Ashutosh Sharma

Finsire has recently started its learning series - Ideally by chatting with the best folks in the Industry. Here, with Siddharth Shetty, Co-founder and CTO of Account Aggregator (AA) from DigiSahamati Foundation, we speak about the data exchange's inception, growth, and future in India. - We use AA for various reasons, including pushing boundaries in India's data exchange layer with various use cases. - It's been about three years since it went live, and over 70 million cumulative Indian accounts are linked. - One-of-a-kind data sharing network from India that is not seen anywhere across the globe, baring Singapore with https://lnkd.in/gyrCQtVQ - Different approach to protect consumers as compared to the previous models that existed to attain consumer data by various methods used by Plaid or Salt Edge Onemoney Finvu (Cookiejar Technologies) Protean eGov Technologies Anumati by Perfios AA NADL - Account Aggregator Computer Age Management Services Limited KFin Technologies Ltd. Enjoy - Please click on the link below and watch the video!

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I was reading investor memo of #Rippling for the year 2024 and it made me think why Indian SAAS companies barring very few [**won't name them here**] don't embrace the design language of compound software? Why we don't think from the perspective of building a workflow for a user journey and plug-in that particular workflow with complementing services, and in turn increasing the TAM and ARPU??? I would appreciate your comments and also name of Indian SAAS companies who have embraced design language of compound software. #rippling #TAM #ARPU

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With a large chunk of India's per capita boost coming in from Tier 2 and Tier 3 non-urban clusters, the need to unblock affordability is more acute now than ever. Fit in the fact that the per capita income would still continue to stay below 5L per annum well upto 2030 and #emi as a lucrative growth lever becomes even more clear. The average online shopper would continue to be price and affordability sensitive. This is also reflected at how Amazon continues to leverage #emi as a dominant feature on it's PDP and checkout pages both. Sometimes the price callout itself being the EMI offered! This is where we at Snapmint step in. ✔️ Approval rates that enable true affordability ✔️ Credit penetration at thin credit zones ✔️ Increase AOV and overall GMV ✔️ Superlative EMI checkout experience ✔️ Reassuring post purchase support for your shoppers Click to know more: www.snapmint.com Abhineet Sawa Ram Prasad #d2c #ecommerce #upi #gmv #aov

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📚 The Secret to Losing Your Customer: Selling Too Hard 🎯 Gone are the days when a 10-seconds TV ad like "Nirma-Nirma Washing Powder Nirma", could convince people to buy a washing Powder. Although it used to be my favorite commercial which always brings a wave of nostalgia, recalling the rhythmic choruses from the '90s. However today’s consumers want more. They crave value, uniqueness, and impact. They want value driven engagement to be your loyal customer. Consumers today don't want to be told, that "this product is the best." They prefer to discover the value on their own. They care more than just products; they care about the brands behind them. When people see you as a reliable source of information, they’re more likely to become loyal customers. With this, the real challenge now is keeping your customers inquisitive without coming across as overly selling. In content marketing, storytelling is a powerful tool that can either captivate your audience or make them tune out. But How to Sell without Selling ? Answer lies in keeping our audience engaged about your product while subtly highlighting its unique features? The secret to engaging storytelling isn't in sharing every detail, but in saying just enough to spark curiosity and leave your audience wanting more. Here are some interesting facts about storytelling in content marketing that might surprise you: 1- Emotion Trumps Information: Stories that evoke emotions are 22 times more memorable than facts alone. Connect emotionally, and your message will stick. 2- Brevity is Key: The average human attention span is just 8 seconds. Keep your stories concise and to the point to maintain interest. 3- Mystery Sells: Leaving a little to the imagination keeps your audience coming back for more. Tease them with just enough information to spark curiosity. 4- Relatable Characters: People connect with characters who reflect their own experiences and struggles. Make your audience see themselves in your story. 5- Call to Action: A compelling story should always lead to a clear call to action. Guide your audience on what to do next. 6- Visuals Enhance: Adding visuals to your stories can increase engagement by up to 80%. Use images and videos to bring your story to life. 7- Authenticity Wins: Authentic stories build trust and loyalty. Be genuine and honest in your storytelling. Remember, less is often more. By leaving out unnecessary details and focusing on what truly matters, you can create compelling content that resonates deeply with your audience. 🌟 #ContentMarketing #Storytelling #EngageYourAudience #MarketingTips #KeepItSimple #iresonate

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Like to order deliveries from the comfort of your own home? Zepto's recent $665 million funding will now allow the company to set up even more store across India to serve you better. Read all about it only in my new article at Entrepreneur India. . . . Follow and connect for more industry news and updates . . . #News #Update #Zepto #Funding #Investment #EntrepreneurIndia #AdityaPranMahanta https://lnkd.in/gYvATrUE

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Co-lead a workshop (with Sumathi my business partner and Komal lath of Tute Consult) on branding and communication and why/how its' strategic & important for the portfolio companies of an early stage growth focused PE fund in Mumbai this noon. very interactive session. lots of takeaways. one of the biggest benefits of doing such workshops with founders and CXOs of growth companies is that you get to first hand understand their pain points and priorities. which makes you realize there is a long road ahead laden with great opportunity for those in PR & comms if we take off our hats and look at it from their perspective.

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Will Open Network For Digital Commerce (ONDC) disrupt the Indian ecommerce ecosystem? I think it’s a rhethorical question because it’s already happening under the guidance of T Koshy - The man responsible for planet scale projects like Aadhar, Cowin and more! In our podcast we discuss: * Solving planet scale problems * The disruptor that ONDC is! * Why one should always have a learning mindset : * Some fun bit knowing more HOW he never loses hope even in adversity! Do watch https://lnkd.in/d_CecnwE #ondc #ondcxFynd #behindcloseddoors #fynd

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Prompt - "Compose a Hindi song on two fruits - Apple & Orange" Outcome - You have two variants of a ~30 seconds song available in a jiffy. I have combined the two and attached them to this post. What did I use? Introducing Udio (https://www.udio.com/), Your New AI-Powered Studio! 🎶 In an exciting development, a team of former Google DeepMind researchers have launched Udio, a revolutionary application designed to transform music production. This AI-driven platform enables anyone, from novices to professionals, to create high-quality music in mere minutes. 🌟 Why Everyone's Talking About Udio Previously only available in closed beta, Udio has already captured the attention of music industry giants like will.i.am, Common, and Kevin Wall. Its public debut is set to shake up the music creation landscape significantly. 🔧 How Does Udio Work? Imagine typing out the genre you love, adding some lyrics or a theme, and mentioning your favorite artists. In just 40 seconds, Udio delivers a fully mastered audio track! What’s more, with its "vary" feature, you can tweak the sound and length of your track until it's just right. 🛡️ Safety First Udio isn’t just innovative; it's responsible too. With robust automated copyright filters, the platform ensures all music produced is original and copyright-compliant. David (Fengning) Ding, Udio’s CEO, reassures us, "We’re deeply committed to ensuring all works created on our platform are novel." 💡 What Sets Udio Apart? Backed by top investors like Andreessen Horowitz and Instagram’s Mike Krieger, Udio is poised to do for music what Instagram did for photography—make it accessible to everyone. It offers up-and-coming artists a chance to produce their tracks without the hefty price tag typically associated with high-quality music production. 🎨 Creative Freedom and Business Impact This isn’t just about making music; it’s about democratizing creativity. Udio provides artists with new revenue streams and reduces barriers to entry in the music industry. Its ease of use and rapid output can spur a new generation of artists and producers. 🚨 Looking Ahead: Challenges and Opportunities While the rise of AI in music poses challenges like potential deepfakes, Udio is committed to ethical practices and collaborates closely with the industry to refine its safeguards. We will have to see the outcome in the near future. Read more - https://lnkd.in/dHJxBS5T #MusicTech #AI #Innovation #Udio #ArtificialIntelligence

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🛍️ Unlocking Retail Success: Addressing Challenges in Store Performance For an underserved retail market in India, success hinges on various factors, including local preferences, consumer behavior, and the caliber of store management. While there are too many variables to be on top of, I discovered, an alarming 40% of stores not meeting their targets, in recent conversations. A common pain point among retail clients: a lack of visibility for area heads into product level sales / sales return trends by stores. This deficiency not only impacts store sales but also affects the frontline staff's performance and robs them of their incentives. As an after effect, a significant bandwidth goes into managing staff and their disappointment reducing the ability to increase the span of control (ability to manage more suboirdinates) To tackle this issue effectively, I believe retail organizations should work towards; 1 - Empowering area heads (managing multiple stores in the area) with comprehensive insights into sales trends, empowering them to make informed choices like tweaking incentive plan thresholds, adjust product weightages etc so that store level personnel can cater to local preferences 2 - Additionally, add the ability to simulate overall outflow based on historical sales data that can provide invaluable foresight for sales operations personnel This can help eliminate dissatisfaction on store front level and enable area heads to increase their span of control by adding more stores under their ambit. There are a bunch of solutions out there to help you with this; some standalone while some more comprehensive that come with end to end integrations making the process seamless. How are you addressing similar situations in your retail operations? #Retail #SalesPerformance #IncentiveSolutions #RetailOperations #BusinessInsights

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One trend that I find particularly intriguing is the resurgence of patriotism 🇮🇳 coupled with the growing aspirations of the Indian middle class India is witnessing a major turnaround in consumer attitudes, moving away from a colonial mindset that revered foreign brands, towards embracing 'made in India' brands that evoke a certain sentiment. Another noteworthy shift involves the transition from a survival oriented mentality to a trend where consumers eagerly seek out products that facilitate novel experiences and elevate their status 🚀🔼 This presents a substantial opportunity 🤑 for the rise of new-age homegrown brands to fill this massive whitespace, especially in the mass-premium category 🍱👚 In a country of myriad economic strata, these brands can strategically cater to various segments, facilitating them to unlock new levels. By tapping into the desire of Indian consumers to express their identity and status through their purchases, they stand to create substantial wealth in an era marked by hyperconsumerism

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An interesting video, I have shared on my Youtube channel on Astrology. This is about various astrological origins and some mythological relations. https://lnkd.in/da3EEaxM

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A rubber band has a singular purpose - hold things together. But its real magic lies in its ability to stretch, contract, and maintain the perfect tension. 🏆 Singular Purpose: Every team thrives when everyone is aligned towards a common goal. Like a rubber band, our unity gives us strength. 🔄 Flexibility: Challenges require us to stretch our capabilities. We expand to take on more, and contract to focus when needed. 💪 Tension: Just enough tension keeps us moving forward without breaking. It's the sweet spot where innovation happens! Balaji Kesavaraj, thank you for being part of Wozku - Attendee Engagement Platform - stretching limits, contracting to prioritize, and balancing the dynamic tension to drive success. PS... Wait till we introduce rest of the team ony by one.

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🚨 Making of a billion-dollar exit 💰 Accel has sold shares worth over $300 mn in Freshworks over the last 12 months, according to research done by The Arc The VC firm had not sold any shares during the IPO in 2021. It still holds over 13% stake in the Nasdaq-listed company 👨‍💻 The returns on this will be a multi-bagger for Accel 🤑 Series A entry price - $0.05 a share Current price - $18.44 a share Accel's average price increased as it participated in follow-up rounds. More 👇 #venturecapital #software #saas #freshworks #accel #vc #exits #returns https://lnkd.in/g65TbjGR

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The total number of NRIs and PIOs stands at about ~3.3 crores, possibly the best Indians to sell any homogenous Indian product. Just the top 6 countries account for ~1.9 Crores. The minimum income/month would be around 1-1.5 Lakhs, and net-worth easily 30 Lakhs+ Should Finsire map their net worth across geographies?

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Always a pleasure chatting with the SaaS sales veteran Kuldeep Dhankar on all things GTM, sales funnels and product marketing. Something incredible that happens when you reach the seniority that KD has, is that you’re able to zoom out and see things as they are - simple and in plain sight. A short, sleek excerpt from our lunch, on enterprise sales that every salesperson must remember communicating to prospects: 1. Why they should need *any* product/solution in your space 2. Why they should need *you* 3. Why they should need you *now* Optimize for this story while contextualising to your prospect and it’ll be very tough for you to go wrong. I’m excited to see the future and how KD will continue killing it with Last9 Inc. For the uninitiated, KD, along with Nishant Modak, Piyush Verma and the Last9 Inc team has built an incredibly powerful data warehouse and observability platform that must be checked out, especially for orgs looking to scale.

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Are you on the hunt for product/market fit? If so, you might enjoy my discussion with Fareed Mosavat on how today's product builders find it. In this discussion, we cover: 😥 Shortcomings of the Lean Startup methodology 👂 Better customer discovery techniques to quickly validate your riskiest hypotheses 💡 The concept of exploring the idea maze & why it's so important 📈 How to rigorously measure product/market fit If you are looking for a modern approach to reaching product/market fit, I'd encourage you to check this out

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