About
Articles by Yael
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5 lessons we can learn from the new Barbie movie about E-Commerce Marketing
5 lessons we can learn from the new Barbie movie about E-Commerce Marketing
By Yael Kochman
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Lead the Way to (and around) THE LEAD Summit
Lead the Way to (and around) THE LEAD Summit
By Yael Kochman
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3 Trends in Uniforms and Workwear Spotted at A+A and PCIAW Summit
3 Trends in Uniforms and Workwear Spotted at A+A and PCIAW Summit
By Yael Kochman
Contributions
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Here's how you can avoid common mistakes as an executive in E-Commerce.
Don't spray and pray - do your research, decide on 2-3 marketing channels and focus on them. You might not see immediate ROI as it takes time to build but if you see other positive signs such as growth or good reach it means you're in the right direction. Think about channels/activities that will resonate with your audience - if you're selling to Gen Z - Video Commerce, Influencer Marketing etc, would be appealing, if your audience is older, probably lean towards more traditional social media channels such as Facebook.
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How can you optimize content to reduce your bounce rate?
Put yourself in the shoes of your reader. Would you want to read long paragraphs with no actionable insights? Probably not. So to optimize your content, I'd recommend the following: 1. Break your content into shorter sections, give each section a short headline that summarizes the value the reader is going to get from it 2. Where relevant, use bullet points or numbers to break your content into actionable insights 3. Use conversational TOV to get them connected with your messages 4. Want to drive action? Tell them which action you'd like them to do, whether it is to share the content, ask for a demo of your solution or download additional content. Don't assume they will get it, literally tell them what you'd like them to do
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How can you create e-commerce content that is accessible to everyone?
One of the most innovative ways to creat engaging content foe e-commerce is Live shopping. By hosting a Live shopping event on your website, via platforms such as buywith.com, you're not only creating a real-time engagement opportunity for your shoppers, but you can also reuse and repurpose the content from the event to place it on the product page or your marketing efforts. This is a great way to create video content at scale, engage your community of shoppers and educate them about your products.
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How can you avoid stockouts and overstocking in e-commerce?
Today, companies like Belle AI, One Beat and Quantia are using artificial intelligence to help you: - see out of stock in real time - automatically process data from various sources and make stock predictions - forecast your demand and automate your planning
Activity
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The use of #GenerativeAI in ad campaigns is gaining significant momentum, as evidenced by recent initiatives from brands like Toys"R"Us and MANGO…
The use of #GenerativeAI in ad campaigns is gaining significant momentum, as evidenced by recent initiatives from brands like Toys"R"Us and MANGO…
Liked by Yael Kochman
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Make it worth reading! or you’re just another black T-shirt on a Zara hanger, not standing out. (((((And I didn’t use ChatGPT to write it)))) My…
Make it worth reading! or you’re just another black T-shirt on a Zara hanger, not standing out. (((((And I didn’t use ChatGPT to write it)))) My…
Liked by Yael Kochman
Experience & Education
Publications
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5 REASONS MOMS MAKE GREAT ENTREPRENEURS
Fast Company
A post I wrote about why mothers make great entrepreneurs that was published on Fast Company.
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Contributing Author
SteamFeed
I am a featured author on SteamFeed - a leading blog about marketing, tech and social media.
Courses
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Brand management
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Entreprenuership & new ventures
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Online marketing
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Strategic innovation
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Technological ventures
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Projects
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IL Couture
- Present
An online fashion platform for young innovative Israeli designers that helps them reach out international markets and get to consumers looking for innovative fashion.
Other creatorsSee project -
Project Manager - TAU Innovation Day
Managed the Logistics, PR and operations of TAU annual Innovation Day, led by StarTau. It was a large scale event including a StartUp Avenue with 42 exciting ventures, thousands of guests, and a "Going Global" entrepreneurship pannel featuring local and international keynote speakers.
Other creatorsSee project -
Qapp
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Qapp is a queue management mobile app that is able to save time for millions of people.
I was working on this project during a 3 days startup Marathon in 2012, as an MBA student.
My part was to asses the market, plan marketing strategy and build the foundations for a business plan.
I was also responsible for writing & presenting our presentation on the 3rd day in front of dozens potential investors, business partners and peers.
Was a great experience!
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בכנס השיווק של גלובס שמתקיים ממש עכשיו, אחת ההרצאות המפתיעות מבחינתי הייתה הרצאתו של מאמן העל ברק בכר. היתה מצגת מלאת השראה ועם הבנה טובה יותר על…
בכנס השיווק של גלובס שמתקיים ממש עכשיו, אחת ההרצאות המפתיעות מבחינתי הייתה הרצאתו של מאמן העל ברק בכר. היתה מצגת מלאת השראה ועם הבנה טובה יותר על…
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I'm thrilled to be speaking at the Product Marketing Alliance Summit San Francisco this September 4 & 5! 🌉✨ Curious about the latest trends…
I'm thrilled to be speaking at the Product Marketing Alliance Summit San Francisco this September 4 & 5! 🌉✨ Curious about the latest trends…
Liked by Yael Kochman
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שמחתי מאד להתראיין ל Calcalist כלכליסט ולדבר על נושא חשוב כל כך שמעסיק הרבה אנשי מילואים. בחודשים האחרונים יוצא לי להפגש עם הרבה מילואימניקים…
שמחתי מאד להתראיין ל Calcalist כלכליסט ולדבר על נושא חשוב כל כך שמעסיק הרבה אנשי מילואים. בחודשים האחרונים יוצא לי להפגש עם הרבה מילואימניקים…
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Was great to meet old faces as well as new ones yesterday at the Israeli Retail-tech startups reception @ NYC organized by the Israel Economic…
Was great to meet old faces as well as new ones yesterday at the Israeli Retail-tech startups reception @ NYC organized by the Israel Economic…
Liked by Yael Kochman
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I'm thrilled to announce I'll be speaking at the Marketing & D2C track at Re:Tech Disrupt on July 16th! Join me and industry leaders for a deep…
I'm thrilled to announce I'll be speaking at the Marketing & D2C track at Re:Tech Disrupt on July 16th! Join me and industry leaders for a deep…
Liked by Yael Kochman
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Now it's really official! 🌟 I recently joined British Embassy Israel as the Department for Business and Trade's Country Director for Israel, and…
Now it's really official! 🌟 I recently joined British Embassy Israel as the Department for Business and Trade's Country Director for Israel, and…
Liked by Yael Kochman
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Not many people know that, but I didn't study coaching to become a coach. I studied coaching to gain some tools to better manage my managers. After…
Not many people know that, but I didn't study coaching to become a coach. I studied coaching to gain some tools to better manage my managers. After…
Liked by Yael Kochman
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TL;DR - The two questions to ask yourself if you're struggling to give feedback👇 Let's start with a confession - I've always struggled with giving…
TL;DR - The two questions to ask yourself if you're struggling to give feedback👇 Let's start with a confession - I've always struggled with giving…
Liked by Yael Kochman
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I'm excited to announce on the 𝗖𝗼𝗱𝗶𝘂𝗺𝗔𝗜 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 🚀 We believe that AI-empowered Code Integrity will fuel Code…
I'm excited to announce on the 𝗖𝗼𝗱𝗶𝘂𝗺𝗔𝗜 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 🚀 We believe that AI-empowered Code Integrity will fuel Code…
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לפעמים אני מספר לכם על Lightricks וגם על הבוס הישיר שלי Zeev Farbman. היום, תראו מה יש למנכ״לית מטא ישראל, Adi Soffer Teeni לומר על העשייה שלנו…
לפעמים אני מספר לכם על Lightricks וגם על הבוס הישיר שלי Zeev Farbman. היום, תראו מה יש למנכ״לית מטא ישראל, Adi Soffer Teeni לומר על העשייה שלנו…
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Why are store retail closures at their highest ever since the pandemic? Nearly 3,200 brick-and-mortar stores have announced closures in 2024, a 24%…
Why are store retail closures at their highest ever since the pandemic? Nearly 3,200 brick-and-mortar stores have announced closures in 2024, a 24%…
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