Anish Agarwal

Top 5 PM Post on LinkedIn 1.Shravan Tickoo The Key to Product Success: Solving the Right Problem for the End User https://lnkd.in/gymQuAR3 2. Ankit Shukla The Boom and Bust Cycle of Product Management Roles https://lnkd.in/gzXSCk5E 3. Vishal Bagla Mastering Product Development with the CIRCLES Framework https://lnkd.in/gSKCugrM 4. Manoj Aiyer The Art of Stakeholder Management for Product Managers https://lnkd.in/gsHKY5J2 5. Paweł Huryn 🇺🇦 Essential Product Metrics Every PM Should Track in 2024 https://lnkd.in/g-n7Jx8x Fuel your curiosity! Follow Growjunction for more content. Don't miss out on our Product Management Program! Secure your spot today.    Secure your spot: https://lnkd.in/gS3cJWBb #ProductManagement #UserFocus #CareerInsights #StakeholderManagement #ProductMetrics #GrowJunction

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While Dune 2 has an overall 8.7 stars on IMDb.com, it is "7.1 stars, based on ratings from people with preferences similar to you" Should products like IMDb.com Swiggy Zomato start providing such personalized ratings & reviews? In addition to overall ratings & reviews from all users After all, don't we choose to trust a feedback based on who is giving it and whether they are like us PS: I know Amazon owns IMDb #product #personalization #imdb #dune2

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A common problem among all PMs today⬇️ A recent feature update by Zomato sparked the debate on whether features should be launched at whims and fantasies of our stakeholders or should there be a data backed need for it!!🛠️ Let me know your thoughts in comments ✅ #productmanagement #features #zomato

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Here are the 3 Mistakes to AVOID as an ASPIRING Product Manager😓 Nikita Agrawal an experienced Product Manager Ex-Swiggy, reveals the 3 crucial mistakes every aspiring Product Manager should steer clear of 🔎 1. Grasping the Problem Statement: Discover why truly understanding the problem you’re solving is the cornerstone of successful product management. It’s not just about the solution but knowing the problem inside out. 2. Engaging with Surrounding Products: Learn how interacting with and analyzing the products around you can fuel innovation and elevate your strategic thinking. Your daily encounters with products hold valuable lessons – embrace them! 3. Maintaining Confidence: Understand the importance of unwavering confidence in your journey. Whether facing challenges or celebrating victories, never lose sight of your self-belief. Join Nikita as she shares practical advice, real-world examples, and the wisdom gained from her experience at Swiggy. Elevate your path to becoming an impactful Product Manager with these key insights. 🚀 ✨ Watch this video by Airtribe to stay updated with more expert tips and strategies from industry leaders. Your journey to mastering product management starts here! ✨ Watch here - https://lnkd.in/gK5iCsDU #ProductManagement #CareerTips #NikitaAgarwal #Swiggy #AspiringProductManager #CareerGrowth #careerdevelopment #learning #community #mistakes #mistakestoavoid #donotdothis

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A badly marketed good product has better chances of success than a bad product that has been over marketed. While the former will rely on word of mouth to gain traction, the latter will just be heading towards an impending doom, faster. #productmanagement #productmarketing

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Product Dilemma#2: 🚀 There exists a problem of listening to customers too much. There is also an issue of not listening to customers enough. Product Managers (PMs) become so engrossed in Product Requirement Documents (PRDs), code, and Figma files that they forget to engage with their customers. Regrettably, this applies to more than 60% of product organizations, according to Aakash Gupta (ProdMan with over 15 years of experience). The problem lies in the culture. Typically, the Product organization's culture does not facilitate easy communication between PMs and customers. However, even when communication is facilitated, the culture does not adequately reward it. Executives tend to reward PMs who excel at creating impressive presentations and crafting well-written PRDs, rather than those who actively engage with customers to build the most suitable products. Consequently, everyone within the company falls into a cognitive trap known as "The Curse of Knowledge." We erroneously assume that our customers possess the same level of background knowledge as we do, which is often not the case. Furthermore, mismanagement leads to a decline in the business's performance. Food for thought: Are you doing what you think, or what your customers think? Illustration: If Steve Jobs had listened to everyone while creating the iPhone. #product  #productdesign  #productinnovation #dilemma  #producthunt  #productmanagement #productinnovation #productcommunity

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A product manager's life is like being at a Diwali party with your relatives. Everyone loves to judge your creation, even if they haven't even touched the jalebi! #productmanagement #productmanager #productdecisions #madeinindia #indianstartups #uxindia #productfun #pmlife #humor #productmemes

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Product Manager Interview - Can you talk about your experience at your current company? #TheArtofStorytelling Whenever I ask this question, I mostly get answers along the lines of - I did this and that - I improved metrics by this much - The company is in this space and it grew by this much when I was there While there is nothing wrong in talking about what you did, your impact, and the company, it is not clear enough. The interviewer cannot understand your impact clearly with these explanations. Basically, there is no impressive story here - No details about the ruins, hero entry, action/love/emotional scenes, and a powerful climax how the hero solved it all 😉 Some interviewers probe more but some move on resulting in you losing an opportunity to talk about your most recent accomplishments. So, here is a template I have developed over time that will surely make an impact: 1. What does the company or product or team do? (Add details of # of employees, revenues, etc., as required) 2. At what point did you join the company? What were their goals? 3. What is the state they are in now? 4. What is your role in taking the company from point #2 to point #3? Here is a sample: The (target market) work like this and have these (pain points). So, we developed a platform to solve them. I joined this startup as the first PM when there was an alpha product with no customers and a small team. In its current state after a few years, we have gained 100+ global giants as our customers and the team has grown 10x. As it is a startup, I played multiple roles on top of being a PM and worked closely with the Founder. Why such an answer will work?  1. As a good PM, you start with the pain points and then talk about how your solution solves them. If you are in a complicated or niche space, you should simplify this to the interviewer. The interviewer must understand this to understand your contribution. 2. Highlights - Startup, first PM, no customers, small team. It is clear that there is no escape from the responsibilities and the pressure to deliver. This adds to the context. 3. Add details as required to make the current state clear. 4. Highlights - Working with founder, multiple roles. You identify as someone who can work with stakeholders directly doing whatever is required to make the product a success. Note: 1. Have a shorter version of this story and mention that you are keeping it short specifically and would be happy to elaborate as required. 2. This template can be used when asked about work experience in general as well. If you have worked only in a couple of companies, you can repeat this template. But if you have worked in more, use this template for the top 1-2 most impactful roles after giving a summary. #productmanagement #productinterviews

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In product management, PMs are like midfielders: receiving the ideated product from engineers and designers (defenders) and passing it to the GTM team (forwards) to sell it to the market (score). It's all about teamwork and collaboration! ⚽️🚀 What are your thoughts? What other sport analogy would you draw? #productmanagement #teamwork #collaboration

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The last 2 issues of 30 Days of PM have performed really well. 30 Days of PM is our weekly newsletter that dives deep into Product Management fundamentals and helps people switch to product roles. It is written by me and is a part of our efforts at Crework to help aspiring Product Managers get the right knowledge and help them switch to a product role. In the last 2 weeks, we have added 40 new subscribers and both of these issues have 50% more views than any other issue before them. Reason? - Good quality and in-depth content. If you are a Product Manager, you should be subscribed to the newsletter for sure. Over the next weeks, we will be diving deep into topics related to Product Management that will help you do your job better. The link to subscribe is in the comments!

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#ProductBreakdown_Netflix Back in B-school, we used to receive a concised one pagers featuring company key information like customer base, market penetration, growth drivers etc. It was handy reference before interviews. I'm crafting a series of product deep dives, adding basic details (from reports, websites, blogs etc) that will help you get started with case studies. I'll try to cover everything from market penetration to competition and segments. If you have any feedback, please don't hesitate to reach out! #ProductDeepDive #BusinessInterviews #CaseStudies #productmanagement #casestudy #netflix #interview

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The ultimate list of product metrics for PMs, June 2024: • Acquisition: How do users find you? • Activation: How do they experience value? • Retention: Do they stay with you? • Revenue: How do you make money? • Referrals: Do they tell others about your product? • Engagement: How do they interact with your product? Now in detail: 1. Acquisition Metrics • Bounce Rate • Conversion Rate • Landing Page Conversion Rate • Customer Acquisition Cost (CAC) • Channel Effectiveness • Traffic Source Distribution • Cost Per Click (CPC) • Click-Through Rate (CTR) 2. Activation Metrics • Time to Value (TTV) • Onboarding Completion Rate • Onboarding Drop-off Rate • User Activation Rate • Trial-to-Paid Conversion Rate • First-time User Conversion Rate • Product Qualified Accounts (PQA) • Product Qualified Leads (PQL) 3. Retention Metrics • Churn Rate • User Retention Rate • Cohort Retention Analysis • User Renewal Rate • Customer Lifetime • Product Adoption Rate • Customer Health Score 4. Revenue Metrics • Average Revenue Per Account (ARPA) • Customer Lifetime Value (CLV or LTV) • Customer Profitability • Monthly Recurring Revenue (MRR) • Annual Recurring Revenue (ARR) • Expansion Revenue • Net Revenue Churn • Net Revenue Retention • Average Contract Value (ACV) • Gross Margin 5. Referral Metrics • Virality Coefficient • Customer Referral Rate • Referral Conversion Rate • Net Promoter Score (NPS) 6. Engagement Metrics • Daily Active Users (DAU) • Monthly Active Users (MAU) • Stickiness • User Satisfaction (CSAT) • Session Length • Session Frequency • Feature Usage • Customer Effort Score (CES) • Task Success Rate • User Feedback Score 7. Bonus: Agile and Lean Metrics • Lead Time • Time to Market (TTM) • Cycle Time • Work In Progress (WIP) • Throughput • Time to Learn (TTL) • Work Item Age • Velocity ---- Don't try to track everything. Instead, focus on just a few key metrics that matter the most. How to do that? Here are two free resources: • Are You Tracking the Right Metrics? https://lnkd.in/e2nPHZvd • The North Star Framework 101 (PDF, 13 pages): https://lnkd.in/dGK9wAKs Hope that helps. What would you add to the list?

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📃Crafting the Perfect PRD: A Dev Team's Love Language A PRD isn't just a document, it's a love letter to your Dev team. It should clearly express your requirements without any unnecessary fluff. Just like a great love❤️ letter✉️ , it gets straight to the point, making sure the recipient (your devs in this case) feels understood and excited to take things forward. #PRD #communication #Seekamentor #ProductManagement #Memes

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PMing for a mature product with half a million+ MAU & 200+ enterprise customers, is a lot of responsibility. Any miss can impact the 6 Lakh daily rosters. I need to get it right and there is a very little room for error. Fortunately, MoveInSync enables this by keeping PMs grounded with product support while also ensuring PMs drive product adoption & innovation together with customers. This "back to basics" approach ensures only the right problems get solved. Akash Maheshwari Nitin Awasthi #B2BProductManagement #SaaS

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ChatGPT as a Companion to PM Interviews and Real-Work I was going to start writing about Product Sense after covering market sizing and guesstimates in the last few posts. But analytical seems like a topic that’s a natural extension of market sizing and guesstimates. Analytical skills aren’t just important for PMs. They are also quite important in adjacent roles — business or product analyst, data scientists, consulting, program management, etc. Every one of these people have to work with data to figure out insights. But the burden of using data to create insights, and translating that insight into the impact lies with product teams. To do that, product team needs to have a deeper understanding of: 1) Defining the metrics : Product dashboards, and defining various levels of metrics in the dashboards; NSMs (north star metrics); Success metrics for a product launch, and guardrail metrics 2) Merging user research and data merge to create powerful insights 3) Root cause analysis of a problem using data, like a metric going down (or up) 4) Creating a plan to move a metric The above skills are in the increasing order of complexity. For example, item #4 (moving a metric) is something that is the hardest to do among all the others. While PMs require all the skills listed above on the job, when it comes to the interviews, it’s hard to display #2 (merging research and data to create insights). So those questions don’t appear in the interviews. Further, the type of skill tested also changes with levels. At an APM/PM level, you would get more questions around defining metrics (success metrics, NSM, dashboards) and RCA, whereas at an SPM/GPM level, you start getting problems of creating a product strategy to move a metric. We are going to cover these items in the next set of essays. But one of the more interesting things that has happened in the past 1.5 years is large language models (LLMs). And one of the notions I had around analytics is — Analytics is also lot more structured and objective than product sense or strategy interviews, the response of LLMs might be pretty effective here just as it happens in coding. In other words, can we start using these LLMs as a product companion when it comes to analytics? Since ChatGPT is available at your service 24x7, it’s an amazing companion to have. If the answer to the first question is yes, to what extent should we be using them? Should we using them for Interview Prep or Real-work or both? If all these questions excite you, do give a read to today's edition of the newsletter - https://lnkd.in/gd36NcrN

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Remember the deep dive into Zomato's review and rating system? This time, I went further by engaging directly with users through 1:1 interviews and surveys. Here’s what I did: - Engaged Users: Conducted interviews and surveys to gather insights. - Target Segment: Identified a key user segment and their pain points. - Problem Solving Canvas: Framed the true problem using these insights. Check out the slide deck to see what I discovered! 📊 A huge shoutout to everyone who participated in the surveys and user research. 🙌 #UserResearch #CustomerInsights #ProblemSolving #UX #Zomato #PM

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Product Manager #hiring is on a fire now. Helped some folks with queries over calls this weekend, so summarising here the pointers that got repeated. 1. Add quantifiable outcomes to your resume and keep a clean format. 2. Prepare for interviews. (Mock interviews is not the only way to prepare). 3. Read about the general industry. If you want to be a #fintech guy or a #SaaS guy, you should understand how that business works. 4. Learn marketing, sales, growth, design, development, analytics, essentially everything. None of this is necessary but each one of this will make you a stronger candidate. 5. Grow an entrepreneurial mindset. If you resort to saying “it’s not my job” in a PM job, it’s gonna get gloomy someday. Apply hard and fast. If you want some more details around it, DM me. Either I’ll address it over msg or ask you to schedule a call over Topmate (I don’t charge for this stuff). Hope you get the job you want🥂 #hiring #jobs #referrals

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Let's understand NPS(Net Promoter Score) which helps your product attain PMF(Product Market Fit) with an example. Example: You ask your customers how likely they'll RECOMMEND your service/product to anyone they know based on the scale of 0-10. 1. '0' Indicates they are NOT AT ALL inclined to recommend your service/product. 2. '10' indicating DEFINITELY they will. Now based on the scores they give customers are classified as follows:- 1. DETRACTORS (0-6) 2. NEUTRALS (7-8) 3. PROMOTERS (9-10) Now, based on your survey of 100 customers, you found:- 1. 30 were DETRACTORS 2. 50 were PROMOTERS 3. 20 were NEUTRALS By the formula (NPS = PROMOTERS - DETRACTORS), We get 20 (50-30) as our NPS. A score of 30 and above is considered GREAT. Means, there will be a larger number of people who will promote your product than those who'll discourage it. In this case, Thodi mehnat karni padegi😂😅. #sales #marketing #genAI #democratization #decentralization #dataengineer #startups #ConnectX #entrepreneurship #fundraising #LinkedIn

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