hardware level is required. Main issue, safety measures are disabled, the phone doesn’t meet safety standards anymore and shouldn’t even be allowed anymore to be offered on the market. This is serious

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Another step into the growing path

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Pet Trend has shared an insightful article about the Non-Food pet market in Italy, highlighting our collaboration with Nomisma - Ricerca e consulenza per il business. Discover the latest trends and innovations in pet accessories. 🐾 Read more: https://lnkd.in/dVj7GG7p #PetCare #PetIndustry #Innovation #Zoomark25 #NonFoodMarket

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JAKALA’s Vision in Marketing and Advertising on Corriere della Sera 🗞️   We’re excited to announce a recent feature in Corriere della Sera, spotlighting JAKALA’s mission. Our thanks to Francesco Bertolino for capturing our essence so well.   For two decades, we’ve challenged the adage that “Half of my advertising budget is wasted; the trouble is, I don’t know which half.” Through #DataDriven insights, we’ve crafted a platform that guides businesses toward effective ad spending, as shared by our CEO, Stefano Pedron.   #AI is our ally, not a replacement for creativity. By harnessing AI, we refine data into actionable strategies, sifting crucial signals from background noise. With over 500 dedicated AI experts and ambitious plans to double our team within three years, we’re positioned for transformative #growth.   🚀 Our trajectory aims high: top-five industry player by 2030, surpassing the billion-dollar revenue mark. With Ardian’s support and expansion into North America on the horizon, our journey toward marketing excellence continues.   Discover more: https://lnkd.in/dPXHjA6f #weareJAKALA #TogetherToGetThere

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Kilpatrick is a great partner for Invest in Tuscany because we bring unparalleled expertise in executive search and HR consulting! 🌟 In their last #SpeedTalk, Claudia Paoletti, Managing Partner at Kilpatrick, highlights the unique value we offer to businesses. She discusses the main opportunities within the Regione Toscana network and shares valuable insights on what companies investing in Tuscany need. 🚀🌍 #Kilpatrick #InvestInTuscany #HRConsulting #ExecutiveSearch

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Recente articolo di Coffe Today su la Coffe Challenge.

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💡Exporting to the United States: what are the most successful #MadeinItaly products? 👇 Find more in the following article: https://lnkd.in/dyZgzVu4 #internalization #businessdevelopment #export

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Ready to make your beverage brand a champion during the Paris Olympics? 🥇🍹 With 82% of Italians gearing up to watch the Paris Olympics, the Italian HoReCa landscape is witnessing an uptick in dining out and weekday visits. Which games will consumers flock to watch On Premise? And more importantly, what will they be drinking? CGA's insights not only answer these crucial questions but also highlight strategies for tailoring experiences to match consumer preferences. Don't miss out on this opportunity to harness the Olympic enthusiasm. Dive deeper into our insights: https://lnkd.in/eeb-w4-n #CGAbyNIQ #OnPremise #ParisOlympics #Olympics2024 #Italy #drinkchoices #consumerinsights #beverageindustry #horeca #hospitality

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#PosteItaliane: Q1 2024 Financial Results. Strong start to 2024 across all businesses. Q1-24 revenues up 6% Y/Y to €3.05 billion. Continued focus on cost discipline mitigating inflation impact. Strong Q1-24 operating profit growth, up 14% Y/Y, to €706M, benefitting from a diversified business model. Net profit at €501M, UP 16% Y/Y. https://lnkd.in/dSw2czPf

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🎙 #25AnniConfimprese I Breve intervista ad Alessandro Bozzoli, CEO & Founder AUDES Group 👇

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Morosha - #2 in the category of the fastest growing vodka brands in the world!🥈 According to the results of the annual ranking of The Millionaires' Club Drinks Internetaional vodka brand Morosha took the second place in the category of the fastest growing vodka brands in the world, adding 51.6% compared to the previous year ↗ The Morosha brand also holds the 6th place in the overall ranking of vodka brands in the world, with the biggest year-on-year growth in the top ten!💪 Further - more!💯

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Today on newsstands on Marketing Oggi... the strategic role of Pop Up Stores on new forms of Marketing and Retailing. It is the new Hybrid and Integrated Marketing. #h2hmarketing

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🌍 Embracing Change: A Call to Action 🌱 In a world driven by the pursuit of "continuous growth," we often find ourselves trapped in a cycle of consumption—buying more and more things without truly considering their necessity or impact. It's a paradoxical reality that begs for our attention, a visual reminder of the choices we believe we have, yet often find ourselves drowning in duplicates and excess. At The NOLD, we recognise that change begins with us, and we aim to lead by example in the hope that brands will follow suit. We're committed to reshaping the fashion landscape by empowering individuals to easily sell what they no longer wear and inspiring a shift in mindset towards mindful consumption. 💡

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