Sunny Shaw

#IPL 2024 created 10% more buzz overall than previous seasons: Wavemaker report.In the Earned Equity Report on IPL 2024, Wavemaker analyses how the audience perception of IPL has evolved over years. Ajay Gupte | Vishal Jacob #e4m #wavemaker #ipl #equityReport #advertising

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Digitas India and MoEngage join hands to boost ROI for brands Link in the comments Sonia Khurana Sanjay Kupae Digitas India MoEngage #mediabrief #DigitasIndia #MoEngage #ROI #digital #marketing #publicrelations #media

Unveiling the Power of Premium Inventory in Advertising  In the fast-paced, ever-evolving world of digital advertising, reaching the right audience at the right time is crucial. Not all ad placements are created equal. Premium inventory offers a strategic advantage, putting your brand in front of highly engaged users on reputable websites and apps. Why Premium Inventory Matters: 🔹 Quality over Quantity: Premium inventory attracts users actively seeking information or making purchasing decisions, leading to better engagement and conversions. 🔹 Brand Affinity: Associating with reputable publishers elevates your brand image and builds consumer trust. 🔹 Enhanced Visibility: Prime ad locations ensure maximum visibility, better brand recall, and a lasting impression. Aroscop: Unlocking the Potential of Premium Inventory At Aroscop, we use premium inventory to elevate your advertising campaigns. Our future-ready programmatic technology, backed by data science, leverages advanced programmatic ad serving, RTB technologies, analytics, consumer insights, machine learning, and AI to reach the right audience at the right time. How We Maximize Your Impact: 🔹 Strategic Targeting: Advanced algorithms align premium inventory with your target audience and goals. 🔹 Data-Driven Decisions: Rich consumer data and machine learning ensure ads reach users in the consideration phase. 🔹 Performance Optimization: Real-time bidding and dynamic creative adjustments make your message resonate at the most opportune moment. Achieve with Aroscop: 🔹 Increased Brand Awareness: Reach high-value users and establish your brand presence. 🔹 Improved Conversion Rates: Target users likely to convert, boosting ROI.  🔹 Enhanced Brand Image: Associate with trusted publishers for a premium image. Ready to unlock your advertising potential? At Aroscop, we're passionate about leveraging premium inventory and data-driven advertising. Contact us to craft a winning strategy! 🔗 Visit www.aroscop.com to learn more. #ProgrammaticAdvertising #DigitalMarketing #AdTech #DataScience #MachineLearning #AI #PremiumInventory #Aroscop #MarketingROI

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What brands expect from media agencies In a panel discussion at the Goa Fest 2024, titled ‘The Changing Expectations from a Media Client Leader,’ industry leaders delved into the evolving expectations placed on media client leaders and the challenges they face in meeting these demands. #Goafest #AdvertisingRocks #MusicMagic #EpicFinals #Goafest2024 #TheAgeOfAdaptibility #GoafestMasterclass #AbbyAwards2024 #GoafestAfterParty #AllEyesOnYou #OTTMoments

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Going public has been a trend for global advertising agencies for decades. This trend has now followed the Indian ad landscape. We speak to experts on the implications of going public, the opportunities and challenges and how the ad world is set to change. Experts: Dr. Yogesh Lakhani, Chairman & Managing Director, Bright Outdoor Media Limited.  Ashraye Lalani – Director Technology & Growth, The Crayons Network Raghav Bagai, Co-founder, Sociowash Follow the link in comments to know more. #advertising #marketing #expertspeaks

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dentsu's Q1 2024 results show a 3.7% decline in organic growth, reflecting past client losses in India. More here: https://lnkd.in/d-JyPbey #advertising | #markeitng | #campaign | #dentsu | #business | #dentsuindia | #adindustry

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In a recent conversation, Sunil Naryani, Chief Product Officer, Media APAC at dentsu, shared his insights on the evolving role of AI in marketing and brand safety with Rob Rasko. 👇 Watch the interview now to dive into the strategic approaches and considerations driving dentsu’s AI initiatives. Don't miss out on this enlightening discussion! #Marketing #BrandSafety #AI #BrandSafetySummit

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  The rise of Free Ad-Supported Streaming TV (FAST) channels is transforming India's OTT landscape, providing new avenues for brands. According to a recent Ficci-EY report, AVoD and FAST content comprised 81% of streaming hours in 2023. This shift offers brands unprecedented access to highly targeted, engaged audiences through niche content like local news and regional programming. For brands, this means more efficient ad targeting and enhanced ROI compared to traditional broadcast advertising. Innovative ad formats beyond the standard 30-second commercial offer creative engagement opportunities. With India's Connected TV (CTV) market projected to reach 60 million devices by year-end, brands can leverage this growth to expand their reach. However, to maximize FAST channel potential, brands must invest in data analytics and innovative marketing strategies. For those willing to adapt, FAST channels offer a dynamic platform to connect with diverse, rapidly growing audiences, making it a valuable tool in the advertising arsenal. Manish Narang |R Vishal Oberoi| Kapil Narang | Manas Gupta | Varun Pathak |Vivek Gupta |Sapna Singh | Raaj Dharmanni | Rahul Bhatnagar | Shalini Singh | Mohit Gour #mrx #marketresearch #ott #advertising #fast #media #globalresearch

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Advertisers and Advertising Agencies, are you ready for ‘Self Declaration’ ? Read our detailed blog on this https://lnkd.in/dH-bRR-Z new regulation pertaining to advertising across media Shweta Purandare #tapagain #freelance #consultant #advertisingadvice #marketing #complaintproofads

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The Future of Adtech and Advertising in the Metaverse Authored by Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media read more: https://lnkd.in/g6uDwVyi #Metaverse #VirtualReality #DigitalWorld #AdCountyMedia #DigitalAdvertising #BrandEngagement #VirtualShowrooms #NFTs #Gamification #guestarticle #guestcolumn

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With the rising demand for a centralized solution to manage campaigns across multiple programmatic channels, CoMMeT emerges as a viable solution. Click here to read more: https://lnkd.in/d3bYKHaE #CentralizedSolution #ProgrammaticAdvertising #DigitalMarketingTransformation #ChallengeTheNow

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Here’s How to Navigate Privacy Concerns in Content Marketing🔒 Content marketing is a cornerstone for businesses aiming to connect with their audiences. However, the increasing emphasis on data privacy and stringent regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have brought significant challenges to marketers. To navigate these concerns and comply with these laws, businesses must prioritize transparency, consent, and data security. Read our latest blog on Aroscop Inc. to explore how your business can stay compliant and still thrive in the content marketing landscape. Discover insights and strategies that can help you balance privacy concerns with impactful marketing efforts. Check out the full blog here: https://lnkd.in/gUpnDyqY #Aroscop #PrivacyInMarketing #GDPRCompliance #CCPA #DataSecurity #TransparencyInMarketing #ContentMarketing #PrivacyMatters #DataProtection

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MMA Global India and GroupM India unveiled the highly anticipated Modern Marketing Reckoner (MMR) 2024 report in a spectacular and unique manner making every attendee at IMPACT an invaluable part of this special moment, thus drawing the attention of industry leaders, marketers, and experts. We are proud to share that over 60+ leading AI Innovators and decision-makers from brands, agencies, and the tech sector have crafted groundbreaking AI strategies and real-world applications in the 4th edition of MMA Global India & GroupM India's Modern Marketing Reckoner: Winning With AI. The launch was not just a showcase of the Annual Modern Marketing Reckoner but also a celebration of the progress and innovation in the marketing industry. It underscored the importance of staying ahead of technological advancements and leveraging them to drive business growth and customer engagement. Building on last year's focus on navigating uncertain times, MMR 2024 takes a bold step forward by exploring the transformative power of AI in Marketing. This landmark report promises to be an indispensable resource by providing a holistic view of how AI impacts various facets of the Marketing landscape. What’s to gain from MMR 2024 - 'Winning With AI'?  - Built for every marketer irrespective of their life stage in marketing   - Learn how to leverage AI across the 4Ps - Product, Price, Packaging, Promotions - Understand the nuances of AI - its advantages and risks - Learn from active use cases where AI has been actively applied for product innovation   - Create Powerful Customer Journeys   - Develop Expertise in Creative Development   - Understand Risk Mitigation and Ethical Frameworks  Download your copy of the report HERE https://lnkd.in/gqJ5EyHi Watch the video to relive the moment: https://lnkd.in/dK9_FPP6 We’d love to hear from you on what you think of this year’s MMR 2024: Feedback - MMR 2024 https://lnkd.in/ddjFnYHd #MMAIMPACTIndia #AIinMarketing #InspireInnovateIntegrate #MarketingTrends #MMAIndia #MMAGlobalIndia #MMAGlobal #MMA #modernmarketing #modernmarketingexcellence #collaborativeeffort #MMR #modernmarketingreckoner #reportlaunch #impact2024 #impactindia2024 #mmaimpactindia2024 #3Is #enablingAI #AIadoption #AIatScale #Marketertech Amit Jain Rohit Dadwal Tushar Vyas Pradyumn Pasari, Vandana Krishnia, Devika Sharma Neeraj Pratap Sangani, Sonal Mehra, Gandharv Sachdeva, Amiya Swarup, Nabajit Nath, Dhiraj Gupta, Dhruv Dhawan, Vipul Kedia, Chandan Mukherji, Taranjeet Kaur, Sankalp Mehrotra, Rishit Jhunjhunwala, M V S Murthy ( MVS ), Mahesh Narayanan, Nitin Gupta, Gulshan Verma, Rashi Goel, Google, KUNAL KOTHARI, Dippak Khurana, Vinay Kumar, AMit Sarda, Joe Nguyen, Rahul Agarwalla, Aseem Kaushik, Amit Rathi, Kunal Advani., Rajiv Dingra, Pratik Mukherjee, Sukhleen Aneja, Ankur Malhotra, Girish Ramachandra, Jaspreet Bindra 

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🌟 MMA Global India and GroupM India unveiled the highly anticipated Modern Marketing Reckoner (MMR) 2024 report in a spectacular and unique manner making every attendee at IMPACT an invaluable part of this special moment, thus drawing the attention of industry leaders, marketers, and experts. 🌟 We are proud to share that over 60+ leading AI Innovators and decision-makers from brands, agencies, and the tech sector have crafted groundbreaking AI strategies and real-world applications in the 4th edition of MMA Global India & GroupM India's Modern Marketing Reckoner: Winning With AI. The launch was not just a showcase of the Annual Modern Marketing Reckoner but also a celebration of the progress and innovation in the marketing industry. It underscored the importance of staying ahead of technological advancements and leveraging them to drive business growth and customer engagement. Building on last year's focus on navigating uncertain times, MMR 2024 takes a bold step forward by exploring the transformative power of AI in Marketing. This landmark report promises to be an indispensable resource by providing a holistic view of how AI impacts various facets of the Marketing landscape. What’s to gain from MMR 2024 - 'Winning With AI'? 📘 Built for every marketer irrespective of their life stage in marketing 🤖 Learn how to leverage AI across the 4Ps - Product, Price, Packaging, Promotions ⚙️ Understand the nuances of AI - its advantages and risks 🚀 Learn from active use cases where AI has been actively applied for product innovation 🔍 Create Powerful Customer Journeys 🎨 Develop Expertise in Creative Development 🛡️ Understand Risk Mitigation and Ethical Frameworks 📥 Download your copy of the report HERE https://lnkd.in/gqJ5EyHi 📺 Watch the video to relive the moment: https://lnkd.in/dK9_FPP6 ✉️ We’d love to hear from you on what you think of this year’s MMR 2024: Feedback - MMR 2024 https://lnkd.in/ddjFnYHd Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #MMR2024 #WinningWithAI #ModernMarketing #AIinMarketing #MarketingInnovation #MMAIndia #GroupMIndia #MarketingReckoner #IMPACTEvent #AIMarketing #MarketingStrategy #CustomerJourney #CreativeDevelopment #RiskMitigation #EthicalAI

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Embark on a journey to 2030 with dentsu APAC’s “Future of Entertainment” report. Discover how AI and Web3 are reshaping our world, turning passive viewers into dynamic creators. The entertainment revolution is here—be part of the narrative that’s redefining human connection through immersive digital experiences. Read the report here: https://lnkd.in/eX89sPUD #DentsuAPAC #FutureofEntertainment #Insights

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Advertisers, publishers, and agencies face revenue loss and atrocious attribution costs. It's time for a solution. With innovative performance marketing, effortless trackability, and integrated payments, indixital is bridging divides and shaping the future of advertising. Learn more at https://indixital.com/ . . . #indixital #tracking #Simplify #revenue #trackability #integratedpayments #InnovativePerformance #attribution

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What opportunities does the death of the cookies bring to advertisers? 🤔 In this episode, our host Dal sits down with Bharat Khatri, Chief Digital Officer, APAC at Omnicom Media Group, to discuss the opportunities that come out of cookie deprecation. During the conversation, they discussed: 🌎 How have advertisers, & publishers embraced programmatic in APAC 📊 The shift across the industry to attention metrics 🍪 The opportunities of cookie deprecation. Spotify: https://sptfy.com/MHiO Apple Podcasts: https://lnkd.in/dEJwtT3e YouTube: https://lnkd.in/dadT_U9b #ContextualAdvertising #Cookieless #Programmatic #AdTech #AdTechHeroesPodcast #CookieDeprecation

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