What is Public Affairs? It refers to the engagement between businesses or organisations and the public (namely government bodies). But Wait ... 🤔 Isn't this the definition of overall Public Relations? 🤔And didn't we already do this a decade ago as part of our SOW? 🤔How and when did this become a separate vertical? Guess again ! The PR industry is becoming more nuanced with several finer verticals that delve into the heart of the matter - Public Affairs is a fine addition to our repertoire. But how do you draw the lines of differentiation? What makes this vertical unique? How do you create a career in the same? On this panel today , we discuss Public Affairs and its tryst with PR along with delving into the how, why and what of the process including impact and success stories in our live session with a stellar panel of experienced professionals. Vasudha Jha ( Advisor, Environment, Law and Development Foundation (ELDF) ) , Arun Arora ( Director - Strategy, Communication and CSR Chetak Group of Companies ) and Sanghpriya Gautam ( Director Speyside ) speak to Tushar Panchal ( Founder - WarRoom Strategies ) on this essential conversation today. Content Curators: Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner: CommsAdda With Bhaskar Majumdar Jyotsna Dash Nanda Mrinall Dey (He/Him)
PRPOI
Public Relations and Communications Services
Public Relations Professionals of India - Focused on learning and upskilling!
About us
Public Relations Professionals of India (PRPOI), an online PR community focused on upskilling, was established in 2013. The effort is voluntary and free for the communications community. The group was founded by Tarunjeet Rattan and has two co-founders, Sonali Sokhal and Pooja Trehan, who joined in later to take the community on a new journey. Over the last 8 years, the community has a social media footprint of over 9679+ national (now attracting international) members. It comprises of PR professionals from agency and corporate communication department, across all designations from Indian and other countries. We also did offline events with location partner - Oxford Book Store. In 2020, we garnered social media footprint as a commendable voice of the industry. And that's how we managed to do: 32 Facebook & YouTube Lives with 51 Speakers (Including 7 international speakers), increasing our Social Media Member Footprint is now close to 9500. Our endeavour was supported immensely by our Media Partners - Adgully, Media Samosa, Agency Reporter, Skribe, PR Moment, AdMedia Insider - as well as our Industry partners - OneSource, PRCAI. Whilst we managed to bring alive a great streaming platform, PRPOI stayed true to capture the pulse and got on board Podcast Partner - All About PR. All through 2020, we have tracked industry changes and curated sessions that would help the PR community upskill in real-time, create camaraderie within the PR industry and showcase new voices from the same. Starting March 2020, we launched the PRPOI #SaturdayLive Sessions. Now What? Year 2021 began with us launching the PRPOI #InsightsThinkTank - a simple content driven exercise that ensures we are listening to audiences. Under that we carried out the Survey across the PR and Corporate Communication industry, findings of which are now live! In 2021, we plan to raise the bar by including the other marketing / brand building vertical in the conversation and take the initiative Global
- Website
-
http://www.prpoi.in
External link for PRPOI
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- Bengaluru
- Type
- Self-Employed
Locations
-
Primary
Bengaluru, IN
Employees at PRPOI
Updates
-
India launch of the Digital News Report 2024 Journalists and media experts share findings from the most comprehensive study of news consumption worldwide and what it means for India. Reuters Institute for the Study of Journalism #media #medialandscape #futureofmedia #journalism #mediaexperts Mitali Mukherjee
India launch of the Digital News Report 2024 Journalists and media experts share findings from the most comprehensive study of news consumption worldwide and what it means for India.
www.linkedin.com
-
The discussion on IPO PR is only just heating up. Dr Samir Kapur gives you a lowdown on the highlights from the session. With Dr Samir Kapur Content Curators Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner CommsAdda With Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda Music: Things Happen Musician: Philip E Morris [ public relations, #pr , IPO, reputation management, brand building, corporate communications]
-
The real customers of PR & CorpComm, the CXOs, need to be addressed and the PR impact needs to be showcased in the right perspective. CXO’s ask from #PR & #CorpComm is very clear and different from what it used to be! The question, therefore, is how clear and equipped are we in generating & leveraging Data Intelligence and speak the language that CXO’s are used to. Siddhartha Mukherjee Mukherjee, Founder – BRAND BALANCE and a PRPOI panelist writes about some of the symptoms or indications effective use of Data Intelligence will lead to. These are still gold ! Read up on our blog : https://lnkd.in/gfzPYBKM
-
-
Key takeaways from a new report delivers insights from PR leaders across Asia-Pacific, providing a compelling picture of the issues defining reputation management in the region. Produced by PRCA APAC, ‘Reputation: The APAC Perspectives Report 2024’ features viewpoints on challenges faced in addition to defining the concept of reputation in Asia-Pacific, the study also highlights programmes and initiatives that communicators are prioritising in 2024 and suggests significant trends that corporate reputation practitioners should be aware of. PRovoke Media reports https://lnkd.in/ghBXnZ5f #pr #publicrelations #prindustry
-
Once considered a niche segment within public relations, public affairs is poised to become a driving force in shaping the industry’s future. The growing emphasis on broader stakeholder engagement is at the heart of this evolution. Tushar Panchal , Founder and CEO – WAR ROOM COMMUNICATION STRATEGIES PRIVATE LIMITED shares his insight on this strategic segment of PR that is going mainstream. Read more in our latest blog https://lnkd.in/gQkShf-8 #pr #publicaffairs #publicrelations #upskill
-
-
There is a lot you need to know about IPO PR but there are a few basics that are relevant across all sectors. Puneet Gupta shares this list with you. Content Curators Tarunjeet Rattan Sonali Sokhal Pooja Trehan Industry Partner CommsAdda With Jyotsna Dash Nanda Mrinall Dey (He/Him) Bhaskar Majumdar Music: Things Happen Musician: Philip E Morris #publicrelations, #pr , #reputationmanagement, #brandbuilding, #corporatecommunications
-
While there are a lot of skills you can acquire to fast track your career in PR, Mrinall Dey (He/Him) shares with you THE one skill you need to excel in PR this year. And it happens to be an evergreen one... irrespective of the advent of AI in PR. Industry Partner: CommsAdda Content Curators : Tarunjeet Rattan Sonali Sokhal Pooja Trehan With : Bhaskar Majumdar Jyotsna Dash Nanda Music: Things Happen Musician: Philip E Morris [ #PR, #PRindustry , #careeradvice ]
-
PR professionals dream of having a seat at the board table. It signifies a level of influence, an opportunity to shape strategy, and a chance to truly make a difference for the organization. But securing that coveted seat is just the first step. The real challenge lies in proving your worth and solidifying your position as a trusted advisor and strategic partner at the table, not just a purveyor of press releases. Jyotsna Dash Nanda, AVP Corporate Communications, DS Group & Co-Originator – CommsAdda shares sage advice on how to bridge the gap in our latest blog https://lnkd.in/giDqyYUc #pr #publicrelations #prblog #influence
-
-
This post by Allison Carter is one you CANNOT miss ! Find out how ChatGPT, Claude, Copilot and Gemini did on the press release test in the link below 👇 #pr #publicrelations #prindustry
I devised a PR gauntlet for ChatGPT, Claude, Copilot and Gemini. They had to write a press release, generate a pitch list, come up with story ideas and analyze some data to draw connections. Here's how they did.
We put 4 AI tools through a PR task test. Here’s what came out on top. - PR Daily
https://www.prdaily.com