Purpose Studios

Boy, has it been a long ride! ...but, of course, one we would hop on over and over again. This project for Pawfectly Made is so close to our hearts and has made us better people and artists in ways we did not think were possible. Missing our Chikutta already. Here's looking back at some of our fondest memories with the dream team 💌

More than just another ad campaign, this is our labour of love for Pawfectly Made! What started with a briefing call in October led us to a month of brainstorming, planning and writing ideas until we finally found ourselves standing in the beautiful trails of Kerala, with an endearing lady, the cutest little kid and a golden retriever! What followed was pure magic and the best three days of 2023! The first ever brand film for Pawfectly Made, “Tales of Love: Hridaan and Chikoo”, turned out to be a passion project for every single person involved at any stage of the project. From conceptualising, treatment, casting and styling to tech recces, wholesome shoot days, late night editing and a lot of mallu food—we would do it all a thousand times over! With over a million impressions in the first days of the campaign going live, we are beyond elated and grateful for being seen and for being loved for our honest vision. We did not just want to sell a brand, we wanted to tell a story that you would carry with you for a long time to come. Here’s our story. Created by the Universe. Brand: Pawfectly Made Brand Team: Chiranjiv Mohanty & Eshwar Ravishankar Creative Agency: Purpose Studios Production Company: Bombay Diaries Producer: Saatyaki Meena Shekharan Writers: Rishabh Udgata, Abhishek Mani, Arya Kastwar & Diksha Rajput Director of Photography: Sarath Sivan 2nd Unit Cinematographer: Parag Sawant Art Director: Bibin Sebastian DA/Chief AD: Abhishek Mani Direction Team: Arya Kastwar, Mattews Joy & Debabrata Hazarika Gaffer: Wasim Ansari Focus Puller: Anil Antony Assistant to DOP: Debabrata Hazarika Storyboard: Sarath Sivan Stylist: Saatyaki Meena Shekharan Assistant Stylists: Vishnu Priya Prakasan & Siraj Saleem HMU: RG Makeup Artistry Music Composer/Flute/Vocalist: Shubham Shirule Primary Cast: Rex (the best boy), Veena Mehta (Bhanuma) & Kabir Pahwa (Hridaan) Kerala Line Production: Storytellersunion Line Producer: Shine Naushad Production Controller: Nisar Edathala Post Production Studio: Purpose Studios Offline/Online Editor: Sarath Sivan Assistant Editors: Debabrata Hazarika, Mattews Joy & Arnold Robert Colorist: Sarath Sivan Female Vocalist: Ana Rehman Guitar & Bass: Sahil Masih Sound Studio: Tuneinn & Cruzinn Studios Sound Engineers: Neville Dubash & Pritish Bose Special thanks to Faraz Malik Lighting Unit (Kerala): Real Media Cinemas (Sachin P.G.R Nath, Abdul Azeez, Sarin, Jose, Alex, Girish & Appu) Art Team (Kerala): Ajmal, Jibeesh, Aravind, Anandhu, Reneesh & Akshay Casting: Megh Mallhar Casting Dog Handler: Arun Secondary Cast: Gouri Vineeth & Abid Anwar Cooperator: Himanshu Singh Gurjar #PawfectlyMade #Advertising #DigitalContent #PurposeStudios #PursuePurpose

What an absolute pleasure it was to work on this! A big thanks to the Pawfectly Made team for entrusting their vision in our hands 💌

Good Ads Matter Roundtable 2024, Season 1 Two incredible days, four engaging panels and conversations that will be remembered for a lifetime. We brought together an exceptional lineup of Directors, Cinematographers, Chief Creative Officers, Writers, and Producers—all under one roof—to discuss the ever-evolving Advertising and Marketing landscape. It was an unparalleled opportunity to learn from some of the best minds in the Indian Advertising Industry. The Roundtable episodes will be distributed on our social media platforms soon, so keep an eye out. A huge thank you to everyone who participated and made this event a EPIC! #GoodAdsMatter #Roundtable2024 #Season1

As the date for the Good Ads Matter Roundtable ‘24 approaches, here’s an opportunity to have your questions answered by Top Industry Professionals. Participate by sending in your questions via DM or in the comments section, and the best questions will be handpicked by the panel moderators and asked on the panel. Don’t miss this chance! The session features panels of the biggest award-winning Chief Creative Officers, Producers, Directors, and Cinematographers—let’s make it EPIC! #GoodAdsMatter Purpose Studios Snowball Studios Here's the panel! CCOs & Writers' Roundtable Panel: Adarsh Atal, Devaiah Bopanna, PG Aditiya, Preeti Vyas, Rajdeepak das, Rajesh Ramaswamy (Ramsam), sukesh nayak , Umma Saini, Sonal Dabral Cinematographers' Roundtable Panel: Ayananka Bose (ISC), K U Mohanan (ISC), Kartik Vijay (ISC), Manikandan Velayutham (ISC), Priya Seth (IWCC, ISC), Swapnil Sonawane (ISC), Tapan Basu,ISC, Ashim Ahluwalia Directors' Roundtable Panel: Ayappa, Aakash Bhatia, Kopal Naithani, Prakash Varma, Prasoon Pandey, Shashanka Chaturvedi, Shirsha Guha Thakurta, Tejal Patni, Sneha Iype Producers' Roundtable Panel: anand menon, Billoo Sandhu, Cyrus Pagdiwala, Dharam Valia, Khalil Bachooali, Priyanka Bangia, Sneha Iype, Swadha Kulkarni, Rajesh Ramaswamy (Ramsam)

Good Ads Matter Roundtable Season 1 Announcement: CCOs & Writers' Roundtable Panel, 2024! The biggest Good Ads Matter collaboration is right around the corner! A roundtable featuring the most revered Agency Creatives of the Indian advertising industry-all under one roof. With an incredible panel comprising, Adarsh Atal, CCO at Tilt Brand Solutions Devaiah Bopanna, Co-founder & Writer at Moonshot PG Aditiya, Co-Founder and CCO at Talented.Agency Preeti Vyas, Chairwoman and CCO at Vyas Giannetti Creative Rajdeepak das, CCO at Publicis Groupe South Asia & Chairman at Leo Burnett India South Asia Rajesh Ramaswamy (Ramsam), Co-founder & Writer at The Script Room sukesh nayak, CCO at Ogilvy Umma Saini, CCO at Schbang Moderated by Writer/Director/Creative Consultant & Founder of Tribha, Sonal Dabral, buckle up to gain some insights and hear anecdotes never before revealed! Presented by Purpose Studios, the Roundtable be recorded and released on our social media handles soon! Stay tuned for more details about the event. Have an Agency Creative on your mind you would like to see on this panel? Let us know in the comment section! The Roundtable will take place in the last week of May, in Snowball Studios , our esteemed Space Partner. Want to partner with us? Head to the link below! https://lnkd.in/d3KqnGKG

Lo and behold! We are stoked to announce Lürzer's Archive x Good Ads Matter, our most awaited collaboration! This is our sincere ode to the legacy of Lürzer as we near another defining milestone! Lürzer’s Archive has meticulously selected top-tier commercial creativity for nearly forty years now. Originating in 1984 as a repository for outstanding print and video campaigns, the Archive is described as one of the foremost advertising magazines in the world. Lürzer's Archive commemorates a momentous milestone by curating the 40 greatest ads of the past 40 years. In collaboration with Good Ads Matter, we are meticulously selecting from our illustrious archive. Join us in this celebration of creativity and influence. Share your suggestions for potential inclusion in the publication by submitting them here: https://lnkd.in/dTjVdtcn Twice a week until the big day, we will bring to you some of the most celebrated ads in advertising history, hand-picked from Lürzer's Archive in collaboration with Good Ads Matter. #LA40years Credits: Oliviero Toscani Studio for Benetton Group - https://lnkd.in/d79BT6kD

We are #hiring! If you are a Content Writer or a Video Editor and love all things AI, you might want to check this out! You can share your CV and work portfolio with us on contact@purpose.org.in. PS.: Be sure to read the FAQ below to know more about the internship programme before you apply. #hiring #hiringnow #hiringalert #internship #career #contentwriter #videoeditor

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Celebrating the genius of Piyush Pandey today and always! On the occasion of the Adman stepping down as the CCO of Ogilvy Worldwide, let's look back at some crucial advertising lessons from the man himself! Read the blog here - https://lnkd.in/d6Kbuhpj #ogilvy #piyushpandey #adman #advertising #purposestudios #pursuepurpose